Making AI & Data Work For You in Retail and Consumer Goods

Featured Speakers:

Evagelos Athanassiou, Partner, McKinsey
Nelson Sam, Senior Director Retail, Salesforce
Fredy Afif, Senior Go To Market Manager CG, Salesforce
Loic Chaboud, Industry Enterprise Architect Retail, Salesforce
Timo Verbrugghe, Senior Solution Engineer, Salesforce

In today's turbulent macroeconomic climate, Retail and Consumer Goods (RCG) companies face formidable challenges. They must navigate an inflationary world, contend with increasing supply chain complexity, and battle rising competition from direct-to-consumer and marketplace business models. Simultaneously, they must leverage their substantial data to optimize operations and meet customer expectations for personalized and consistent experiences across all channels, all while nurturing and enhancing customer loyalty and trust.

The powerful synergy of AI+Data+CRM offers RCG companies a strategic advantage. It allows them to fully realize their customer value, achieve operational excellence, and capitalize on their first-party data assets.

Discover how you can personalize interactions, boost efficiency, and automate processes to enhance customer lifetime value. Join our webinar on June 23rd for an inspiring perspective on the future of AI+Data+CRM.

Enjoy live demonstrations highlighting RCG-specific use cases, all presented by Salesforce's industry and technology experts.