Frequently Asked Questions (FAQ)


As COVID-19 continues to spread around the world, we have a heightened awareness at Salesforce of our responsibility to our employees, customers, and partners. Our Global Crisis and Regional Incident Management teams are monitoring the situation around the clock using available information from the World Health Organization, Centers for Disease Control, and local authorities. As part of our response, the Salesforce event schedule is under constant review.

As of today (March 13, 2020) the below changes have been made to our event calendar. Otherwise, all other events and sponsorship offerings are planned to continue as normal.

London Event - postponed, new date to be confirmed
World Tour Boston - reimagined as a virtual experience. Details and new digital sponsorship offerings coming soon
World Tour Toronto - postponed, new date to be confirmed
Connections - reimagined as a virtual event. Details and new digital sponsorship offerings coming soon

Pioneer and Innovator opportunities are available by approval only and inventory is limited so if interested submit your request from a contact form on this website.
It means these sponsors will have the opportunity to secure their place at other Strategic Events at and beyond Dreamforce 2020 before they open to the general public.

Contract Process

We need a signed Order Form and Master Sponsorship Agreement (see here) per the dates and times below.
We will not accept the date or time of an Order Form submission if a completed Master Sponsorship Agreement isn’t on file.
We will accept completed paperwork starting on Wednesday, February 19th at 9 a.m. PST for Salesforce Connections, Salesforce World Tours, London Event, TrailheaDX, Q1 AMER Basecamps, as well as Groundbreaker, Navigator, Explorer, Lodge, and Trailhead Area at Dreamforce sponsorships.

Booth Selection

For Dreamforce, your opportunity to select your booth is based on the day and time Salesforce receives your completed paperwork at which point you’re placed in ranking order for selection.
No document exists to track where you stand in the booth selection process.
Your extended sponsorship team will reach out to the logistics contact noted on your Order Form when it’s your turn to select.
Once your sponsorship is confirmed and the floor plan is ready you will be able to access these details via the interactive booth map in the Exhibitor Resource Center.
You will be placed at the bottom of the selection list for your new level at the time you provide signed paperwork for the upgrade.

Floor Plan

Financial Services, Healthcare & Life Sciences, Retail & Consumer Goods, Manufacturing and possibly others.
Sales, Service, Marketing, Commerce, Platform and possibly others.
We will release the floor plan no later than August.


Kiosks will no longer be available in Lodges as we’re excited to create a central destination for all attendees to visit sponsors in Moscone South.
Lodges will transform into integrated activations with custom sponsorships as appropriate.
We expect these spaces to remain a destination for hosting executive roundtables and sessions.


Dreamfest will take place at Oracle Park pending final confirmation.
Dreamfest is expected to be on Tuesday, November 10 with the date subject to artist availability.
Full Conference and Booth Staff badges within your sponsorship package will once again gain access to Dreamfest.
We have venues and some fun ideas too so if interested in exploring, please submit your interest via a contact form on this website.

Questions? We’ll put you on the right path.

Get in touch to learn more about the power of sharing your brand at a Salesforce event through sponsorship opportunities. We’re ready to help!