Deliver sustainable growth on a connected consumer goods CRM.

Salesforce's Customer 360 brings B2B2C together on one unified platform to personalise consumer connections, deliver commercial excellence, and work efficiently. Salesforce's powerful Consumer Goods CRM software is here to help you push your consumer goods business forward.

How you can use Salesforce to unlock insights and become your customers' favourite brand.


Create personalised customer experiences.

Build smarter, personalised engagements with AI-powered insights. Offer seamless experiences, relevant messages, and integrated customer support to delight consumers and improve relationships.

How Unilever uses Salesforce to provide excellent digital experiences.

We can now deploy solutions four to five times faster and it costs us less.”


Salesforce can help you increase operational agility — and growth — across all areas, from planning to execution. Consumer Goods Cloud is suitable for all consumer goods businesses including FMCG and CPG. It can also help you navigate the world of e-commerce.

Our consumer goods CRM software can support you in delivering data-driven change in your organisation. You can create an intelligent route to market strategy, build personalised digital experiences and customer journeys, and much more.

Curious? Find out how Salesforce can help you below.


Frequently Asked Questions


What does CPG stand for?

CPG or consumer packaged goods are designed to be sold quickly and are typically the products that consumers need to replace and buy repeatedly.

What is Consumer Goods Cloud?

Consumer Goods Cloud works by giving field representatives a 360-degree view of each customer so that they can provide excellent in-store experiences and simplify operations.

What is Salesforce CDP?

Salesforce CDP is our customer data platform. It complements Consumer Goods Cloud, helping you connect customer data, analyse cross-channel behaviour and deliver personalised customer experiences

Ready to learn more about consumer goods solutions?