Sessions

Get a year’s worth of learning in a single day. Join us in Chicago for an action-packed day of power sessions for every role.

 
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8:45 a.m. - 9:25 a.m.

  • AppExchange for Everyone: Everything You Need to Know About AppExchange & Apps
    10 years and 4 million installs later, AppExchange is the world's leading business app marketplace with everything you need to extend Salesforce to every department and industry. Whether you have been using AppExchange for 10 years or haven't installed your first app, you won't want to miss this session. We'll unveil the newest AppExchange features, including improvements to make it even easier to find and install apps. You'll also hear from top AppExchange customers to learn which apps are making a huge difference and discover insider tips on how to get the most out of these go-to apps . Over 80% of Salesforce customers are using AppExchange apps and you should too.
  • Lightning Strikes the Customer Success Platform
    Lightning is taking the world's #1 customer success platform by storm, and you don't want to miss this view into what the future holds! Lightning helps customer companies work faster and smarter in everything they do. Come learn from Salesforce product leaders as they highlight the best new features that are only available in Lightning. We'll even offer you a sneak peek of new innovation to come. You'll leave armed with new ideas on how to transform your business with Lightning.
  • State of Marketing: Insights on Top Marketing Trends for 2017 and Beyond
    To blaze trails in the Age of the Customer, marketers need to know what's top-of-mind for their peers, and understand what practices set top teams apart from the rest. Join this session to arm yourself with an exclusive sneak preview of results from the fourth annual "State of Marketing" research study, based on a global survey of 3,500 marketing leaders. You'll learn about key trends that are changing the face of marketing, such as the evolution of customer journey strategies, the growth and influence of various channels, how teams are leveraging emerging technologies like artificial intelligence, and more.

12:00 p.m. - 12:40 p.m.

  • 6 Ways to Use Salesforce for Account-Based Marketing Today
    Account-Based Marketing is a popular and much-hyped trend these days in B2B. Most practitioners and thought leaders in the space would agree that CRM plays a critical role in any Account-Based approach. But did you know that there are some simple customizations and features you could be using right now to power ABM strategy, campaign execution, and measurement? Join our product team for some ready-to-use tips and demos that you can take back to your team to see immediate results.
  • Your Playbook for Growth
    Are growing pains getting in the way of your success? Want to learn how you can grow your business even faster without the headaches? Join us to learn how you can find more leads, win more deals, keep customers happier, and give your small business the competitive advantage with Salesforce.

1:00 p.m. - 1:40 p.m.

  • Digital Natives and the Future of Business, by Cloud Services
    Millennials will represent the largest demographic group in history, soon comprising almost 75% of the workforce. Born during the most rapid and disruptive digital transformation in history, no aspect of their modern lives is untouched by technology. Their expectations from any interaction with your company will be unlike any other generation. Join our panel of digital natives, experience design, marketing strategy, and business transformation experts as we explore how attitudes formed in the new, digital culture will impact the future landscape of business.
  • Monetize Your Investment in the Internet of Things
    In the age of the customer, service calls don't just need to be connected, they need to be proactive. Stop by to learn more about how companies are leveraging IoT Cloud and Service Cloud to develop proactive customer service models to provide end-to-end coverage for customers.
  • Salesforce for Marketing: The Smartest CRM for 1-to-1 Customer Journeys
    Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join us to discover an evolution in marketing that puts the customer at the center of every experience with your brand — from awareness and acquisition, to retention. Hear how the world's most innovative companies are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.

2:00 p.m. - 2:40 p.m.

  • Best Practices in Financial Services Marketing
    In this session, financial marketers will see a live demonstration of how to connect with customers in a whole new way with Salesforce for Marketing. You will learn how to personalize customer relationships at scale and how to provide that level of personalization fast and cost effectively. This session will highlight industry best practices across the entire customer lifecycle in Retail and Commercial Banking, Capital Markets, Insurance and Wealth Management.
  • Einstein Analytics: The Best Analytics for Salesforce Users
    Join us to learn how Einstein Analytics can help your company unlock sales and service insights and find answers right from your CRM. See the product in action, hear key customer use cases, and learn how you can make smarter decisions with AI-driven Einstein Discovery.
  • The Future of Healthcare: A Unified Patient Platform
    Rapid changes in healthcare regulations and patient expectations compel organizations to rethink how they use technology to transform their services. Hear Salesforce's Chief Medical Officer, Joshua Newman MD MSHS, and customers from leading healthcare and life sciences organizations share inspiring stories on how they drive efficiencies, manage patient and member journeys, and connect the entire healthcare ecosystem on the Salesforce platform.
  • Salesforce for Developers
    The cloud has ushered in a new era where instead of focusing on downloads and form completes, we must now obsess around building engaging experiences that drive engagement with millions of users resulting in billions of interactions across every device. Join the Salesforce for Developers breakout to learn how to build modern engaging applications that people love by building apps faster, smarter and together with your team.
  • Salesforce for Service: Transform the Customer Experience with Smarter Service
    Once considered a cost center, customer service has become the key driver of Customer Experience and is looked upon to deliver more value to the business with fewer resources. In today's digital world, your customers are more connected and mobile than ever before, and they expect a low-effort, personalized experience with every service conversation. Join us to hear how leading companies are disrupting their industries with Salesforce for Service by using intelligence to power every service conversation and transform the customer experience.

