Polestar: Using marketing data for agile decision making and brand awareness
Using marketing data for agile decision making and brand awareness
Polestar’s marketers are fully aware of the New Normal: with changing landscapes and budgets in flux, they focus on acting efficiently and reaching their customers effectively across digital touchpoints. As a result, Polestar’s marketing is doubling-down on performance measurement and insights to make data-driven decisions for brand awareness and to achieve business impact.
Join us at our live webinar with Polestar on Wednesday, December 9th, and get first hand insights on how data analytics can help grow customer relationships and boost brand recognition and why Polestar’s decision to implement the marketing intelligence solution from Datorama set the green car-maker on the path to success.
What you will learn:
- How to navigate with confidence, act efficiently and set up for growth: the importance of establishing a marketing system of record (Datorama)
- How to set up a measurement strategy to gain transparency across media investments (Polestar)
- How to remain agile and use measurement to develop data-driven strategies that reflect market change (Polestar)
When: Wednesday, December 9th from 10:00 - 10:45 A.M. CET
Register now and learn more!
Dennis Blynov, Global Business & Marketing Transformation Lead, Polestar
Jonathan Beeston, Product Marketing Director, EMEA, Datorama