The Fundraising Blueprint: Uncovering Revenue in Your Nonprofit Data

In 2026, the "Great Wealth Transfer" has fundamentally changed donor expectations. Major supporters no longer want to be "stewarded"—they want to be partners.

Modern fundraising intelligence is moving beyond "who can give" to "who is ready to join the mission." Join Thomas Turner (VP of Revenue Operations, charity: water) and Salesforce experts to learn how to harness data in real-time to power a new major gifts strategy.

What You’ll Learn:

• Uncover Hidden Revenue: Move past outdated wealth markers to identify the "Hidden Gems" and "Lookalikes" already sitting in your CRM.
• Fund the Infrastructure: Master the "Product to Platform" conversation—learn how to pitch data and overhead as a high-impact major gift opportunity.
• Scale the Human Touch: See how Agentforce and personalized founder videos allow you to engage 20x more prospects without losing the soul of your mission.