Breitling is a #SQUADONAMISSION to do better by making luxury more sustainable.
Entering the spotlight are sustainable processes, transparency, ethical materials, and all the timeless elegance you’d expect from high-end brands. Take Breitling, for example. Breitling has been crafting beautiful, luxurious watches since 1884. Like all luxury brands, it understands the importance of staying relevant to its customers and people. Today, nothing is more relevant than sustainability.
That’s why Breitling is a #squadonamission. Action by action Breitling is transforming its business to reduce the social and environmental impacts while inspiring its network of suppliers to do the same. Think 100% upcycled packaging, 100% Swiss Better Gold, and 100% renewable electricity across HQ operations.
The watchmaker got serious about sustainability in 2020, hiring Aurelia Figueroa as its inaugural Head of Sustainability to develop a comprehensive sustainability strategy. This resulted in a full-scope approach to sustainability across five pillars: product, planet, people, prosperity, and progress.
“We engaged nearly 100 global stakeholders including employees, customers, suppliers, business partners, and industry experts to shape our strategy in an inclusive manner,” she recalled. “From there we defined three leading areas to focus on, amongst a total of 10 material topics: social impact along the value chain, environmental issues, and product integrity. Salesforce helps us track meaningful insights throughout the value chain and is an important part of our overall strategy in both our product and planet pillars.”Breitling adopted Net Zero Cloud to support its sustainability strategy in 2022. Let’s take a closer look at how it has helped accelerate those sustainability squad goals in year one.