Get a year’s worth of learning in a single day. Join us in Dallas on November 28 for an action-packed day of power sessions for every role.

*Session schedule subject to change. Please check the Salesforce Event Mobile App the day of the event for the most current list of sessions and schedule.

 
Success in the 4th industrial revolution requires new skill sets, but technical skills like data science, AI, and automation are not enough. To design and implement new technological solutions effectively, individuals and organizations also need to develop strategic problem solving capabilities. The ability to work with incomplete information, facilitate strategic collaboration, and build dynamic plans requires capabilities that aren't well developed or discussed. Join us to dive deeper into the mentality needed to tackle these issues and reflect on your current capabilities.
New to the MuleSoft Anypoint Platform? Join this session to learn what Anypoint Platform is, what problems it solves, how it works and what the benefits are from using it.
All small businesses have one thing in common: they started with a dream. At Salesforce, we've watched thousands of small businesses start their entrepreneurial journeys and are constantly inspired by how they use Salesforce to help make those dreams a reality. Join us to hear how our customers get started with Salesforce Essentials, grow faster with the Salesforce Platform and win together at every stage of their journey. You'll leave with the tools and inspiration you need to put your small business into high gear with the world's #1 CRM platform.
At the center of every experience is a customer. Connecting with that customer across channels and touchpoints has never been more challenging. Every system and user requires a timely, relevant and consistent set of trusted of customer data to make the experience as satisfying as possible. Yet, Marketers, Service Agents and Commerce Professionals have unique needs for what it takes to deliver a unified customer experience. Come learn how Salesforce Customer 360 will deliver connected Salesforce apps, help build a 360-degree view of the customer and provide pre-built packages of experiences in Service, Marketing and Commerce.
Join Adam Blitzer, EVP & GM, Sales Cloud of Salesforce and special guests to celebrate Trailblazers like Unilever and Marriott, who are transforming themselves, delivering exceptional customer experiences, and making the world a better place in The Fourth Industrial Revolution.

Salesforce will showcase how the world's leading companies are taking advantage of new products and technologies like Salesforce Customer 360, Einstein Voice, Trailhead, and Lightning to dramatically change the way their employees across sales, service, marketing & IT innovate, skill up, and deliver integrated customer experiences. 
Ready to implement Pardot and launch your first campaign? Learn from experiences of other Pardot customers how you can set up Pardot and launch your first campaign in 30 days, using help from Pardot experts and an implementation partner.
Welcome to the Salesforce platform, Admin! Salesforce Admins are critical to any Salesforce implementation because they match business needs with technology solutions. Join this session to learn about what skills, best practices, and tools you can use to drive success at your company and grow your career as a Salesforce Admin.
We are living in a mobile-first age where mobile devices are used by consumers in many situations of their everyday life. For brands, mobile optimization is crucial. The best performing sites all have these common attributes: it's easy to find products, add them to the cart, and checkout. In this session, Commerce Cloud user experience experts will share UX best practices based on benchmarking data from 1,000+ sites. We'll review cart and checkout for mobile and desktop with mini cart considerations, shopping cart click rate statistics, alternate payments, guest checkout vs. registration, and best practices for shipping and billing.
Modern sales teams are facing new challenges and we have the solutions. Join us to learn how you can future proof your sales process with the latest technology - gain insights that will allow you to bridge the gap between Sales & Marketing, drive increased productivity, embrace AI and so much more.
Running key business processes on Salesforce like sales, service, marketing or commerce? Especially for customers using multiple Salesforce clouds in multiple business units, keeping your business running smoothly is a key objective of your IT team. In this session, you will learn 3 things you can start working on right away to speed up issue resolution, ensure stability in a complex environment with "always-on" requirements, and reduce roadblocks to innovation & growth.
We'll introduce CPQ, and it's features that drive efficiencies and accuracy throughout the quoting process. By automating cross-team collaboration, and providing automated approval processes, you eliminate pricing errors, configuration mistakes, and uncertainty, allowing Management to get back to their strategic initiatives instead of reviewing proposals. Once we show you how to configure CPQ to lock in your pricing rules and automate your workflows, we’ll launch a demonstration that shows CPQ in action as it streamlines and automates a complex sales process. Our demo features a fictional boat manufacturing company whose products include hundreds of options, often with exclusions, dependencies, or incompatible combinations that without CPQ result in inaccurate quotes even from experienced Sales reps. All sorts of complexities can arise during the configuration of a custom boat. With CPQ you configure the system so that all your business rules are in place, allowing your newest sales reps to quote like a 10-year veteran, without management having to watch every move. It’s easy, and safe for business, for salespeople to quote, and close, new business quickly and easily.
