Sales Data and Intelligence

Data is fundamental to your business. It's the fuel for your CRM engine. provides solutions to enrich incomplete and inaccurate records, easily find and add new contacts and accounts, and uncover deep insights that help you understand your prospects' business.


Find the right companies and contacts fast.

Get access to high-quality prospects with Prospector. Find new contacts at your existing customer accounts for cross-selling and upselling. Or add to your customer base by finding new companies and prospects — right inside Sales Cloud.

Clean and enrich your data.

Bad data is a widespread problem, with 86% of companies admitting that their data is innaccurate in some way. Clean updates your customer data and fills in the blanks so you can be confident you’re selling with the right information. With more accurate data, you can manage your pipeline better, uncover opportunities faster, and make smarter, data-driven decisions.


Get deep insights and intelligence on accounts.

On average, over 30% of a sales rep’s time is spent searching for the right data, instead of selling. provides instant access to the information you need to understand your customers, including advanced firmographic details from Dun & Bradstreet and curated call prep content from Hoover's First Research.

Take an interactive guided tour.

See how companies of all sizes can use Salesforce to drive success on every deal, every day. This interactive tour guides you through the different capabilities of the world’s #1 CRM app today.