3:00 p.m. - 3:40 p.m.

  • Einstein: AI in the Salesforce Platform
    Artificial Intelligence (AI) is the next great technology disruption transforming how we live and work. Salesforce Einstein is the first comprehensive AI platform for CRM, making the world's #1 CRM the world's smartest CRM. Join some of Salesforce's most innovative customers to see how they're getting smarter and more predictive about their customers with Einstein.
  • How to Drive More Leads & Sales with Digital Advertising Powered by Salesforce
    Whether you are a B2B or B2C brand advertising across Google, Facebook and the Web you are probably facing declining ROI and reach with your ad investment, along with the difficult challenge of effectively reaching people across their devices. Today we will show you how forward thinking brand marketers are using their own customer data to acquire new customers at scale while also increasing the value of their existing base.
  • Salesforce for IT: Build Smart Experiences People Love
    Technology is transforming how we work and live today. The Cloud, Apps, Mobile and AI have revolutionized the way we connect with the world, and your customers and employees now expect a smart and connected experience. But many IT teams are challenged with a lack of developers to build new solutions and are held back by legacy systems and infrastructure. How will you stay ahead? Join us to hear how leading customers are using visual development tools, open development frameworks and machine learning to empower users, admins and developers to work smarter together and transform how IT operates.

4:00 p.m. - 4:40 p.m.

  • Build Connected Experiences with Community Cloud
    Community Cloud connects your customers, partners and employees with the people and information they need, whenever and wherever they need it. By combining engaging design with simple, intuitive access to business systems, companies can create incredibly productive and rewarding online experiences. Come join us to learn how Community Cloud helps companies transform the customer, partner and employee experience.
  • Innovate Faster with Salesforce Heroku and AWS
    The Salesforce and AWS strategic alliance is triggering the next revolution in building engaging customer experiences. Behind every great experience is an App and the power of Salesforce platform lets you build apps fast. Adding to that experience is the AWS platform that extends the ability to rapidly deliver apps by offering developers a collection of purpose built and ready to consume set of services. With Salesforce Heroku built on AWS, developers can focus on building business apps such as mobile, web and AI, instead of spending cycles on the undifferentiated heavy lifting. In this session, you will learn how Salesforce Heroku and AWS accelerate developer productivity and lower operational complexity to deliver solutions around Salesforce Data Integration, Media Delivery, Web Security, Big Data Analytics and Warehousing.
  • Make a Revenue Impact with One to One Dynamic Email
    Learn how the Salesforce email marketing team leverages Marketing Cloud, Sales Cloud and Analytics Cloud all together to deliver actual pipe for sales. This session will cover how to manage complex content data extensions, strategies to deploy dynamic content, and best practices for creating dynamic email templates.
  • Salesforce for Admins
    Every day is an adventure when you're a Salesforce Administrator. You spend your days in the cloud and on the ground in a quest to become more efficient and more effective. You're passionate about productivity and using innovative technology to create positive and lasting impact for your customers, your company and the community. Join us and fellow Trailblazers as we discover new ways to use technology to go faster, get smarter and go further.
  • Salesforce for Sales: Transform Sales from Lead to Cash
    In today's competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Salesforce leaders and special guests to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.

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Theater Sessions

8:15 a.m. - 8:35 a.m.

  • AppExchange Partner Program: Driving an Ecosystem of Innovation
    Recent research from IDC finds that the Salesforce ecosystem will contribute $389B positive GDP worldwide by 2020. For developers, entrepreneurs and ISVs, that's a huge opportunity to deliver the next generation of apps and solutions built on the Salesforce Platform. Learn about the new AppExchange Partner Program for ISVs, and how you can get started on the path to build, market, sell, and grow faster with Salesforce.

8:45 a.m. - 9:05 a.m.

  • The Growing Power of Inside Sales
    Inside sales is the fastest growing sales strategy out pacing field sales. Get best practices from practitioners on how they run their inside sales organization and tips on growing your business. See a demo of Salesforce for inside sales teams, intelligent selling built on the world's most complete CRM.

9:15 a.m. - 9:35 a.m.

  • Deliver Connected Service from the Phone to the Field on a Single Platform
    Customer service is evolving as customers and products are increasingly connected. This evolution has led to an increasing need for a complete service solution, including Field Service. Join us to learn how you can now unite customers, connected devices, agents, dispatchers, and employees in the field with one powerful service platform to deliver a seamless customer experience from phone to field. See how organizations of all sizes and across all industries can use Field Service Lightning to intelligently schedule and dispatch work, manage jobs in real-time on any device, and deliver a connected customer experience in the age of the customer.