With myTrailhead, Salesforce is transforming the learning experience for our employees at every step of their career journey. Join us to learn tips, tricks and best practices for how you can create a culture of learning at your company with myTrailhead.
Wondering how you can pivot your marketing campaigns around the journey methodology? Looking for skills to connect your strategy to the Marketing Cloud technology? Join us and see how Salesforce develops a journey strategy, connecting goals, KPIs, data, and content to Journey Builder.
Your customers are more connected than ever before. The cost of poor CRM adoption isn't just about underutilized investments and missing your business goals: it's not being able to connect to your customers in a whole new way. So wherever you are in your Salesforce journey, ensuring that your implementation is set-up with Salesforce best practices is critical. It's not just about how you go live - it's what you turn on, when you do it, and why they matter. Join this session to hear key learnings and tales from the front lines. Listen to our top Salesforce Architects as they provide strategic and technical guidance on launching epic Salesforce implementations.
Join our expert as they give a quick guided tour of how to build custom enterprise applications with the Salesforce Platform. You'll see how to leverage the same tools used to power the world's best CRM to suit your custom solutions and customer needs.
Every organization is feeling the pressure to move fast with limited resources. Learn how business and IT leaders are coming together to revolutionize their app development process and supercharge productivity by building intelligent, mobile-first apps and processes with the Lightning Platform.
Trends like automation, integration, and digital channels have caused a profound shift in the way customers interact with companies. Nowhere is this more apparent than in customer service, which impacts every moment of the customer experience. To thrive and compete in the new age of service, every organization must empower both their customers and employees with the right tools and information to deliver outstanding customer experiences. Join us to see how you can use the World's #1 B2C and B2B Service Platform to capitalize on these trends and transform service.
AI solutions at Salesforce promise to make companies more productive by augmenting the decisions they make with relevant information. But in practice, how can you deliver algorithmic insights at scale for your business at the moment of action? Join this session to see some real-world examples of data and analytics intelligence in action and hear from our customers to find out how they optimize Sales, Service, Marketing and Operations with Einstein Analytics to drive growth through data and analytics.
Success in the digital era is about being integrated, agile, and customer-centric. Join us as to learn how Salesforce Success Cloud and Integration Cloud (MuleSoft) work together to reimagine how companies can connect the front and back office, and integrate their experiences, technology, data, and culture to deliver seamless and connected customer experiences.
Quip is changing the way sales teams work together. Join us to hear about Quip's newest integration features with Salesforce. Learn how your teams can access, manipulate and collaborate around Salesforce data directly in Quip. Come away with concrete tips and tricks for extending the power of Salesforce through Quip integrations and empower your employees to make decisions faster through a culture of action.
When you listen to your customers throughout the customer journey, you have the power to identify issues and streamline the end-to-end customer experience. Come see innovative retailer Yeti shine a light on why surveys are a key component of their growing business. They will tell us how they're sending surveys at key touchpoints in the customer journey, like when a support case is closed or a purchase is made, to measure customer satisfaction (CSAT). They'll also demonstrate how they're integrating their surveys with Salesforce to automate the process and take action on feedback. They'll walk us through their step-by-step survey rollout plan, including which service channels they're using next and how surveys will play a role in them. You will walk away with a blueprint for your own integrated feedback program.
Green technologies have grown faster than expected, meaning that oil & gas companies must reimagine their businesses faster than ever. Learn more about Salesforce for Oil & Gas, our perspective on the industry, and see a live demo of our O&G solutions.
What can you do to get your team on board? Join us to learn the Guiding Principles to Maximize CRM Adoption & very specific examples of how to put these principles into action.
Every connected customer experience starts with a deep understanding of the customer. But, getting that knowledge is challenging, especially in the ever expanding landscape of consumer engagement and technology. Come to this session to better understand the various approaches to achieve a customer 360 and what to avoid for getting a complete view of your customer. Learn about Salesforce and partner tools as well as implementation patterns to deliver a customer data management approach driven by integration that drives marketing, commerce, service, sales, and analytics.
Vetforce is on a mission to train 35000 military veterans and spouses in Salesforce skills. Come hear from Ann Weeby, Director, Workforce Innovation at Salesforce and Sheldon Simmons, Salesforce Consultant at Polsource. Sheldon is a Vetforce Success story and has an inspiring journey building his career through Trailhead and Vetforce. He now gives back as a board member at Merivis.org and as a volunteer for PepUpTech.
