Post-Connections 2026 Briefing: Marketing in the Age of Autonomous Agents

Connections is Salesforce's premier annual conference for marketing, commerce, and customer experience professionals.

Join Felix Motzko and Ali Saeed, Co-CEO & CTO at ConX.Digital, golden hoodie and Agentblazer Legend, for an essential summary of the top findings and major product innovations unveiled at Connections 2026.

This session dives deep into the innovations announced for Agentforce Marketing, where the core vision is to deliver adaptive customer experiences, everywhere - powered by autonomous agents acting as your brand ambassadors.

We'll discuss how the new innovation can help marketing teams:

• Understand customers and performance: Shift from delayed reports to data powering autonomous agents for real-time action.
• Orchestrate seamless experiences: Move beyond one-way channels to adaptive, two-way conversations across all domains.
• Increase campaign effectiveness: Achieve infinite scale with agentic content that creates and optimises experiences automatically.

Maximise marketing impact: Deploy autonomous agents to offload execution and enable proactive engagement at scale.