Where is your digital advertising headed?
Digitalization of our media landscape has transformed how we communicate with each other, how we seek information, and in general how we use the media channels at hand. The amount of advertising has never been larger than today, and the consumer is exposed to a vast number of ads on digital channels on a daily basis.
We know that the key to succesful digital media activities is to create more personalized messages and scaleable communication. Companies need to know their customers down to the individual level; and know which platforms they're on, when they are most approachable and which information to communicate at exactly that time. At the same time the competition for the consumers' attention is fierce, and many companies are having a hard time reaching out with their message. So the question remains: How do you stand out in the media noise?
Salesforce welcomes you to an inspiring morning, where Jacqueline Kothbauer, a Swedish antropologist and lecturer, will speak about the digital climate of tomorrow, and how you make the customers watch, listen and respond to your digital advertising. Jackie is named one of Scandinavia's leading experts and presenters of marketing, social media and digital business of tomorrow.
During the seminar you will also hear how you can use DMP (Data Management Platform) to create more relevant and efficient advertising.
We welcome you to an inspiring morning of networking with your peers, learning about digital advertising and DMP, and getting new ideas and insights.