Kick off your shoes and let the big ideas roll in
Let us handle the tedious so you can tackle something big
Four epic days of thinking beyond the brief
Monday, June 22
Big news, big party
Be first to hear exciting news straight from Visa Cash App Racing Bulls CEO Peter Bayer and driver Arvid Lindbald. Come for the panel, then stay for an epic set from Austin Millz.
Tuesday, June 23
The art of influencing business
Get Priyanka Chopra Jonas' view on what it takes to build a global brand. She's done it across entertainment, investing, business, and media, and shares exactly how in an evening fireside chat.
Wednesday, June 24
Take risks, break records
Well-behaved bets rarely make history. Go behind the scenes with our creative team to discover how an unlikely idea became a cultural moment.
Thursday, June 25
Your brand’s next play
Don’t miss a final A-list conversation on what separates the strongest brands from the rest. Learn to build your presence and use media to make yours stick.
Monday, June 22
5:30-7:30 PM
Full Speed Ahead: Where Innovation Meets the Fast Lane
Join our panel and party with Visa Cash App Racing Bulls CEO Peter Bayer and F1® driver Arvid Lindblad. Then, stay for a special musical performance from Austin Millz.
Featured Guests
Patrick Stokes
Chief Marketing Officer
Salesforce
Arvid Lindblad
Visa Cash App Racing Bulls (VCARB) driver, 2026 season
Peter Bayer
CEO
Racing Bulls F1® Team
Austin Millz
This is required
Tuesday, June 23
9:00-10:30 AM
The Enterprise Connector: Breaking Silos with AI
In Partnership with Cognizant
Owning a function isn’t enough anymore. The CMO is now the enterprise connector, and the stakes have never been higher. See how the best ones are using AI to drive real alignment across sales, service, and product.
Featured Guests
Lenore Lang
EVP, Tech, Media, Telco
Salesforce
Thea Hayden
Chief Marketing Officer
Cognizant
Ginny Ziegler
Chief Marketing Officer
Pearson
James Whitemore
Chief Marketing Officer
Indeed
12:00-12:45 PM
The Agentic Doorman: Who Owns the Customer Relationship?
In Partnership with Capgemini
AI agents now run the front door. Is your brand's personality walking in with them? See how the boldest brands are shifting from B2C to B2AI, building agents that stay algorithmically relevant without losing the human touch.
LaShonda Anderson-Williams
Chief Customer Officer
Salesforce
Paul Johnson
Head of Marketing & CX Consulting, UK
Capgemini
Tammy Hourigan
VP, Global Marketing Services
Unilever
Jason Andrews
Head of CX
AWS
2:00-3:30 PM
The C-Suite Thunderdome: CMO, CIO, and CFO Walk Into a Meeting
In Collaboration with Deloitte Digital
Deploying AI isn’t a tech problem—it’s a C-Suite negotiation. Watch the CMO, CIO, and CFO hash out an AI idea live, navigating velocity vs. governance, experimentation vs. security, and innovation vs. human-centric change.
By invitation only
Featured Guests
Jess Sibley
CEO, Moderator
TIME
Patrick Stokes
Chief Marketing Officer
Salesforce
Jo Pettifer
VP Marketing
Salesforce, UK
Diane Young
CEO & Co-Founder
The Drum
Michelle Crossan-Matos
Chief Brand & Experience Officer
SharkNinja
Scott Mager
US Chief Marketing Officer
Deloitte
5:00 - 7:00 PM
From Spotlight to Empire
Priyanka Chopra Jonas is an award-winning actor, producer, and humanitarian known for turning global visibility into business impact. Hear her thoughts on the decisions, risks, and creative bets that led to international success across entertainment, media, nonprofits, and consumer business.
Featured Guests
Erin Oles
EVP, Global Integrated Marketing
Salesforce
Priyanka Chopra Jonas
Award-Winning Actor, Producer, Humanitarian
4:30-6:30 PM
A Celebration of Icons with Salesforce & TIME
TIME100 honorees. Sunset cocktails. The conversation you actually want to be part of. Join Salesforce and TIME CEO Jessica Sibley for an exclusive evening with the leaders shaping culture in an AI-driven world.
Featured Guests
Jess Sibley
CEO, Moderator
TIME
Suzanne Kounkel
Global CMO
Deloitte Digital
Wednesday, June 24
10:00-11:30 AM
You’re Missing Out: Compliance to Competitive Advantage
In Partnership with Acxiom
Compliance is just the entry ticket. The real opportunity is turning your data into a high-performance asset for agent-driven growth. In today’s economy, trust isn’t a soft metric—it’s the measurable ROI that powers credible AI.
Featured Guests
Sanjna Parulekar
SVP of Product Marketing
Salesforce
Sean Muzzy
Global President
Acxiom
12:00-12:30pm
How We Turned a Super Bowl Ad Into an AI-Powered Entertainment System
You saw the ad. You searched for the clues. You tried to win the money. Now, hear from the creatives from Salesforce and MrBeast who built an immersive campaign ecosystem in just 27 days. The takeaway is simple: AI is a force-multipler and the future is not making ads faster. It is building experiences people can enter.
Featured Guests
John Zissimos
Chief Creative & Digital Officer
Salesforce
Beau Avril
SVP, Partnerships
Beast Industries
Zoe Ruderman
Chief Content Officer
Adweek
1:15-2:00 PM
Tearing up the T-Shape: Marketing Leadership for the Agentic Age
Most CMOs expect AI to transform marketing. Almost none think they need to change. That gap will end careers. The T-shaped marketer is dead. Join us to discover the A-shaped CMO framework built to lead, not just survive, the agentic era.
Featured Guests
Sanjna Parulekar
SVP of Product Marketing
Salesforce
Jenni Baker
Senior Editor
The Drum
Stephanie Sadowski
Senior Managing Director, Global Salesforce Business Group Lead
Accenture
3:00-3:45 PM
The New CMO Mandate: More Accountability, Less Control
In Partnership with Slalom
You’re now accountable for enterprise growth while your tools, structure, and customer journey are being rebuilt at hyperspeed. The board wants outcomes. This is a peer conversation about leading through transformation in real time.
Featured Guests
Ruth Umoh
Editor, Moderator
Fortune
Ryan Gavin
Chief Marketing Officer
Slack
Sangeeta Prasad
Chief Marketing Officer
Slalom
Kim Storin
Chief Marketing Officer
Zoom
Jennie Platt
Chief Marketing Officer
TD Bank U.S.
Thursday, June 25
10:30 AM-12:00 PM
ROI or It Didn’t Happen
In Partnership with Demandbase
AI is rewriting marketing, but is your data ready? We’re skipping the polish to tackle what’s really blocking AI adoption: shaky data, budget pressure, and hype overload. Straight talk and live debate from peers fighting through it. Strap in.
Featured Guests
Ruth Umoh
Editor, Moderator
Fortune
Sandeep Seth
President, International & Chief Growth Officer
Tapestry Inc.
Al Torres
Senior Vice President, Advertising Platform
Demandbase
Sanjna Parulekar
SVP, Product Marketing
Salesforce
Thank you. We’re proud to be in such good company.
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Bd de la Croisette, 06400 Cannes, France