Align Sales and Marketing with Sales Cloud + Pardot in Lightning
Stacey Cogswell, Salesforce and Pardot Implementation Director, JPW Consulting
Kyra Johanson, Product Marketing Manager, Salesforce
Ryane Bohm, SeniorProduct Marketing Manager, Salesforce
It's a well-known fact that when sales and marketing teams are aligned, they are able to act as a cohesive unit and work in lock-step. But for many B2B sales and marketing teams, there are still challenges with working in silos across disconnected platforms. With Sales Cloud and the Pardot in Lightning experience, marketing and sales teams now have a single source of truth, making it possible to drive performance and determine impact on the bottom line as one unified team.
Join us as we demonstrate how Sales Cloud and Pardot in Lightning can help streamline your internal process and enable marketers to more efficiently align sales and marketing in a single platform experience.
Learn how you can:
- Simplify user management across Salesforce with a single login
- Work within a consistent and seamless user interface
- Create a 360° view of all marketing activities across your org