Both products offer great CRM benefits for small businesses, but they do it in somewhat different ways. To choose between them, you need to figure out what’s most important for your company.
Sales Cloud is the world’s #1 CRM solution and is highly customizable and configurable to work the way you want. It also has AppExchange, one of the largest app marketplaces for most popular third-party apps. If those features are important to you, then Sales Cloud is the right choice.
However, if all you need is a highly capable CRM, you should consider Salesforce Essentials. Salesforce Essentials is our newest and most affordable offering for small-business owners. It’s especially useful for businesses that use Gmail or Exchange to access email and calendars. Thanks to features like automatic communication updates, you can close deals right from your email inbox.