Salesforce Essentials 2017 gives you a unique opportunity to listen to thought leaders, customers, partners and product experts who will show you how to transform your business and customer relationship. You will also get the opportunity to learn more about Salesforce. Make sure to check out the Trailhead Zone!
|08:00 - 18:00
||Registration and Cloud Expo will be open
|08:00 - 18:00
||Welcome to Trailhead Zone - the fun way to learn Salesforce, get new skills and win cool prizes.
|10:00 - 11:30
||Opening keynote - The Age of the Customer with Aaron Frank, Singularity University, Baman Motivala, Area Vice President Nordics Salesforce, Rolf Hall, Senior Director Solution Engineering Salesforce and Eva Harström, Nordic CIO Skanska.
|11:30 - 12: 30
|| Lunch and Expo
|12:30 - 14:15
|14.15 - 14:45
|14:45 - 16:15
||Closing Keynote - How to Lead Innovation with Ph.D. Linda A. Hill, Harvard Business School, Baman Motivala, Area Vice President Nordics Salesforce and Therese Eriksson, Founder Maskrosbarn.
|16:15 - 18:00
||Drinks, networking and expo
(Please have in mind that the agenda is updated continuously and is subject to change)
09:00 - 09:45
Shorten Sales Cycles and Drive Revenue with Salesforce CPQ (Room C1)
Learn how to supercharge your CRM with Salesforce CPQ so you can close deals faster. See how Salesforce CPQ automates your quoting and proposal process, helps you to maximize your revenue and eliminate errors, and gives you more visibility into your sales pipeline.
10:00 - 11:30
Opening keynote - The Age of the Customer with Aaron Frank, Singularity University (Keynote room)
Aaron Frank is a writer, speaker and is serving as Principal Faculty at Singularity University, headquartered at NASA Research Park in California. As one of the earliest employees of Singularity University, Aaron Frank has been involved in leading business development initiatives for a lot of different organizations including CIA, The Department of Defense and The Coca-Cola Company. In his session, Aron will talk about the impact that disruptive technologies will have on how we perceive businesses, societies and cultures.
Moderator: Baman Motivala, AVP Salesforce
Einstein Demo: Rolf Hall, Senior Director Solution Engeneering
Customer Speaker: Eva Harström, CIO Skanska
12:30 - 13:15
Salesforce for Sales: Transform Sales from Lead To Cash (Room A1)
In today's competitive environment, sales teams must connect with customers in new ways to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Learn from top executives how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.
Customer speaker: Christoffer Rutgersson, Chief Growth Analytics Officer, Bambora
Salesforce for IT: Build smart Experiences People Love (Room A2)
Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Learn how you can use visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.
Salesforce For Growing Small & Medium Business (Room C1)
How Small Teams Deliver Big Results With B2B Marketing Automation.
Working with limited marketing resources? Join us to learn how marketing automation can optimize your marketing efforts and drive growth. Small business marketing leaders will share their best practices and let you in on the secrets to their most successful tactics to boost pipeline.
Customer speaker: Oskar Klingberg, CEO, Wiraya.
The Modern Retail Revolution: Driving Newfound Excellence in the Customer Era (Room C3)
In this breakout session, we explore the role of organisational transformation in the path of achieving ultimate retail success: With customer in the driving seat, retailers need to develop the right platform covering people, processes and technology to rapidly respond and exploit new opportunities in the customer era.
Using Salesforce to Transform the Higher Education Experience (Room 26, lower level)
In today’s competitive higher education landscape, universities are adopting new ways to attract prospective applicants and meet the expectations of savvy students. Join this session to hear about how Higher Education institutions are using Salesforce to give faculty, staff, students, and alumni a consumer-friendly experience to communicate and connect with each other on a daily basis.
How St1 is achieving higher customer satisfaction and increased employee efficiency. Sponsored by Fluido. (Room A3)
One of the most critical success factors that will determine who will win and who will fail in today's hyper-connected world is your customer's experience with your brand. Learn how St1 is transforming their company by creating a 360 view of their customers and provide smarter, more personalised customer journeys by partnering with Fluido and Salesforce.
