Sessions

Get a year’s worth of learning in a single day. Join us in Philadelphia for an action-packed day of power sessions for every role.

 
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8:00 a.m. - 9:00 a.m.

  • 8:15 a.m. - 8:35 a.m. Extend the Power of Salesforce with Community Cloud (1)
    Community Cloud extends your CRM and business processes to your customers, partners and employees, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly intelligent, productive and rewarding online experiences. Come join us to learn how Community Cloud helps companies transform the customer, partner and employee experience.
  • 8:15 a.m. - 8:35 a.m. Learn Why Field Service Lightning (FSL) Is Scheduling on Steroids!
    Join us to learn how you can optimize technician scheduling to the extreme. Where are the technicians based? What are their skill sets? Are they available? You'll see how FSL takes all this into account and suggests the right technician for the right job at the right time. We’ll visualize technicians and assignments on a map, and then go deeper into how you can create business rules in FSL that will set you up for success by incorporating cost objectives, service goals, and more.
  • 8:30 a.m. - 8:50 a.m. Shorten Your Sales Cycle with Salesforce CPQ
    Complex products, pricing, and deal structures leave most organizations drowning in spreadsheets and scrambling after the fact to fix errors. Join this session to learn about how Salesforce CPQ can solve these quoting challenges and more.
  • 8:45 a.m. - 9:05 a.m. Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.
  • 8:45 a.m. - 9:05 a.m. Go to the Next Level with Salesforce Lightning
    Salesforce Lightning is a completely reimagined Experience, Framework and Ecosystem that business users, admins, and developers love. It’s a more productive, modern way to work, and a platform to build apps faster and easier than ever. Join us for this session to learn about Lightning and how it’s providing epic productivity improvements for customers today.

9:00 a.m. - 10:00 a.m.

  • 9:00 a.m. - 9:20 a.m. Salesforce for B2B Marketing: 4 Tips for Getting Started with ABM
    Account-Based Marketing is a popular and much-hyped trend these days in B2B. Get the Salesforce perspective on what it is and why it’s more important than ever before to start putting ABM into practice within your organization today.
  • 9:15 a.m. - 9:35 a.m. Einstein: AI in the Salesforce Platform
    Artificial Intelligence (AI) is the next great technology disruption transforming how we live and work. Salesforce Einstein brings powerful AI technologies to every business user, right where they work. Join us to learn how you can be more predictive about your business and customers with Einstein.
  • 9:15 a.m. - 9:35 a.m. Grow Your Community With Intelligent Community Management
    Active community management is critical for creating a vibrant social community. Join us to learn best practices from Salesforce’s community experts and learn first hand how to use the Community Management Console to foster, moderate, and analyze community activity to meet your adoption and engagement goals.
  • 9:45 a.m. - 10:00 a.m. Keynote Opening
    For the past 18 years, we’ve been opening the door to the future for our customers, helping them deliver customer success in this rapidly evolving digital age. At this Keynote Opening, you’ll hear how our customers and partners are using the Intelligent Customer Success Platform to connect to their customers in a whole new way.

10:00 a.m. - 11:30 a.m.

  • 10:00 a.m. - 11:30 a.m. “Blaze Your Trail” with Maria Martinez
    In our Keynote “Blaze Your Trail” with Maria Martinez, President, Global Customer Success & Latin America at Salesforce, we will share how artificial intelligence and the latest tech trends are redefining the customer experience for companies of every size and across every industry. You’ll learn firsthand how companies are transforming their businesses with Salesforce to work smarter and innovate faster than ever before.

11:30 a.m. - 1:00 p.m.

