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Discover what's new in Marketing.
Interactive Tour
See Agentforce Marketing in action
Launch and personalise campaigns in minutes. See how Agentforce Marketing helps you move faster than ever, while making every interaction more personal.
Keynote
Marketing Cloud Keynote
See how agentic AI is reshaping marketing. Watch the Dreamforce keynote to learn how teams spark conversations and respond in real time.
Demo
Conversational Marketing
Move from broadcast messaging to conversational engagement. Learn how customers can reply, get instant answers, and reach the right person in the same channel.
Research
State of Marketing Report
See the latest trends in AI, data, and personalisation, based on insights from nearly 4,500 marketers worldwide.
Article
Connecting Marketing and Service Experiences
A unified marketing and service strategy can deliver more personalised customer journeys. Here's how to build yours.
Report
Gartner® 2025 Magic Quadrant™ for Multichannel Marketing Hubs
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Report
Gartner® names Salesforce a CDP Leader two years in a row.
Learn why Gartner named Salesforce a Leader among 12 other vendors.
Report
Gartner® 2025 Magic Quadrant™ for B2B Marketing Automation Platforms.
See why Salesforce was named a Leader for the eighth year in a row.
Webinar
Get Started with Agentforce for Marketing
Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value.
Webinar
Unlock the Power of First-Party Data with Salesforce and Meta
Discover how to enhance personalisation and optimise marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data 360 and Meta Conversions API.
Webinar
AI Driven Personalisation: Learn how to Access and Activate your Data
Learn how to leverage data for personalised customer engagement through customer stories focusing on data activation and personalisation strategies.
Webinar
Transform your B2B Marketing Strategy with Data 360
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.