Chart your course to success with easy-to-use marketing automation and lead-generation tools.

 

Get marketing automation that turns customers into teammates.

 
 

Grow faster with smarter engagement.

Accelerate your sales cycle by giving sales reps the intelligence they need to close deals, faster. Identify your best leads, track engagement with campaigns, improve follow-up speed, and combine the powers of marketing and sales to turn leads into customers for life.

Generate high-quality leads.

Fill the funnel with high-quality leads using a suite of powerful marketing tools. Easily create landing pages and forms, run highly-targeted email campaigns, and personalise the buyer’s experience from click to close.
 

Build meaningful relationships.

Take the manual labor out of lead management by putting your most common marketing and sales tasks on autopilot. With automated lead qualification and nurturing, you can free up sales to focus on what really matters: bringing in new business.

Calculate marketing ROI.

Take winning from an art to a science. Track campaign performance with customisable dashboards to better understand which programs are working, how your two teams are contributing to success and what needs to be done to crush your revenue goals again and again.
 

There’s an opportunity within the organisation to really blur the lines between marketing and sales, and Pardot is absolutely helping us do that.”

Robert Holmes | VP of Sales at Mac Tools, Stanley Black & Decker
 

Discover Trailhead and learn how Pardot helps you find and nurture more leads.

 

Pricing

You have business needs. We have the gear.

Choose the right package to power your pipeline.

 
 
Fuel growth with marketing automation
1,250
/month/up to 10,000 contacts
(billed annually)
MOST POPULAR
Dive deeper with marketing automation and analytics
2,500
/month/up to 10,000 contacts
(billed annually)
Customisable marketing automation
4,000
/month/up to 10,000 contacts
(billed annually)

B2B Marketing Analytics
Included 300

in Plus and Advanced

Salesforce Engage

Sales & marketing alignment
50
month/per user
(billed annually)
 

Ready to dive in with marketing automation?

Request a Guided Tour to get a hands-on look at Pardot. You'll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximise efficiency.