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Leading Through Change for Sales with Abena

Manufacturer and wholesaler of healthcare solutions Abena experienced a change in the needs of the market. They used to have a lot of salespeople in the field to sell their solutions but COVID-19 demanded a more operational approach in the way they sell. The reason why Abena shifted from outbound selling to inbound selling.

Join Salahdin Mabtoul, Global CRM BusinessDevelopment Manager, and Steve Edmonds, Marketing Manager at Abena in this webinar. Learn how they:
- gain an overview of important stakeholders and communicate with them especially about changes in the supply chain
- leverage Salesforce to gain full visibility of all customer interactions
- improve their time to market to be able to deliver goods immediately to new customers.

This webinar is part of a series of on-demand episodes with European customers sharing how they realise the true potential of technology to get back to growth. Find the complete overview here.


Access the webinar now.

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