Professional speaker gesturing during a presentation in a crowded venue, dressed in a suit, framed by playful Salesforce 3D icons including a heart, slack and a blue character with sunglasses.

Build. Transform. Lead as an Agentic Enterprise.

Wednesday, June 3, 2026
1:30 p.m.–5:00 p.m. CT
Omni Dallas Hotel

This is where breakthrough AI meets business impact. Explore expert-led learning to see how Agentforce, Slack, Customer 360, and Data 360 automate complex workflows, activate unified data, and drive measurable results.

One afternoon to turn AI strategy into action, across every part of your business.

A smiling woman with long dark hair wearing a grey sweater speaking at a conference, delivering an engaging presentation at a corporate event.

Real use cases. Measurable impact.

Learn how brands like reMarkable, Equinox, and Williams-Sonoma, Inc. are automating support, elevating customer experiences, and seeing agent-first impact with Agentforce.

Two professionals, a woman wearing a blue lanyard and a man in a grey blazer, look intently at a laptop screen during a collaborative workshop or conference.

Get hands-on. Build what’s next.

Experience autonomous agents and learn to build your own. Get hands-on with Slackbot and Agentforce to see how agents drive smarter decisions in real-time.

The brightest minds, solving challenges together.

Connect with peers tackling similar challenges. Exchange insights, compare approaches, and learn what’s working at scale. Leave with strategies you can implement now.

It’s more than an agenda. It’s your roadmap to results.

1:30 p.m. CT

Registration Open

Grab your badge and connect with peers.

1:30 p.m.–2:30 p.m. CT

Mini Expo Open

Check out demos and get hands-on learning.

2:30 p.m.–3:30 p.m. CT

Main Keynote

Hear product announcements, inspiring customer stories, and insights for your industry.

3:30 p.m.–4:00 p.m. CT

Afternoon Session

Continue the learning with an expert-led session.

4:00 p.m.–5:00 p.m. CT

Networking with Refreshments

Connect with your industry peers at the end of the day, and enjoy free snacks and drinks.

New to Salesforce? Start here.

This event is for you. Connect with experts, dive into hands-on demos, and explore sessions that break down the platform, its capabilities, and where you can start. See the latest AI innovations in action and get the basics on how Salesforce products can help you modernize operations, unlock productivity, and deliver brilliant customer experiences.

Proven value. Measurable impact.

But don’t take our word for it – here’s what customers gain, and why it matters.

95 %

discovered solutions that helped them drive customer growth.

94 %

found strategies that made their work faster and more efficient.

90 %

learned something new that helped tackle real business challenges.

91 %

uncovered solutions that helped them or their business.