Presenter at Agentforce World Tour event

Wednesday, October 14 2026, 8:00AM - 6:00PM Dubai Exhibition Centre, South Hall

Your destination for AI transformation. Dubai, are you ready?

Agentic isn’t the next technology, it’s the next revolution, and this is your chance to lead it. Explore expert-led learning, demos, and consultations featuring Dreamforce’s boldest launches, including Agentforce 360, Slack, and Data 360, to unlock limitless productivity and customer success.

Register now for free with your business email address.

What if one day could change everything for your business?

Real stories. Real success. Real inspiration.

Find out how leading brands like Williams-Sonoma, Inc., PepsiCo, and Accenture are using Agentforce and Data 360 to reimagine customer experiences, automate support, accelerate sales, and drive measurable growth. Get the insights you need to build your Agentic Enterprise.

Get hands-on to build what’s next with experts.

Explore the innovations that power Agentic Enterprises. See how Agentforce 360 connects humans, agents, and data, how Data 360 gives real-time customer insights to personalize every experience, and how Slack powers the new agentic OS.

Share ideas. Solve challenges, together.

Connect with peers, leaders, Salesforce product experts, and partners. Exchange expertise, uncover insights, discover innovative solutions, and build connections that can transform what’s possible for your business.

Innovation that powers the industries that power Dubai

World Tour, Dubai is built for a world-class city. Dive into sessions for financial services, healthcare and life sciences, communications and media, education, nonprofit, and more. Discover solutions that can save time, lower costs, and help your business thrive. Don’t miss this chance to connect with industry peers to brainstorm, share expertise, and solve challenges together.

New to Salesforce? Discover your agentic AI potential.

If you’re not using Salesforce yet, then this is the place to discover everything we can do for your business. Participate in groundbreaking sessions, hear inspiring stories from Trailblazers, and experience the power of Slack as the agentic OS in action. You'll discover how we help businesses transform into an Agentic Enterprise.

Unlock your path to an Agentic Enterprise in Campground.

Get hands-on and build your first agent, talk to the experts from Salesforce and our partner ecosystem. Experience live product demos, sessions and explore all new innovation and capabilities for customers, employees, agents and operations across the Agentforce 360 Platform, Data 360, and Slack.

It’s more than just an agenda. It’s your roadmap to success.

8:00 am

Registration Open

Pick up your badge and connect with peers over coffee in the Campground.

8:50 a.m.–10:00 a.m

Sessions, Demos, and Hands-on Learning

Get a glimpse of the day’s sessions, product demos, workshops, and hands-on learning.

10:00 a.m.–11:30 a.m.

Main Keynote

Join leaders at Salesforce to explore what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success.

11:40 a.m.–1:00 p.m.

Lunch

Enjoy lunch provided and network or relax in the Campground.

12:10 p.m.–4:10 p.m.

Sessions, Demos, and Networking

The learning continues with expert-led sessions, product demos, workshops, and more.

4:10 p.m.–4:30 p.m.

Networking Reception in the Campground

Connect with your industry peers at the end of the day, and enjoy free food and drinks.

4:30 p.m.–6:00 p.m.

Closing keynote & Awards Ceremony

Be inspired by our closing Keynote Speaker - details coming soon.