Every digital transformation starts and ends with the customer. Customers expect connected experiences across every channel and touchpoint, and integration is now a strategic part of every digital transformation. Join us to see how MuleSoft helps organizations dramatically accelerate their innovation.
By 2020, customer experience will overtake price and product as the key brand differentiator -- which is why the world's leading companies are racing to replace legacy portals, forums, and sites with Community Cloud. Come hear how Trailblazers like Lamborghini build amazing digital experiences. Fast. Our customers connect with 330 million of their customers and partners with Community Cloud. It's time to see just how fast digital transformation can be.
Lightning Experience means a 25% increase in productivity for all users, 50% faster app builds, faster 360 customer service and - according to Forrester - a 341% three-year ROI for Salesforce customers. But change in large organizations can be intimidating, even knowing the change will benefit your bottom line. Join us to learn how you can diagnose and overcome key challenges so you can build your Lightning rollout plan.
Learn how Keste can help you leverage the power of Salesforce CPQ along with the rich user interface of Salesforce Lightning Communities to deliver powerful and streamlined partner experiences to your channel partners, resellers and distributors to drive higher sales. In this 20-minute session, you will learn how you can drive channel sales automation by providing a self-service community to your partners to configure, price and quote for products using configuration you define within Salesforce CPQ.
Technology has driven customer expectations to an all-time high. Customers of both B2C and B2B companies expect personalized timely interactions on the channels of their choice before and after a sale. At the same time, the rapid evolution of technology has created valid privacy concerns, resulting in far reaching regulations such as the General Data Protection Regulation, better known as the GDPR. Join us for a presentation and panel discussion featuring Salesforce Product and Privacy Leaders and Salesforce Trailblazers discussing how companies can use technology to simultaneously meet and exceed customer expectations, and accelerate their readiness for new privacy regulations.
AI solutions at Salesforce promise to make companies more productive by augmenting the decisions they make with relevant information. But in practice, how can you deliver algorithmic insights at scale for your business at the moment of action? Join this session to see some real-world examples of data and analytics intelligence in action, ultimately leading to customer intelligence to drive business growth.
Learn how over a hundred thousand companies are accelerating their digital transformation and achieving a 341% ROI with Salesforce's next-generation CRM platform. This keynote will provide all the tools and resources needed to kickstart the journey to Lightning. You'll also hear how Trailblazers have built the case for Lightning, managed change at scale, and are delivering smarter and faster with the Lightning Platform.
An Admin's life is always evolving. With all the hats you wear, how can you be the rockstar your team needs you to be? Join us to hear of the incredible journey from of our MVP Admins as they share the tricks they leverages to maximize impact across their organization and stay on the forefront of Salesforce innovation.
With so many ways to consume knowledge, we know that one size does not fit all. In this session, our experts will share all the different ways to learn with Trailhead, and the benefits of each, to help drive adoption and enablement in your organization.
Einstein has grown to become a family of AI technologies at Salesforce that span the realms of data discovery, machine learning, and even deep learning. With so many products and features, how do you decide which Einstein solution is right for you? Join us for a broad overview of the available and upcoming Einstein capabilities and learn how you should apply each to different business problems.
To remain competitive, organizations of all sizes and across industries that have a mobile workforce need to deploy modern and innovative technologies that will attract the next generation of mobile workers. Those companies that do will find themselves best equipped to deliver on the demands of increasingly connected consumers whose service expectations rise with every interaction. Join us to learn about Field Service Lightning and how you can revolutionize the on-site service experience to empower the current and next generation of mobile workers, and your service organization, with a complete view of the customer on one connected platform.
A great customer experience is driven by modern, custom apps. And building modern apps requires a platform, tools and mind-set that enables Developers, IT and Business to work together. Learn how customers such as AlignTech deliver a custom experience using Heroku and Lightning.
Marketers are stretched thin. How do you make the most of your precious resources? Join us to learn how to use Content Builder to decrease time designing and developing emails, while also increasing the effectiveness of your marketing efforts. Improve marketing content curation, increase collaboration across teams, and learn data-driven strategies to personalize content.
