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From Manual Work to Meaningful Relationships: Reinventing B2B Sales in Financial Services

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Most relationship managers spend their days buried in data, reports, and follow-ups, leaving little time to advise clients or identify new growth opportunities.

Join Salesforce experts to learn how to transform relationship management. Discover how easy it is to transform disconnected data into streamlined processes, and then expose those workflows to industry-specific AI agents. We will demonstrate how to build this foundation specifically to solve the real-world challenges that slow your Relationship Managers down.

Learn how to:

  • Build and deploy processes that allow AI agents to handle manual prep, research, and follow-ups.
  • Transform complex data into actionable insights that map relationship networks to uncover risks and opportunities.
  • Give teams the intelligent tools they need to act as trusted advisors, not data entry clerks.

Register today and get started with helping your most valuable people spend less time managing systems and more time deepening relationships, strengthening trust, and driving growth.

Featured Speakers

Greg Blasuey Speaker Headshot
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Greg Blasuey

Senior Director Product Solution Strategy
Salesforce
Kelley Azam Speaker Headshot
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Kelley Azam

Product Marketing Manager
Salesforce
Matt Wexler Speaker Headshot
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Matt Wexler

Distinguished Solution Engineer
Salesforce

Products Featured

Financial Services Cloud
Financial Services Cloud for Sales