Fill your pipeline with the best leads using powerful email marketing, custom landing pages, smarter lead capture forms, and a central marketing dashboard.
Create personalized touchpoints.
Make every interaction relevant and personalized with intelligent lead nurturing, use dynamic content to deliver targeted messaging based on engagement, and track and optimize your campaigns.
Connect with the right leads.
Prioritize the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time, and nurture non-sales-ready leads with approved marketing templates.
Calculate marketing ROI.
Measure and optimize campaign performance with closed-loop reporting. Create custom dashboards and data views to get a full view of your sales funnel. See how prospects are engaging with your content with advanced email reporting.
Empower Sales to connect early, often, and effectively with Salesforce Engage for Pardot.
Includes the following features:
Engage for Gmail
Connect sales to customers in just one click with personalized sales campaigns designed by marketing. Understand how prospects are engaging, and use real-time sales alerts to strike while the iron is hot.