  • 11:45 a.m. - 12:05 p.m. Extend the Power of Salesforce with Community Cloud (2)
    Community Cloud extends your CRM and business processes to your customers, partners and employees, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly intelligent, productive and rewarding online experiences. Come join us to learn how Community Cloud helps companies transform the customer, partner and employee experience.
  • 12:00 p.m. - 12:20 p.m. 10 Apps in 20 Minutes (1)
    Join us to learn about the must-have AppExchange apps for every part of your business. We'll share the 10 apps (paid and free) that will help you extend Salesforce and connect everything you are doing in one place.
  • 12:00 p.m. - 12:20 p.m. Increase Sales Productivity Insights with Premier
    Join us to learn how to boost sales productivity and Salesforce adoption by utilizing Training and Premier Service Benefits provided by Salesforce. The session will provide an overview of the Salesforce training suite, targeted 1:1 engagements run through the Accelerator program and features of the Premier service benefits.
  • 12:15 p.m. - 12:35 p.m. Get More Work Done Together with Quip
    Billions have been spent on productivity solutions but the tools that existed couldn't meet the needs of today’s employees. Introducing Quip - the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.
  • 12:30 p.m. - 12:50 p.m. Learn Why Field Service Lightning (FSL) Is Scheduling on Steroids!
    Join us to learn how you can optimize technician scheduling to the extreme. Where are the technicians based? What are their skill sets? Are they available? You'll see how FSL takes all this into account and suggests the right technician for the right job at the right time. We’ll visualize technicians and assignments on a map, and then go deeper into how you can create business rules in FSL that will set you up for success by incorporating cost objectives, service goals, and more.
  • 12:30 p.m. - 12:50 p.m. Shopping Trend Briefing: Mobile, Social and More
    Shoppers are increasingly mobile, choosing not only when and where they will shop, but also for how long. The rise of these 'micro-moments' has transformed the retail landscape, and underscores the requirement for retailers to accelerate the shopping experience. In this session, we’ll share the key elements of the new retail reality, pulling on the shopping activity of more than 500 million shoppers. In this session, we’ll take a look at the key digital commerce trends, including Mobile and Social, as well as the evolution of tried and true shopping utilities like Site Search.
  • 12:45 p.m. - 1:05 p.m. Use Your Email Program to Drive Cross-Channel Marketing
    As a marketer, you have built a high performing email program and you want to keep driving improvement. In this session, cutting edge marketers will share their stories and tactics for how you can improve the results of your email program by adding mobile and advertising. Raise your email performance, by leveraging mobile and advertising to grow your list, increase engagement and win-back unsubscribes, taking your email marketing to new heights.

1:00 p.m. - 2:00 p.m.

  • 1:00 p.m. - 1:20 p.m. Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.
  • 1:00 p.m. - 1:20 p.m. Sales Analytics: Turn Data into Sales Insights to Close More Deals
    In an accelerated sales cycle, every decision is magnified. That’s why analytics is an essential tool for making timely decisions that lead to faster, smarter sales. Sales Analytics provides ready-built path to insight from your Sales Cloud data so you get improved visibility into the pipeline, year over year analysis, customer history, and team performance.
  • 1:00 p.m. - 1:40 p.m. Salesforce for Service: Transform the Customer Experience with Smarter Service
    Once considered a cost center, customer service has become the key driver of Customer Experience and is looked upon to deliver more value to the business with fewer resources. In today’s digital world, your customers are more connected and mobile than ever before, and they expect a low-effort, personalized experience with every service conversation. Join us to hear how leading companies are disrupting their industries with Salesforce for Service by using intelligence to power every service conversation and transform the customer experience.
  • 1:15 p.m. - 1:35 p.m. To CPQ Or Not To CPQ: How Well You Know Your Products Is The Question
    In this session we'll discuss how to make the choice to use Salesforce CPQ or out of the box quoting. We'll do this by looking at a case study of how one company chose CPQ, and how product knowledge and process complexity weighed into the decision.
  • 1:30 p.m. - 1:50 p.m. Grow Your Community With Intelligent Community Management
    Active community management is critical for creating a vibrant social community. Join us to learn best practices from Salesforce’s community experts and learn first hand how to use the Community Management Console to foster, moderate, and analyze community activity to meet your adoption and engagement goals.
  • 1:30 p.m. - 1:50 p.m. How To Leverage Salesforce DMP To Drive Smarter Customer Journeys
    Join us to learn how high-performing marketers combine the Salesforce Data Management Platform (DMP) with the power of the Salesforce Marketing Cloud to power advertising, marketing and CRM campaigns that drive smarter customer journeys across digital channels. In this session, marketers will learn how Salesforce DMP enables you to leverage your Salesforce data across your digital campaigns to deepen your relationship with your customers and target prospects that closely resemble your most valuable customers.
  • 1:45 p.m. - 2:05 p.m. The Path to Innovation: Salesforce Lightning
    Over the past few years, we have been blazing trails to innovation through Salesforce Lightning. We’ve delivered 500+ incredible new features and many of them are only available on Lightning. Join us to learn how to take advantage of the future of Salesforce with Lightning, and how you can achieve epic productivity gains. We’ll even share with you a sneak peek of what's to come.

