Featured Speakers:
Matthew Schultz, Product Marketing Sr. Director, Salesforce
Natalie Mathes, Product Marketing Director, Salesforce
The holiday season is a high-stakes sprint for retailers — with U.S. digital ad spend projected to top $55 billion, every campaign must deliver. And yet, nearly half of media budgets still go to waste on underperforming tactics.
We know you’re well underway with your retail marketing strategy for the season. However, there’s still time to leverage the power of agents this holiday season. Join us for an insights-packed session on how agentic AI is transforming retail marketing by launching smarter campaigns, personalizing at scale, and optimizing media in real time — all without overwhelming your teams.
In this webinar, we’ll review four real-world use cases where AI agents are already making an impact across marketing, web, service, and media to include:
- Campaign Generation + Personalization:Accelerate time-to-launch and drive relevance at scale with AI-crafted messages and dynamic segments.
- Web Personalization + Agentic Bots:Deliver real-time, individualized shopping experiences — and convert more with embedded AI guidance.
- Agentic Service Support:Handle holiday support surges with AI agents that resolve queries instantly, reducing strain on your team.
- Agentic Media Optimization:Automatically monitor, adjust, and reallocate media spend in real time — ensuring every dollar performs.