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Small Business Marketing
Grow your business with autonomous AI agents that help create campaigns, nurture leads, and turn every interaction into a revenue opportunity — all from one platform.
Agentforce Marketing Pricing for SMB
Whether you’re just getting started or taking things to the next level, we have the right Marketing solution for you.
Starter Suite
The connected CRM for small teams. Automate sales, service, marketing journeys, and commerce in one unified system.
25
€
EUR/User/Month
(Starting price. Transaction fees apply. Billed monthly or annually.)
- Everything in Free plus built-in Sales Flows, Lead Routing
- Built-in Sales Flows and Lead Routeing
- Dynamic Email Marketing, Forms, and Analytics
- Secure payment links and e-commerce storefront
Pro Suite
The CRM you can customise with advanced automation, AI, and insights — built to scale for complex needs.
100
€
EUR/User/Month
(Starting price. Transaction fees apply. Billed annually. Contract required.)
- Everything in Starter plus Enhanced, Real-Time Chat
- Sales Quoting and Forecasting
- Greater Customisation, Automation+ Access to AppExchange
- Premier Support (add-on)
Marketing Cloud Next Growth Edition
Grow your business with agentic marketing automation on the world's #1 CRM.
1,500
€
EUR/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Multi-Channel Journeys
- Forms and Landing Pages
Marketing Cloud Next Advanced Edition
Grow customer relationships and close deals faster with agentic marketing.
3,250
€
EUR/Org/Month
(Billed annually)
- Agentforce Campaign Creation
- Path Experimentation
- Two-Way Conversations for SMS and WhatsApp
*All per month products require an annual contract.
This page is provided for informational purposes only and is subject to change. Contact a sales representative for detailed pricing information.
Small Businesses grow faster with Marketing
What can Agentforce Marketing help you do?
AI agents that take action
Easily build targeted customer segments using natural language. With built-in Data 360, you can create segments based on marketing, sales, service and commerce data — helping you reach the right customers and increase personalisation.
Launch campaigns faster with Agentforce. Simply describe your campaign goals in natural language, and Agentforce creates audience segments, nurture flows and campaign assets - all in just a few minutes.
Nurture, qualify and convert high-quality leads 24/7 with agentic conversations across email, SMS, and WhatsApp. Agentforce answers technical questions, provides recommendations, and can book a meeting with sales reps.
Engagement that drives conversions
Focus your energy on the right people. Automatically identify and score buyers based on real-time behaviour and intent signals.
Scale personalised conversations 24/7 across web, email, SMS, and WhatsApp to engage buyers where they are.
Automatically tailor every content, promotion and recommendation based on each buyer’s unique history, real-time behaviour, and intent.
One unified revenue engine
Unify your data from any source into a single customer profile, giving you the complete picture you need to personalise every interaction.
Share complete buyer histories so reps can continue the conversation without dropping momentum or asking buyers to repeat themselves.
Track what’s working in real-time to adjust spend instantly, and use attribution reporting to measure how every touchpoint impacts your bottom line.
Learn new skills with free, guided learning on Trailhead.
Everything you need to maximise ROI.
From support, expert guidance and resources to our trusted partner ecosystem, we're here to help you to get more value from Salesforce in the AI era.
Hit the ground running with marketing tips, tricks and best practices.
Ready to take the next step?
Get Salesforce. Free.
Hit the ground running fast with out-of-the-box CRM tools all in one place, for free.
Talk to an expert.
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Watch a demo.
See how Salesforce CRM can help your small business succeed today.
Marketing Automation for Small Business FAQs
When it comes to choosing the best marketing software for your small business, you should consider a variety of different factors including expected business growth and business use cases and objectives.
Just starting out? Check out Starter and Pro Suites to start connecting with your customers with dynamic email marketing, forms and analytics.
Already up-and-running, and looking for more automation, AI and agentic marketing capabilities? Agentforce Marketing (Marketing Cloud Growth and Advanced Edition) is the right marketing automation tool for you. Built on the same Salesforce platform as Sales, Service and Commerce, Agentforce Marketing allows teams to unify their data and work together in one place to close deals faster. Embedded AI agents work alongside your team to build end-to-end campaigns, personalise customer engagements at scale and orchestrate seamless handoffs. Whether you are looking to save time by automating manual processes or maximise marketing ROI by optimising campaign performance, with we’ve got you covered.
Marketing automation software helps automate and streamline marketing processes and multifunctional campaigns across channels. It includes functionalities for connecting siloed data into unified customer profiles, email and mobile marketing, functionalities to generate and nurture leads, run targeted campaigns, align with sales to close deals, and track the effectiveness of marketing effort.
The benefits of marketing automation platforms are:
1) Scaling buyer engagement across accounts.
2) Aligning marketing, sales, service, and commerce teams to close deals faster.
3) Automating manual processes and saving teams time.
The right marketing automation platform will:
1) Integrate directly into your CRM.
2) Align marketing, sales, service, and commerce around a single view of the customer.
3) Automate manual processes and save teams time.