You've moved past "should we use AI." The real question is whether you can trust it to deliver real business outcomes and ROI. The biggest product news is coming to Dubai on October 14 — along with 3,000+ decision-makers who want to learn from the businesses already making it work.
AIforce, Data 360, and more — demonstrated live, tied directly to real business outcomes.
In 30+ breakout sessions across Sales, Service, Marketing, Commerce and IT, see what decisions other businesses have already made — and what it means for your own roadmap.
Bring your real questions — on governance, security, integration, or ROI — and get answers on the spot from Salesforce experts and other decision-makers.
Meet peers, industry leaders and Salesforce experts who will be sharing their insights and experience, helping you unlock the full potential of agentic AI.
World Tour, Dubai is built for a world-class city. Dive into sessions for financial services, healthcare and life sciences, communications and media, education, nonprofit, and more. Discover solutions that can save time, lower costs, and help your business thrive. Don’t miss this chance to connect with industry peers to brainstorm, share expertise, and solve challenges together.
If you’re not using Salesforce yet, then this is the place to discover everything we can do for your business. Participate in groundbreaking sessions, hear inspiring stories from Trailblazers, and experience the power of Slack as the agentic OS in action. You'll discover how we help businesses transform into an Agentic Enterprise.
Get hands-on and build your first agent, talk to the experts from Salesforce and our partner ecosystem. Experience live product demos, sessions and explore all new innovation and capabilities for customers, employees, agents and operations across the Agentforce 360 Platform, Data 360, and Slack.
Pick up your badge and connect with peers over coffee in the Campground.
Get a glimpse of the day’s sessions, product demos, workshops, and hands-on learning.
Join leaders at Salesforce to explore what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success.
Enjoy lunch provided and network or relax in the Campground.
Agentforce 360 Platform, Slack, Tableau, Public Sector, Financial Services and Globant
Service, Sales, Informatica, Travel, Transportation & Hospitality, and Health & Life Sciences, ConX
Field Service, Data 360, Mulesoft, Retail, Customer Loyalty, EI Technologies Mena
Revenue Management, Startups and scaleups, Customer Success, Telco, Innovation City and Cloudzlab
Employee Services, Salesforce on Salesforce, Customer Success, Real Estate, Elite Group, Horizontal
Marketing, Commerce, Operations, Slack, Logistics & Freezone
Be inspired by our closing Keynote Speaker - details coming soon.
The approximate value of this event per person is 350 AED, inclusive of food and beverage. We are committed to the highest standards of ethical conduct. This invitation is extended in the spirit of relationship-building and is not intended to, and shall not, constitute an improper inducement or undue influence of any kind in connection with any business decision or transaction involving Salesforce. Acceptance of this hospitality is subject to your employer's applicable policies, codes of conduct, and any relevant legal or regulatory requirements governing the receipt of gifts and entertainment. By attending, you confirm that your participation complies with all such requirements. If you are unsure whether attendance is permitted, please consult your employer prior to attending.
