Ten years ago, more than 1,200 babies were born each day with HIV. Today that number is down to 400, and (RED), alongside global health organizations, aims to get that to virtually zero by 2020.
(RED) was created in 2006 by Bono and Bobby Shriver to drive corporate contributions to The Global Fund to fight AIDS. How (RED) works is simple: When consumers buy (RED)-branded products and services, their purchases trigger corporate giving to The Global Fund, supporting HIV/AIDS treatment and prevention programs in Africa, home to roughly two-thirds of the world’s HIV-positive population.
“We have the biggest ideas and work with the biggest companies on the planet. And so we need tools to do that better.”