Align marketing and sales to generate the best leads, keep them engaged, and connect with them at the right time to close more deals.
Fill your pipeline with the best leads using powerful email marketing, custom landing pages, smarter lead capture forms, and a central marketing dashboard.
Make every interaction relevant and personalized with intelligent lead nurturing, use dynamic content to deliver targeted messaging based on engagement, and track and optimize your campaigns.
Prioritize the best leads with scoring and grading, use detailed prospect activity and real-time alerts to reach out at the right time, and nurture non-sales-ready leads with approved marketing templates.
Measure and optimize campaign performance with closed-loop reporting. Create custom dashboards and data views to get a full view of your sales funnel. See how prospects are engaging with your content with advanced email reporting.
Choose the right package to power your pipeline.
Fuel growth with marketing automation
/month/up to 10,000 contacts
(billed annually)
Dive deeper with marketing automation and analytics
/month/up to 10,000 contacts
(billed annually)
Customisable marketing automation
/month/up to 10,000 contacts
(billed annually)

B2B Marketing Analytics

Sales & marketing alignment
month/per user
(billed annually)
Connect sales to customers in just one click with personalized sales campaigns designed by marketing. Understand how prospects are engaging, and use real-time sales alerts to strike while the iron is hot.
Request a guided tour to get a hands-on look at Pardot. You’ll see how easy it is to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.