2:00 p.m. - 3:00 p.m.

  • 2:00 p.m. - 2:20 p.m. Increase Sales Productivity Insights with Premier
    Join us to learn how to boost sales productivity and Salesforce adoption by utilizing Training and Premier Service Benefits provided by Salesforce. The session will provide an overview of the Salesforce training suite, targeted 1:1 engagements run through the Accelerator program and features of the Premier service benefits.
  • 2:00 p.m. - 2:20 p.m. Salesforce App Cloud Overview
    Learn how you can build enterprise applications on the Salesforce App Cloud by leveraging all of the power in the Platform as a Service has to offer. This session will show you how can extend your existing data structure with a custom model and showcase the features that are instantly deployed by having that defined. It also outline how the App Cloud offers a variety of options from "low code" to "code" for creating solutions for your customers, employees and partners.
  • 2:00 p.m. - 2:40 p.m. Salesforce for Sales: Transform Your Sales From Lead to Cash
    In today’s competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Salesforce leaders and special guests to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.
  • 2:15 p.m. - 2:35 p.m. Using Social Studio and Service Cloud to Create Customer Advocates for Life
    Get the knowledge you need to build an effective Social Listening program that analyzes sentiment, engages your customers and supports your customer service organization today! Join us as we dig into how you can use Social Studio aligned with Service Cloud to create a program that will help you manage social customer care and create fans of your brand.
  • 2:30 p.m. - 2:50 p.m. Learn Why Field Service Lightning (FSL) Is Scheduling on Steroids!
    Join us to learn how you can optimize technician scheduling to the extreme. Where are the technicians based? What are their skill sets? Are they available? You'll see how FSL takes all this into account and suggests the right technician for the right job at the right time. We’ll visualize technicians and assignments on a map, and then go deeper into how you can create business rules in FSL that will set you up for success by incorporating cost objectives, service goals, and more.
  • 2:30 p.m. - 2:50 p.m. Why AI Will Save Retailers
    Retail heavyweights and marketplaces are conditioning shopping behavior. Meanwhile, with expanding product catalogs and shoppers that are more spontaneous and interrupted, retailers must rethink how they engage with shoppers across the journey. Analyzing shopping activity across more than 500 million shoppers, there are clearly gaps in the shopping experience, and connecting shopper with products has never been more critical. Join us as we explore the gaps and friction in shopping today, particularly in product findability, and how artificial intelligence is refacing the digital shopping experience.
  • 2:45 p.m. - 3:05 p.m. Get More Work Done Together with Quip
    Billions have been spent on productivity solutions but the tools that existed couldn’t meet the needs of today’s employees. Introducing Quip - the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.

3:00 p.m. - 4:00 p.m.

