Lead management software, finally done right.

Ditch the spreadsheets and get the power of the #1 sales CRM in a simplified, easy-to-use suite made for small businesses. Capture, organize, and follow up with every lead using built-in sales tools you need to succeed. Unlock the full potential of your business with Starter Suite.

Grow with a complete view of your business.

Get a unified platform for managing your entire sales cycle from lead-to-close, with real-time insights and a daily sales homepage to keep you informed and on track.

Manage sales leads, business data, and customer interactions all in one place to streamline your workflow and boost productivity.

Unified Sales and Customer Management

Pre-built reports and dashboards provide real-time insights into your sales cycle, helping you identify bottlenecks and opportunities to close more deals.

Real-Time Sales Insights

Kickstart your day with a daily digest of your contacts, leads, opportunities, and to-dos in one place. Plus, receive intelligently generated, personalized suggestions based on your actions to stay ahead of the game.

Daily Sales Digest
Unified Sales and Customer Management
Real-Time Sales Insights
Daily Sales Digest

Win more deals with smart lead management.

Ensure no lead is left behind with automated lead routing and visual sales pipelines that help you track and manage every stage of the sales process efficiently.

Combine deal stages with activities and tasks to stay on top of your work and convert deals faster, with clear, visual guidance at every step.

Efficient Deal Tracking

Automatically route hot leads to the right sales reps, ensuring that no opportunity is missed and your sales pipeline is always optimized.

Optimized Lead Routing

Monitor lead progress with visual sales pipelines, and stay on top of every stage with task management and activity feeds to ensure timely follow-ups.

Visual Sales Pipelines
Efficient Deal Tracking
Optimized Lead Routing
Visual Sales Pipelines

Close deals faster with efficient follow-up.

Keep your teams connected with Slack, engage customers with smart campaigns, and ensure all-around satisfaction with seamless customer support management.

Never miss a beat by integrating with Slack conversations directly into Salesforce for faster, seamless collaboration across systems.

Slack Channels Integration

Engage your prospects at the perfect time with the perfect message to improve your return on marketing activities and keep them interested.

AI-Driven Email Nurtures & Campaigns

Provide a personalized, connected experience with a complete 360-degree view of your customers. Ensure customer satisfaction and streamline inquiries with case management and built-in guidance for success at every stage.

Seamless Account Support
Slack Channels Integration
AI-Driven Email Nurtures & Campaigns
Seamless Account Support

Starter Suite Frequently Asked Questions

Lead management software helps businesses organize, track, and follow up with potential customers (leads) in one place. It’s essential for converting interest into sales by ensuring no opportunity is missed.

Small businesses often juggle leads in spreadsheets or emails, which can lead to missed follow-ups. A lead management tool like Starter Suite simplifies your sales process and helps you grow faster by keeping track of every conversation and opportunity. It lets you capture, nurture, and convert leads—all from a simple app designed for small teams and growing businesses.

Look for lead capture, email integration, deal tracking, automation, and reporting tools. Starter Suite includes all of these— plus marketing templates and sales insights.

Starter Suite includes marketing tools that help you send personalized emails and follow-up sequences. This keeps you top of mind and builds trust until your lead is ready to buy. Leads can be automatically routed to the right team member based on rules you set—such as territory, product interest, or availability. This saves time and ensures faster response rates.

With Salesforce Starter, you can automatically capture leads from web forms and email inquiries, assign them to the right team member, and track follow-ups—all in one place.

Not with Starter Suite. It’s designed for simplicity, so you can get started in minutes—not weeks. No coding or consultants are required.

Starter is available starting at $25 USD per user, per month, which can be billed monthly or annually. That includes 2,000 emails per month in Starter. Plus, you can add on more as needed with the Marketing Email Sends Bundle for an additional 1,000 email sends for $10 USD per month.

Commerce functionality in Starter are subject to transaction fees. Pricing is pay-as-you-go and rates vary by region and payment method. For example, credit card payments in the U.S. are 2.9% + $0.30 USD per transaction.