Digital Grand Slam: How Rawlings Creates a Connected Customer Journey with Marketing, Commerce, and Data Cloud

Featured Speakers:

Dylan Kavanagh, VP, Omnichannel, Rawlings Sporting Goods Co., Inc.
Matthew Schultz, Product Marketing Director, Salesforce
Miryam Meir, Product Marketing Director, Salesforce

Marketing and commerce leaders are in a new era of digital. It is an era where the customer journey is vital, and with all of the data collected, customers expect more. In fact, 80% of customers expect better experiences*.

Join us to learn how Rawlings Sporting Goods, a leading American sports equipment manufacturer specializing in baseball and softball clothing and equipment, is unifying online and in-store customer data on Salesforce. Once unified, Rawlings can activate this data to deepen customer relationships with personalization and fuel revenue growth.

In this webinar, you will discover:

• How Rawlings unites Marketing and Commerce data across multiple brands with Data Cloud to deliver personalized experiences
• Strategies to stand out from the competition by creating unique customer touchpoints
• How to put the customer at the center of your digital strategy to drive more revenue

*State of the Connected Customer, Salesforce, 2023