Astro, holding a Marketing logo, standing in front of a cluster of analytics displays.

Marketing Analytics

Harness and unify your data to unlock AI-driven insights that power business impact, optimise budgets, and deliver more effective marketing campaigns with marketing analytics tools.

What can you do with digital marketing analytics?

Connect and analyse your data with a single source of truth for marketing performance.

Harness and unify your marketing data.

Marketing Cloud Intelligence

Ingest your data with a robust, always up-to-date library of more than 170 marketing connectors.

Image of an API library, data streams.

Ingest any data source and automatically map it to your data model with a universal, AI-powered connector.

Image of Einstein connecting disparate data sources.

Prepare, enrich, and validate your data with a data harmonisation and governance source of truth.

Image of a data harmonization dashboard.
Image of an API library, data streams.
Image of Einstein connecting disparate data sources.
Image of a data harmonization dashboard.

Scale insights that power real-time optimisation.

Marketing Cloud Intelligence

Uncover optimisation opportunities in seconds with an always-on pipeline of AI insights.

Image of Einstein with data graphs for Conversions and Impressions.

Create compelling, data-driven stories for faster analysis with custom visualisations.

Image of a complex data visualisation.

Share real-time marketing insights across teams and departments on Slack.

Image of a Slack insights notification.
Image of Einstein with data graphs for Conversions and Impressions.
Image of a complex data visualisation.
Image of a Slack insights notification.

Supercharge Marketing with Connected Data.

Tableau + Intelligence

Leverage Tableau for limitless data exploration of your marketing and business data.

Image of a data dashboard for "percent to goal" and "spend per product."

Perform analysis on clean, unified data sources from Marketing Cloud Intelligence and blend with additional non-marketing data to gain broader insights.

Image of three graphs displaying different measurements of engagement.

Scale marketing's insights and impact across your company.

Image of a Tableau interface.
Image of a data dashboard for "percent to goal" and "spend per product."
Image of three graphs displaying different measurements of engagement.
Image of a Tableau interface.

Get the most out of your digital marketing analytics with thousands of partner apps and experts.

Atrium logo
Keyrus logo
phData logo
InterWorks logo
Biztory logo
Globant logo.
Astro standing with outstretched hands in front of the Marketing Cloud newsletter.

Stay up to date on all things marketing.

Sign up for our monthly marketing newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.

Learn new skills with free, guided learning on Trailhead.

Marketing Analytics FAQ.

Marketing analytics helps marketers collect marketing data, analyse that data, and find valuable insights that support business objectives.

Yes. In order to prove and improve the impact of your marketing spend, businesses need to invest in tools that present a complete picture of performance.

There are many benefits of marketing analytics tools, including, but not limited to: maximising marketers' time and budgets, helping marketers better connect with customers, and providing insights to help marketers grow their business’ revenue.

Learn more about why marketing analytics is important.

The right marketing analytics tool depends on your business needs. How much and what kind of data used by your marketing team, the resources and skills of your team to ingest and prepare data, and how you wish to activate the insights you uncover from your data are all key considerations.