Create dynamic, personalised, and AI-powered email journeys and landing pages with clicks, not code, to engage leads at the right time.
Integrate webinar and event registrations, survey sends, and SMS sends to automate your automated journeys across your marketing stack.
Use AI insights to identify the accounts with the highest likelihood to convert.
Drive more effective targeting with AI-powered lead and account scoring for data-driven insights.
Provide sales and service teams with prospect and customer engagement data to personalise outreach for every buyer.
Alert sales in CRM or in Slack when a prospect is most engaged. Align sales, service, and marketing teams to sell bigger deals.
View how different channels drive awareness and help move deals across the buying stages with AI-driven insights
Track shared marketing and sales goals to optimise account-based marketing campaigns.
Drive conversion, velocity, and win rates, helping teams make more strategic decisions based on different campaign factors.
Create awareness, engage customers with cross-channel journeys, and scale marketing efforts with AI using marketing automation built into your CRM.
SMB marketing refers to marketing strategies and activities specifically tailored for small and medium-sized businesses (SMBs). It focuses on reaching and engaging with target audiences effectively, utilising digital marketing channels, content marketing, social media, and other marketing techniques. Salesforce offers marketing automation tools and CRM solutions that help SMBs reach their target audience, personalise marketing campaigns, and drive revenue growth.
Email marketing is a customer acquisiton and nurturing tactic that is use with the CRM leveraging data and as a form of outreach. CRM contacts are often used in email marketing and advertising campaigns to grow the small or medium business.
Email marketing uses CRM data and can be a key component to gain and nurture new customers, building loyalty. Small business can use content or promotional offers to get prospects to sign up for an email newsletter or contact by the business. At this point a subscriber is added into the CRM software for future marketing and outreach.
Email marketing can help your business by reaching a wide audience, nurturing customer relationships, driving conversions, and generating repeat business. It allows you to deliver personalised messages, share valuable content, and build brand loyalty. Salesforce offers email marketing tools and CRM solutions that enable businesses to automate email campaigns, segment their audience, track engagement, and drive targeted marketing efforts effectively.
Email marketing is important for small businesses as it provides a cost-effective way to reach and engage with customers. It allows for personalised communication, builds brand awareness, drives conversions, and fosters customer loyalty. By leveraging email marketing tools and CRM solutions like Salesforce, small businesses can optimise their email campaigns, deliver targeted messages, and achieve their marketing goals efficiently.
AI can be used for small business marketing to enhance personalization, automate tasks, analyze customer data, and improve marketing effectiveness. AI-powered tools and algorithms can help identify trends, predict customer behavior, optimize marketing campaigns, and drive better results. Leveraging AI capabilities offered by Salesforce CRM and marketing automation tools enables small businesses to leverage data-driven insights and execute targeted marketing strategies effectively.