Measuring AI’s Business Impact: What to Track and How to Prove Value Abstract

AI is no longer just experimental — it’s reshaping how companies work and compete. But proving its business value can be challenging.

Join Mollie Bodensteiner, SVP of Operations at Engine (2025 Customer Success Awards winner), and Jennifer Cramer, SVP of Forward Deployed Engineering at Salesforce. They’ll share practical frameworks leading organizations use to set clear goals, track ROI, and keep AI initiatives safe and sustainable as they scale.

In this session, you’ll learn:

• How to define success and set measurable goals for AI initiatives
• Ways to measure impact and track the right signals of business value
• Strategies for managing risk and scaling AI safely and responsibly

You’ll leave with actionable ways to prove AI’s value and confidently guide future investments.