How Businessess are optimizing their marketing budgets for 2021 with AI and Salesforce
Victoria Botella, Marketing Intelligence Lead |Salesforce
Stephen Reddin, Marketing Cloud Account Executive | Salesforce
To drive ROI, you need an accurate picture of how much you’re spending and at what pace. For most marketers, the discrepancies in your media plan and the actual delivery cost makes an important process unfortunately painstaking. In our next webinar, discover the principles of Marketing Intelligence how Salesforce is helping businessesto :
- Unify your planned spend and your delivered spend .Actualise your media costs automatically for more accurate pacing and insights.
- Analyse costs across channels and partners. Easily compare costs and performance for all your channels and partners in one view.
- Identify optimisation opportunities. Visualise how you’re tracking against your goals and quickly see where you are over- or under-delivering.
After the session you will understand how AI and Data leveraged by Salesforce can help today's marketing teams to make ROI driven decisions. Attendees will also get access to our 2020 Marketing Intelligence Report, with covid revised content as well as access to a free marketing consulting call to discuss 2021 objectives and best practices.