Get ready for an intensive, inspirational, and hands-on skill-building and networking summit. Learn from industry experts, established Trailblazers, and the Salesforce team as you take your community leadership to a whole new level. 

Thursday, September 12


8:00 a.m.–9:00 a.m.

Registration & Networking Breakfast

9:00 a.m.–9:40 a.m.

Opening Remarks & Executive Panel: Business as a Platform for Change -  Streaming Live

Corporate executives today must ask themselves what is most important for their organizations. At Salesforce we believe, under our core value of trust, that business can be a true platform to change the world. Marc Benioff, our Chairman and Co-CEO, believes, “As business leaders, we are in positions of influence, and are accountable for the wellbeing of an extended community of employees, customers, and partners, as well as our fellow beings on this planet we inhabit.” In this thought-provoking panel, hear from fellow trailblazing executives on their perspectives on empowering the workforce to do well while doing good.

Tony Prophet, Chief Equality Officer, Salesforce
Adam Geneave, Chief Customer Happiness Officer, AirAsia
Tracy Eiler, Chief Marketing Officer, InsideView

9:40 a.m.–10:00 a.m.

Get Excited for Dreamforce: A firsthand look with the Dreamforce Chair

Since 2003, Dreamforce has grown to be much more than a technology conference — it’s no exaggeration to say it’s an experience like no other. From inspiring keynotes to celebrating your success to discovering the future of technology to actually changing the world, Dreamforce is four days that will change how you think about business. Join Brigitte Donner, Dreamforce Conference Chair, as she takes you behind the scenes and gives you a sneak peek of what is sure to be the best Dreamforce yet.

Speaker: Brigitte Donner, VP, Dreamforce Conference Chair and Events Marketing

10:15 a.m.–11:45 a.m. & 12:45 p.m.–2:15 p.m. (There are two alternating sessions for attendees.)

Leadership Presence: The Secret to Connecting with Any Audience with Stand & Deliver

Real leadership depends on more than information. In a world that’s increasingly overloaded with data, those who can convey meaning can distinguish themselves. Too often, though, smart leaders with good ideas fail to get their ideas across in ways that inspire action

In this interactive session, Stand & Deliver will share a methodology for elevating your influence and impact in any situation. You’ll come away with tools you can put into practice immediately.

Stand & Deliver is a global leadership-communication consulting and training firm. It has translated insights and techniques from the arts into the highest levels of organizational leadership. It has helped CEOs, senior executives, national politicians, and thought leaders integrate information with emotion to create lasting, powerful impressions and long-term trust with the people around them.

Speaker: Rob Baedeker, VP, Stand & Deliver

10:15 a.m.–11:45 a.m. & 12:45 p.m.–2:15 p.m. (There are two alternating sessions for attendees.)

All About Dreamforce: By Product

Learn all about our plans for Dreamforce and how you can get involved with various product teams. We’ll share our session strategies, including tips on how to put your best foot forward as a potential presenter. Get an idea of what you can expect, and share in a brainstorming activity to help us tailor plans to what customers really want.

Salesforce Platform | Sales Cloud | Service Cloud | Marketing Cloud | Community Cloud | Commerce Cloud | Salesforce for Small Business | Einstein Analytics

12:00 p.m.–12:45 p.m.

Networking Lunch

2:30 p.m.–3:00 p.m.

How to Host an Awesome Workshop -  Streaming Live

Hear top tips to organize, drive attendance, and deliver an engaging workshop. Hear from two Trailblazers who deliver workshops and promote success factors that make all the difference in communities and in helping people obtain career-path jobs.

Speaker: Scott Luikart, Salesforce MVP, Golden Hoodie Dreamforce 2017, Creator of #MGPdoesTrailhead, and Sr. Salesforce Admin
Allie Lawler, Salesforce Lightning Champion and Business Systems Analyst, SPS Commerce

3:00 p.m.–3:45 p.m.

Take Your Thought Leadership to the Next Level -  Streaming Live

Learn from social media guru, Salesforce MVP, and all-round Trailblazer Daniel Peter as he discusses the keys to building your social presence and making it count. Hear from Salesforce social media and blog owners as they walk through blog best practices and tips and tricks of the trade. Walk away with new insight, tools, and resources on how to take your thought leadership to the next level via social media and blogging.

Daniel Peter, Salesforce Practice Lead, Robots and Pencils
David Liu, Salesforce Technical Architect, Google
Stephanie Lottridge, Content Manager, Salesforce Blog

4:00 p.m.–4:45 p.m.

Get Engaged in the Trailblazer Community - Streaming Live

The Trailblazer Community helps everyone thrive in the Salesforce economy. We welcome all and love to succeed together. Let’s talk about how you can engage in the community to learn, connect, have fun, and give back with Trailblazers like you. Learn how to build an incredible network, find mentors and mentees, and build your personal brand while giving back by sharing your expertise.

David Liu, Salesforce Technical Architect, Google
Jodi Wagner, Solutions Engineer, LLC
Adam Olshansky, Salesforce Engineer, Google
Holly Firestone, Sr. Director, Trailblazer Community
Jessica Langston, Sr. Manager, Trailblazer Community

5:30 p.m.–8:30 p.m.

Trailblazer Tavern Celebration

Friday, September 13


8:00 a.m.–8:30 a.m.

Breakfast & Networking

8:30 a.m.–9:00 a.m.

Welcome to Day 2

Speaker: Bret Taylor, President & Chief Product Officer, Salesforce

9:15 a.m.–10:00 a.m.

Product Roadmap Whiteboard Sessions by Product Group

Trailblazers are invited to a hands-on discussion around the product roadmap. This is an informal whiteboarding session with a guided discussion for participants to talk about their user experience and to come together to innovate on ways we can improve our product offering. All sessions will run simultaneously - advanced sign up highly suggested.

Salesforce Platform | Sales Cloud | Service Cloud | Marketing Cloud | Community Cloud | Commerce Cloud | Einstein Analytics | Dreamforce Message Testing

10:15 a.m.–10:45 a.m.

Dreamforce Message Testing 

Speaker: Joslyn Faust: Director, Corporate Messaging

10:55 a.m.–11:15 a.m.

Give Back Event

Stuffing Back to School Backpacks for The Family House

11:15 a.m.-11:45 a.m.

Fireside Chat with Parker Harris

Hear from Salesforce Co-Founder & CTO, Parker Harris, as he takes questions from Summit attendees and discusses the past, present and future of Salesforce.