Continuous Deployment is one of the five Goals of Operational Excellence required to transform your company into a Digital Enterprise. Realizing that goal on the Salesforce Platform seems more challenging than it does on other platforms. It’s just too easy to make changes in the various environments to get proper control. With the right tools and processes however, this goal is within the reach of any Salesforce customer. In this presentation, we will review the DevOps processes required to gain control of your release process (walk), learn how to reduce the time and effort it takes to release features all the way to production (run), and increase the frequency of successful deployments so your organization can realize the business value of your development effort on a continuous basis.
The marketers' playbook has forever changed in this Age of Intelligent Marketing, with transformative technologies like AI redefining consumer interactions. Join Salesforce product experts and hear from trailblazers like Ticketmaster and BBVA, to see how the #1 marketing platform is enabling marketers to better know, personalize, and engage your consumers. Learn how to build your brands and grow ROI from innovative companies, while connecting with your fellow trailblazers to gain new insights, have fun, and win the hearts, minds, and loyalty of your consumers.
All small businesses have one thing in common: they started with a dream. At Salesforce, we've watched thousands of small businesses start their entrepreneurial journeys and are constantly inspired by how they use Salesforce to help make those dreams a reality. Join us to hear how our customers get started with Salesforce Essentials, grow faster with the Salesforce Platform and win together at every stage of their journey. You'll leave with the tools and inspiration you need to put your small business into high gear with the world's #1 CRM platform.
Today's B2B buyers demand a seamless, robust commerce experience that makes business buying easy. This means offering simple, self-service online buying that's specifically designed for B2B - with fast reorders, account hierarchies, contract pricing, custom catalogs and more. Join this session to learn how Salesforce B2B Commerce allows you to grow revenue, gain a 360-degree view of your customer and go live with commerce in weeks, not years.
Is your Org ready for Lightning? This session will cover the essential things you need to know before migrating to Lightning, including Lightning Readiness Report, identifying quick wins, and a live demo of key features and resources.
By 2020, customer experience will overtake price and product as the key brand differentiator -- which is why the world's leading companies are racing to replace legacy portals, forums, and sites with Community Cloud. Come hear how Trailblazers like Lamborghini build amazing digital experiences. Fast. Our customers connect with 330 million of their customers and partners with Community Cloud. It's time to see just how fast digital transformation can be.
Modern sales teams are facing new challenges and we have the solutions. Join us to learn how you can future proof your sales process with the latest technology - gain insights that will allow you to bridge the gap between Sales & Marketing, drive increased productivity, embrace AI and so much more.
Trends like automation, integration, digital channels, and mobile workforces have caused a profound shift in the way customers interact with companies. Nowhere is this more apparent than in customer service, which impacts every moment of the customer experience. To thrive and compete in the new age of service, every organization must reimagine their service approach and create transformational service experiences. Join us to see how trailblazers like Marriott and The Container Store are using the World's #1 B2C and B2B Service Platform to capitalize on these trends to transform service and deliver customer success.
Take your email program to new heights. In this session, one of our experts will share a rapid-fire stream of tips, tricks, and best practices to help you grow your email program from the ground up. Get up-to-date on the foundations of email marketing and customer experience.
Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to use Marketing Cloud Connect to leverage data across Marketing, Sales, Service, and Communities so you can build 1-to-1 relationships with your customers.
A successful Lightning transition puts your people at the center of the change management experience. If fact, 80% of a transition project is change management. Learn about best practices and the simple, actionable recommendations to make your move a soaring success.
Productivity on-the-go is more important than ever. Two key Einstein Voice products make it possible for everyone to work smarter and faster using just their voice. With Einstein Voice Assistant, you can conversationally update Salesforce records, drive analytics dashboards, and hear a personalized daily briefing. Additionally, admins can easily build custom branded Einstein Voice Bots connected to Salesforce to provide seamless, consistent experiences on any device using Alexa and Google Assistant. Join us to see Einstein Voice in action.
Are you facing issues like technical debt, dirty data, or low adoption? Join us to learn clear, practical tips and tricks to help you optimize your org, and how to keep it in tip top shape.
Let's talk about how and why the Trailblazer Community has developed into the most unique and supportive community in tech. Learn about all the ways you can meet peers in Dallas Community Groups, the best ways to engage with the global community, and how we can all succeed together.
Today, working together has become synonymous with email and meetings, which slows teams down. Join us to learn how Quip helps teams make decisions without a single meeting, email, or file version. We'll cover specific business use-cases that help teams unlock cross-functional decisions, and get work done faster.
 
Amsterdam · Atlanta · Boston · Dallas · London · Los Angeles · New York City · Paris
Sydney · Tokyo · Toronto · Washington, D.C.