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Frequently Asked Questions
What is Marketing Cloud?
Marketing Cloud is a digital marketing platform from Salesforce which includes tools for email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Marketing Cloud provides a unified view of customers so businesses can create personalised, omni-channel, customer journeys.
What are the benefits of Marketing Cloud?
Marketing Cloud enables businesses to create data driven, personalised, customer journeys across multiple channels. It leverages one platform so businesses can provide a consistent, cohesive, customer experience across email, social, website, advertising and even in-store.
What's the difference between Marketing Cloud and Marketing Cloud Account Engagement?
The main difference between Marketing Cloud Account Engagement and Marketing Cloud is that Marketing Cloud Account Engagement was designed as a B2B marketing automation tool and Marketing Cloud was designed as a B2C marketing platform. Marketing Cloud is now widely used by B2B companies creating B2C style customer journeys for decision makers within businesses they are targeting.
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