  • 3:00 p.m. - 3:20 p.m. Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.
  • 3:00 p.m. - 3:20 p.m. Service Analytics: Uncover CSAT Trends to Solve Customer Problems Faster
    Customer experience has overtaken price and product as the key brand differentiator, and it pays dividends for those that seize the opportunity. In fact, more than two-thirds of consumers say they’re willing to spend on average 14% more with a company that they believe delivers excellent service. Your service agents are your company's front line, interfacing directly with customers every day, responsible for creating an amazing experience for your customers. How do you ensure they are performing at the top of their game? Service Analytics is designed specifically for Service agents and their managers to ensure all of the most important customer insights are readily available. Join us to see firsthand how Service Analytics is helping Service teams prioritize cases, investigate issues, improve response times, and creating smarter managers, productive agents, and happier customers.
  • 3:00 p.m. - 3:40 p.m. Salesforce Platform: Build Smart Experiences People Love
    Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join us to hear how leading customers are using visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.
  • 3:15 p.m. - 3:35 p.m. The Proactive Admin: How to Handle a Large Org with a Small Team
    As admins, we’re juggling a hundred items at once. Join me to learn tips to be proactive and handle projects with limited bandwidth.
  • 3:30 p.m. - 3:50 p.m. Grow Your Community With Intelligent Community Management
    Active community management is critical for creating a vibrant social community. Join us to learn best practices from Salesforce’s community experts and learn first hand how to use the Community Management Console to foster, moderate, and analyze community activity to meet your adoption and engagement goals.
  • 3:30 p.m. - 3:50 p.m. The Power of Salesforce APIs
    Salesforce is based on an API first architecture and offers a wide and powerful family of possible integrations. This session will showcase the APIs that are available (REST, Streaming, Metadata, SOAP, and more), and illustrate some awesome solutions you can build with them to connect with your employees, customers and partners.
  • 3:45 p.m. - 4:05 p.m. 10 Apps in 20 Minutes (2)
    Join us to learn about the must-have AppExchange apps for every part of your business. We’ll share the 10 apps (paid and free) that will help you extend Salesforce and connect everything you are doing in one place.

4:00 p.m. - 5:00 p.m.

  • 4:00 p.m. - 4:20 p.m. Deliver Connected Service from the Phone to the Field on a Single Platform
    Customer service is evolving as customers and products are increasingly connected. This evolution has led to an increasing need for a complete service solution, including Field Service. Join us to learn how you can now unite customers, connected devices, agents, dispatchers, and employees in the field with one powerful service platform to deliver a seamless customer experience from phone to field. See how organizations of all sizes and across all industries can use Field Service Lightning to intelligently schedule and dispatch work, manage jobs in real-time on any device, and deliver a connected customer experience in the age of the customer.
  • 4:00 p.m. - 4:20 p.m. Increase Sales Productivity Insights with Premier
    Join us to learn how to boost sales productivity and Salesforce adoption by utilizing Training and Premier Service Benefits provided by Salesforce. The session will provide an overview of the Salesforce training suite, targeted 1:1 engagements run through the Accelerator program and features of the Premier service benefits.
  • 4:00 p.m. - 4:40 p.m. Salesforce for Marketing: The Smartest CRM for 1-to-1 Customer Journeys
    Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join us to discover an evolution in marketing that puts the customer at the center of every experience with your brand -- from awareness and acquisition, to retention. Hear how the world's most innovative companies are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.
  • 4:15 p.m. - 4:35 p.m. Getting Started with Sales Cloud Einstein
    With Einstein, Sales Cloud uses AI to maximize sales with intelligence from lead to cash, helping teams better prioritize their leads and manage their opportunities. How can admins help prepare their orgs for optimal Einstein deployment? What are the steps required to get Einstein up and running? And how can some of the sales workflows be automated? Join this session to learn best practices about Sales Cloud Einstein implementations.

5:00 p.m. - 6:00 p.m.

  • 5:15 p.m. - 5:45 p.m. AppExchange Demo Jam
    You’re invited to an epic, action-packed Demo Jam where Salesforce partners will have only three minutes to showcase the best of their AppExchange app with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match.

 

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