Learn what today’s shoppers want most.


Explore behaviors and expectations of over 10,000 global consumers.


Did you know 58% of shoppers are expected to make holiday purchases with an app this year? That’s just one way consumers are signaling their desire for greater ease, fewer interruptions, and more personalization. In this report you’ll get hundreds of data-driven insights to help you inform a winning, shopper-first strategy. Highlights include:

  • How to differentiate in a crowded retail landscape
  • Emerging opportunities in digital
  • The evolving role of brick-and-mortar stores
  • The importance of trust and sustainability
  • 2019 holiday shopping predictions

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