Marketing Cloud is the platform for delivering relevant, personalised journeys across channels and devices — enabling marketers to deliver the right message, at the right time, throughout all phases of the relationship. The Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalisation, advertising, content creation and management, and data analysis. Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier and more effective.
Email drives online commerce. Marketing Cloud offers hundreds of features to help you execute on every possible communication from basic email marketing strategies to sophisticated campaigns using Personalisation Builder. Drag-and-drop content tools make it easy for any team member to create emails. With dynamic content blocks for personalisation, integrated and automated predictive decisions, and pre-defined event triggers, you can automatically send relevant messages anytime during the customer lifecycle.
Our customers range from business-to-business and non-profits, to some of the largest business-to-consumer companies in the world – like Sony, GE, Hautelook, and News Corps Australia. These leading brands, big and small, know that it’s more important than ever to develop and nurture real relationships — to enable their customers’ success, drive revenue, and increase their ROI.
Marketing Cloud delivers data and application functionality through the web, rather than having them reside on a user’s desktop/laptop/mobile device, hardware drive, or in what is otherwise known as on-premises solutions. As a result, IT departments no longer need to worry about buying and provisioning servers to hold company data and can instead focus on creating applications that help the business run faster. And they don’t have to worry about installing applications on every device for every user in a business. Instead, users with web access simply log in to an app to access, share, and collaborate on relevant data and business processes immediately. Salesforce has been a leader in enterprise cloud computing since 1999, virtually creating the category. Today, Salesforce has more than 100,000 customers and continues to be a recognised leader in cloud computing for businesses of all sizes and in nearly every industry under the sun.