An Invitation-Only Event for Senior Data Leaders

Join hundreds of data trailblazers, market influencers and leaders as we come together transform the way you connect with your customers.

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Tuesday, May 16
11:00 a.m.–6:00 p.m. Data Matters Golf Tournament @ TPC 
11:00 a.m.–6:00 p.m. ‘Salesforce Splash’ Pool Party
7:00 p.m.–10:00 p.m. Welcome Reception

Wednesday, May 17
9:00 a.m.–10:05 a.m. Opening Keynote: DMP Vision featuring Krux co-founder Tom Chavez
10:05 a.m.–10:30 a.m. Customer Story: Georgia Pacific
10:30 a.m.–10:45 a.m. Break
10:45 a.m.–11:10 a.m. Customer Story: Pandora
11:10 a.m.–11:20 a.m. Power to the Partnership: Featuring Meredith
11:20 .m.–11:50 a.m. Programmatic TV Fireside with Turner’s Larry Allen and Vice’s Andrew Smith
11:50 p.m.–1:00 p.m. Lunch
1:00 p.m.–1:50 p.m. Product Keynote with VP Product, Raji Bedi
1:50 p.m.–2:10 p.m. Partner Spotlight: Infinitive
2:10 p.m.–2:40 p.m. Agency Panel
2:40 p.m.–3:20 p.m. Data Science & Einstein with VP Product, Leslie Fine featuring IBM’s Watson
3:40 p.m.–3:35 p.m. Break
3:35 p.m.–4:15 p.m. Diversity Fireside
4:15 p.m.–5:05 p.m. Special Guest Presenter: Bonin Bough
5:05 p.m.–5:10 p.m. Closing Remarks
9:00 p.m.–Party at Omnia

Thursday, May 18
9:00 a.m.–10:00 a.m. Analyst View Gartner: Marty Kihn
10:05 a.m.–10:25 a.m. Customer Story: Sony
10:25 a.m.–10:45 a.m. Customer Story: Heineken
11:00 a.m.–11:20 a.m. Partner Spotlight: Merkle
11:20 a.m.–12:00 p.m. Link: The Power of Second Party Data
12:00 p.m.–1:10 p.m. Lunch
1:10 p.m.–1:10 p.m. McDonald’s Fireside Chat with Annalect
1:30 p.m.–2:30 p.m. CPG Panel (featuring Anheuser-Busch InBev, Campbell’s Soup, Kelloggs)
2:30 p.m.–3:30 p.m. VIP Speakers
3:45 p.m.–7:00 p.m. Free Time
7:10 p.m.– Closing Party at Intrigue

Keynote speaker

Parker Harris

Parker Harris

Parker Harris oversees product strategy for Salesforce, from design to development to service delivery.

Parker founded Salesforce along with Marc Benioff, Dave Moellenhoff, and Frank Dominguez in the spring of 1999. Prior to founding Salesforce, Parker developed cloud computing expertise at Left Coast Software, a company he co-founded in 1996, and sales force automation expertise at Metropolis Software, an early pioneer in field sales force automation subsequently acquired by Clarify.

Parker developed a love of math, science and computer programming at an early age, but also developed the other side of his brain with a fluency in French and a degree in English Literature from Middlebury College.

Colin Powell

Colin Powell
General, Former U.S. Secretary of State, Former Chairman, Joint Chiefs of Staff

General Colin Powell is a retired four star general and served for 35 years in the United States Army. He has served as U.S. National Security Advisor, Commander of the U.S. Army Forces Command, Chairman of the Joint Chiefs of Staff, and he was the 65th Secretary of State of the United States. He is the recipient of numerous U.S. military awards as well as two Presidential Medals of Freedom. General Powell is a strategic limited partner at Kleiner Perkins Caufield & Byers, and is a member of the Board of Directors of the Council on Foreign Relations. General Powell is the Chair of the Board of Visitors of the Colin Powell School for Civic and Global Leadership at his alma mater, the City College of New York. The Powell School was inaugurated May of 2013 and stands alongside CCNY’s other premiere named schools. He is the Founder and Chairman Emeritus of the America’s Promise Alliance, dedicated to forging a strong and effective partnership alliance committed to seeing that children have the fundamental resources they need to succeed.

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