12:00 p.m. - 12:20 p.m.

  • Get More Work Done Together with Quip (1)
    Billions have been spent on productivity solutions but the tools that existed couldn't meet the needs of today's employees. Introducing Quip - the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.

12:30 p.m. - 12:50 p.m.

  • How To Leverage Salesforce DMP To Drive Smarter Customer Journeys
    Join the us team to learn how high-performing marketers combine the Salesforce Data Management Platform (DMP) with the power of the Salesforce Marketing Cloud to power advertising, marketing and CRM campaigns that drive smarter customer journeys across digital channels. In this session, marketers will learn how Salesforce DMP enables you to leverage your Salesforce data across your digital campaigns to deepen your relationship with your customers and target prospects that closely resemble your most valuable customers.

1:00 p.m. - 1:20 p.m.

  • Lightning Roadmap Sneak Peek: The Future of Salesforce
    Lightning is striking across the customer success platform and all of our incredible innovation will only be delivered in Lightning. Join us to learn about how Lightning can transform your business and get a sneak peek of the innovation to come in future releases. You?ll hear from product experts and will leave ready to make the move to Lightning.

1:30 p.m. - 1:50 p.m.

  • Einstein Discovery: Make Smarter Decisions with AI-Driven Trends and Predictions
    Einstein Analytics is now smarter than ever! Come see how Einstein Discovery can uncover relevant patterns and provide actionable recommendations right in your CRM, helping you understand what's happening, why it's happening, and what do to about it.

2:30 p.m. - 2:50 p.m.

  • Get More Work Done Together with Quip (2)
    Billions have been spent on productivity solutions but the tools that existed couldn't meet the needs of today's employees. Introducing Quip — the next generation productivity suite that combines documents, spreadsheets, checklists, and chat with your live CRM data into one seamless experience. Come learn how Quip can empower your team to work simpler and faster.

3:00 p.m. - 3:20 p.m.

  • Extending the Power of Salesforce with Heroku
    IT decision makers are exploring platforms they can bet and build their business on. Often, they realize there is no single answer, instead, a continuum of platforms have emerged, and winners will be ones that are most inclusive and adaptive. Join us to learn how Heroku extends the Salesforce platform to offer continuum that enables everyone from low-code ninjas to programmatic developers by building on the power of an ecosystem.

3:30 p.m. - 3:50 p.m.

  • The Future of Sales Intelligence: Salesforce Inbox
    Inbox is one of the first Salesforce products powered by Einstein technology with sales intelligence built into email. Join this theater session to learn how sales reps can use this breakthrough technology to identify new opportunities, close deals with fewer clicks, and sell smarter than ever before.

4:30 p.m. - 5:10 p.m.

  • AppExchange Demo Jam
    You're invited to an epic, action-packed Demo Jam where six partners will have only three minutes to showcase the best of their AppExchange app with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated match.
  • Life at Salesforce
    Curious what it's like to work at the world's fastest growing enterprise software company? Then join us for a look inside Life at Salesforce. Members of our team will share their experiences of building market leading technologies and partnering for success with some of the most respected brands in the world. You'll have a chance to ask candid questions about our culture, receive honest answers and discover what an opportunity at Salesforce can do for your career. Let us know you're interested! salesforce.com/joinourteam

 

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Workshops

8:15 a.m. - 8:35 a.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

8:45 a.m. - 9:05 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

9:15 a.m. - 9:35 a.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

12:00 p.m. - 12:20 p.m.

  • Best Practices to Drive Salesforce Adoption in the Healthcare and Life Sciences
    In the Healthcare and Life Sciences industry, you have additional requirements like meeting regulatory compliance and protecting PHI data. Join us to learn best practices from other Healthcare and Life Sciences customers who have succeeded in driving adoption and delivering business benefits.

12:30 p.m. - 12:50 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

1:00 p.m. - 1:20 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

1:30 p.m. - 1:50 p.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

2:00 p.m. - 2:20 p.m.

  • Increase Sales Productivity Insights with Premier
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

2:30 p.m. - 2:50 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

3:00 p.m. - 3:20 p.m.

  • Five Tips to Get Ready for Lightning
    Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

3:30 p.m. - 3:50 p.m.

  • Creating Customer Journeys Across Marketing, Sales and Service Cloud
    Today's marketing is about more than just campaigns — it's every touchpoint with your customer. Join us to discover how to optimize the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

4:00 p.m. - 4:20 p.m.

  • Increase Sales Productivity Insights with Premier
    Join us to learn how to boost sales productivity through automation and analytics. Use Salesforce features like Wave Analytics and workflow to track and move deals swiftly through your pipeline.

4:30 p.m. - 4:50 p.m.

  • Are You Listening? Using Social Studio to Engage with Your Customers
    Join us to learn how to effectively coordinate your Social Media channels with the Social Studio in this hands-on workshop. See how you can connect with your customers by combining the power of Analyze, Publish, and Engage into one tool.

 

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