“The interconnection of everything related to our customers gives us an extremely powerful vision across the board,” explained Alcaraz. “We can see activities and campaigns, how they use our products, and much more.” Everything is displayed on a dashboard with access to full customer metrics and in-depth knowledge.
PagoNxt operates in the highly regulated finance industry, but Alcaraz knows Salesforce takes all this into account. “Unlike storing data on an unaudited, unregulated third-party cloud, it’s on the list of tested solutions for all regulators.”
All PagoNxt’s data is encrypted on the cloud and can only be accessed by users with the right privileges granted by their roles and profiles. Security is guaranteed. The incorporation of Salesforce Shield provides extra peace of mind, further boosting the levels of trust, transparency, compliance, and governance offered by the platform.
“Shield strengthens the supervision of the use of applications and data, providing a real-time tool for automating security policies,” explained Alcaraz. “It’s a layer that allows auditing for regulatory compliance.”
PagoNxt’s plans for the short and medium term include consolidating regions, products, and customer segments. Alcaraz draws attention to the prospects for growth. “The Salesforce platform is robust enough that we can scale up without losing control and avoid any interruptions to production.”
In the specific case of the Merchants division, Arias noted, “Our engagement strategy is now based on minimum viable products. We need to be able to offer even more value, further automating onboarding, with specific processes for specific sales channels, as well as other improvements, all while ensuring convergence and that the development and maintenance of platforms in Europe is mirrored in Latin America.”
Alcaraz values the support provided by Salesforce throughout this journey, noting that it has consistently shown its ability to combine vision and technology. He points out Salesforce’s capacity for innovation, citing the pilot programmes in which PagoNxt has participated. “The speed at which Salesforce innovates is incredible. They’re constantly updating us on their product lines and we explore things that might be useful to us together. Sometimes we even manage to solve certain problems in one go.”