Customer Speaker: Jenny Regnér, Head of Digital Customer Solutions, St1 and Katarina Viklund, CRM Solution Manager, St1
Life at Salesforce (Room 27, lower level)
Curious what it’s like to work at the world’s fastest growing enterprise software company? Then join us for a look inside Life at Salesforce. Members of our team will share their experiences of building market leading technologies and partnering for success with some of the most respected brands in the world. You’ll have a chance to ask candid questions about our culture, receive honest answers and discover what an opportunity at Salesforce can do for your career.
13:30 - 14:15
Salesforce for Marketing: Deliver One Connected Customer Experience (Room A1)
Marketers are taking a leadership role in defining and delivering a connected customer experience. They are adopting journey-based and people-based marketing to connect with their customers as individuals, beyond the traditional realms of marketing. But data, channels and silos often get in the way. Join special guests from one of Europe's leading brands to hear how they got started on their journey to delivering one connected customer experience. And hear from Salesforce executives about the future trends in marketing technology and how Salesforce for Marketing is helping marketers deliver one connected customer experience.
Salesforce for Service: Transform Customer Service from Transactions to Conversations (Room A2)
Once considered a cost center, customer service has quickly transitioned into being the very DNA of what makes a company stand out. As customers become more connected than ever before they are redefining expectations and want proactive service on their terms. Join (Speaker) and guests to learn how you can transform your customer experience with intelligent conversations across every channel - from high touch face-to-face interactions to low and no-touch connected service engagements - for today's mobile first world.
Customer speaker: Silje Stougaard, Customer Service Manager, JYSK
Salesforce For Growing Small & Medium Business (Room C1)
How to Survive in the New Era of Selling
The role of the traditional sales person is changing. Technology has empowered customers, making them more informed buyers before they even get into the sales funnel. Additionally, innovation in sales tools allow teams to sell smarter and faster than ever before. How will all of this innovation impact sales organizations and the traditional sales rep? Join Keith McCabe, Director of Sales at Salesforce, as he shares his perspective on the skills sales reps will need to succeed in this new era of selling.
Customer speaker: Nazli Nadjari, CFO, Splay Networks
IT deep dive: A modern architecture to support business agility (Room C3)
In the age of the customer, how do you balance business agility with rapidly changing customer demands, optimize your IT investments and minimize waste? How does a modern architecture support those needs? This session will through concrete examples guide you with principles and technology helping you continuously increase agility over time.
Appexchange Partner Program: Build and Grow in our Ecosystem (Room 27, lower level)
By building apps on the Salesforce platform, ISV Partners experience average year-over-year revenue growth of 48%. Attend this session to learn about the benefits of partnering with Salesforce and how to grow your business within the AppExchange. You’ll get to hear about different strategies from successful partners, ask questions, network with other ISVs in your industry, and help define how you can make your mark within this thriving ecosystem. Also, stop by our Partner Program booth in the Customer Success Expo to meet with our ISV leadership and discuss how we can help make your business strategy successful.
Salesforce for Nonprofits: The Power of the Platform (Room 26, lower level)
The word "platform" is everywhere these days, but what does it really mean for nonprofits? Join us to understand how leveraging the power of the Salesforce platform will make a greater impact and transform the way nonprofits engage constituents. Hear how you can understand constituents in new ways and drive them to desired actions using data and the power of our Marketing Cloud. Let technology work for you and take advantage of tools that keep you connected to the people most important to your organisation. Take the first step to truly becoming connected.
Re-imagine how you will connect with your customers. Sponsored by Deloitte Digital (Room A3)
Strategy, not technology, drives digital transformation. Leading organizations make digital transformation reality by integrating technologies in the service of transforming how their businesses work. Learn how other organizations thrive in the new world of digital, how companies become faster and smarter in finding new ways to reach customers at every touch point. Business lead, technology enabled.
14:45 - 16:15
Closing Keynote - How to Lead Innovation with Ph.D. Linda A. Hill, Harvard Business School (Keynote room)
Linda Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School. In Professor Hill's session we will cover the topic "How to lead innovation". What’s the secret to unlocking the creativity hidden inside your daily work, and giving every great idea a chance? Linda Hill has studied some of the world’s most creative companies to come up with a set of tools and tactics to keep great ideas flowing — from everyone in the company, not just the designated “creatives.” Innovating in the workplace can be both exhilarating and scary, but it has become increasingly crucial in the modern workplace.
Moderator: Baman Motiva, AVP Nordics Salesforce
Customer Speaker: Therese Eriksson, Founder Maskrosbarn