Make every marketing moment smarter with Marketing Cloud Customer Data Platform.

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalise every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere.

That's a tall order for any marketer.

Marketing Cloud Customer Data Platform can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

 

See Marketing Cloud Customer Data Platform in action.

See first-hand how Marketing Cloud Customer Data Platform helps you collect and unify all your customer data — so you can humanise every moment.
 
 

Know Your Customers

Unify all your data — from anywhere — for a complete view of your customers.

 

Build a single source of truth.

Create a unified customer profile across all touchpoints by connecting identities, engagement data, customer orders, loyalty, marketing journeys, and privacy management.

Match data to a person.

Reconcile identities through a common ID using advanced resolution capabilities that link data, like fuzzy matching, to build unified profiles.
 

Bring all your data under one roof.

Leave no data behind. Capture and unify data from anywhere with a high-scale data ingestion service, plus the power of Mulesoft’s industry-leading APIs.

Understand your audience across your organisation.

Know your customer everywhere. Give every interaction context and relevance by connecting your marketing to sales, service, commerce and more.
 
 

Experience

Get tools and resources to build a data-driven ad strategy.

 
 

Segment Your Data

Build smarter audience segments with data from anywhere with a user-friendly, drag-and-drop platform.

 

Build any way you want.

Build highly targeted customer audience segments with custom strings of contact- or event-level data from marketing, commerce, sales, or service.

Test and optimise on the fly.

With unified customer data, quickly get accurate population counts of your target audiences, and build customer segments on the fly.
 

Manage audiences with ease.

Manage all your segmentation and targeting efforts from one central, user-friendly interface.

Segment smarter.

Segments have gotten smarter with type-ahead functionality, plus AI that democratises the power of big data analytics for marketers.
 

Blog

See how customer data helps grow your audience — and your business.

 
 

Activate Data Anywhere

Activate data from anywhere across your organisation for more connected, personalised experiences.

 

Reach customers at every step of their journey.

Activate your customer data across any advertising, messaging, or engagement platform — from Marketing Cloud, to Commerce Cloud, or an external platform of your choice.

Make every experience compliant.

Stay compliant with the GDPR and CCPA easily, with safe provisioning measures and dashboards for opt-outs and consent flags.
 

Engage customers on a 1-to-1 level.

With unified customer profiles, you can deliver the right content to the right customer on the right channel. Also, you can determine and predict their next best action.

Open access.

Put your customer data to work. With open access, brands can unlock the power of 7,000 connected apps through AppExchange.
 
 
 

Analyse and Adapt Quickly

Connect every customer to their engagement behavior with AI-driven, cross-channel insights so you can adjust your marketing efforts — and audience segments — accordingly.

 

Enrich and analyse unified profiles.

Calculate a customer's lifetime value or engagement score with Calculated Insights to further analyse and enrich unified profiles.

Connect to business intelligence tools.

Visualise and explore audience data in the world's leading business intelligence platform, Tableau, and enhance your marketing optimisations with audience insights in Datorama — all via our native CDP connectors.
 

Activate smarter.

Leverage the power of Einstein to create intelligent segments and improve activation efforts with more control and precision, helping boost your engagement metrics.
 
 
 

Blog

Trouble with customer data? A CDP can help.

 
 

Discover the latest innovations in Marketing Cloud Customer Data Platform.

 
Break down silos across your company by connecting Marketing Cloud Customer Data Platform to commerce data, and personalise every interaction with key insights from ecommerce (currently in pilot).
Connect Marketing Cloud Customer Data Platform and Interaction Studio, and enrich your audiences with real-time interaction data — delivering smarter engagement with a unified customer profile.
With Datorama and Tableau integrations, get visualised, AI-powered insights to enrich audience discovery and optimise marketing performance.
 
With our new Calculated Insights feature, deepen your understanding of customers with data like customer lifetime value, engagement scores, and more.
With Loyalty Management, you can activate loyalty data — including membership status, loyalty tier, and points balance — across your marketing and advertising segments.
 
 

Resources

Get a more in-depth look at our CDP.

 

TRAILHEAD

guide

REPORT

 
 

Frequently Asked Questions

 

What is Marketing Cloud?

Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud provides a unified view of customers so businesses can create personalised, omni-channel, customer journeys.

What are the benefits of Marketing Cloud?

Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.

What's the difference between Marketing Cloud and Marketing Cloud Account Engagement?

The main difference between Marketing Cloud Account Engagement and Marketing Cloud is that Marketing Cloud Account Engagement was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.
 

Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our knowledgeable reps are standing by, ready to help. Or check out our “Pricing and Packaging Guide” to learn more.