Get a year’s worth of learning in a single day. Join us in Los Angeles on November 28 for an action-packed day of power sessions for every role.

*Session schedule subject to change. Please check the Salesforce Event Mobile App the day of the event for the most current list of sessions and schedule.

 
Einstein has grown to become a family of AI technologies at Salesforce that span the realms of data discovery, machine learning, and even deep learning. With so many products and features, how do you decide which Einstein solution is right for you? Join us for a broad overview of the available and upcoming Einstein capabilities and learn how you should apply each to different business problems.
The concept of "smart cities" isn't new. Cities have always used technology to improve infrastructure and attract people and commerce. To date, the conversation has largely centered around technology, but what if we flipped that focus to people? In this session, we'll tackle the complex ways people define quality of life, what cities may look like in the future and how private sector and government can come together to create smart city ecosystems that are financially viable, equitable, and designed to improve quality of life.
All small businesses have one thing in common: they started with a dream. At Salesforce, we've watched thousands of small businesses start their entrepreneurial journeys and are constantly inspired by how they use Salesforce to help make those dreams a reality. Join us to hear how our customers get started with Salesforce Essentials, grow faster with the Salesforce Platform and win together at every stage of their journey. You'll leave with the tools and inspiration you need to put your small business into high gear with the world's #1 CRM platform.
At the center of every experience is a customer. Connecting with that customer across channels and touchpoints has never been more challenging. Every system and user requires a timely, relevant and consistent set of trusted of customer data to make the experience as satisfying as possible. Yet, Marketers, Service Agents and Commerce Professionals have unique needs for what it takes to deliver a unified customer experience. Come learn how Salesforce Customer 360 will deliver connected Salesforce apps, help build a 360-degree view of the customer and provide pre-built packages of experiences in Service, Marketing and Commerce.
Join Sarah Franklin, EVP Dev Relations and GM Trailhead of Salesforce and special guests to celebrate Trailblazers like Unilever and Marriott, who are transforming themselves, delivering exceptional customer experiences, and making the world a better place in The Fourth Industrial Revolution.

Salesforce will showcase how the world's leading companies are taking advantage of new products and technologies like Salesforce Customer 360, Einstein Voice, Trailhead, and Lightning to dramatically change the way their employees across sales, service, marketing & IT innovate, skill up, and deliver integrated customer experiences.
Success in the digital era is about being integrated, agile, and customer-centric. Join us as to learn how Salesforce Success Cloud and Integration Cloud (MuleSoft) work together to reimagine how companies can connect the front and back office, and integrate their experiences, technology, data, and culture to deliver seamless and connected customer experiences.
Trends like automation, integration, and digital channels have caused a profound shift in the way customers interact with companies. Nowhere is this more apparent than in customer service, which impacts every moment of the customer experience. To thrive and compete in the new age of service, every organization must empower their employees with the right tools and information to deliver customer success. Join us to see how you can use the World's #1 B2C and B2B Service Platform to capitalize on these trends and transform service.
Ready to make the move to Lightning but not sure where to get started? Your answer is in the Lightning Experience Transition Tools. Learn how to kick-off your journey to Lightning -assess, migrate and optimize all your customizations so your team can start leveraging the full power of Lightning.
The age of intelligent marketing is here. Unfortunately, if you're like many marketers today, you are faced with disconnected tools that make your job harder. Thankfully, it doesn't have to be this way. Learn how Pardot customers are transforming their organizations with AI, Analytics, and Account-Based Marketing all on one platform.
What can you do to get your team on board? Join us to learn the Guiding Principles to Maximize CRM Adoption & very specific examples of how to put these principles into action.
With so many ways to consume knowledge, we know that one size does not fit all. In this session, our experts will share all the different ways to learn with Trailhead, and the benefits of each, to help drive adoption and enablement in your organization.
Get ready to be inspired, as you learn how Audi, The Container Store and Lacoste envisioned and delivered a connected customer experience in partnership with Salesforce. See how to create engaging and lasting relationships whether you're buying or selling a new car, a new closet or a designer shirt. We'll review the Salesforce applications they connected and the outcome it provided for their customers, partners and employees.
AI solutions at Salesforce promise to make companies more productive by augmenting the decisions they make with relevant information. But in practice, how can you deliver algorithmic insights at scale for your business at the moment of action? Join this session to see some real-world examples of data and analytics intelligence in action, ultimately leading to customer intelligence to drive business growth.
Welcome to the Salesforce platform, Admin! Salesforce Admins are critical to any Salesforce implementation because they match business needs with technology solutions. Join this session to learn about what skills, best practices, and tools you can use to drive success at your company and grow your career as a Salesforce Admin.
Lightning Experience means a 25% increase in productivity for all users, 50% faster app builds, faster 360 customer service and - according to Forrester - a 341% three-year ROI for Salesforce customers. But change in large organizations can be intimidating, even knowing the change will benefit your bottom line. Join us to learn how you can diagnose and overcome key challenges so you can build your Lightning rollout plan.
Unified commerce means connecting the shopper's entire commerce experience -- from marketing and shopping, to fulfillment, customer service, and retargeting. It's more than just another way of saying "omni-channel" or multi-channel. It's the idea that brands must think beyond individual retail channels and beyond shopping to meet new customer expectations. Learn how leading brands are pioneering unified commerce, and the tools they're using to meet new customer expectations.
Wondering how you can pivot your marketing campaigns around the journey methodology? Looking for skills to connect your strategy to the Marketing Cloud technology? Join us and see how Salesforce develops a journey strategy, connecting goals, KPIs, data, and content to Journey Builder.
Every digital transformation starts and ends with the customer. Customers expect connected experiences across every channel and touchpoint, and integration is now a strategic part of every digital transformation. Join us to see how MuleSoft helps organizations dramatically accelerate their innovation.
Marketers are stretched thin. How do you make the most of your precious resources? Join us to learn how to use Content Builder to decrease time designing and developing emails, while also increasing the effectiveness of your marketing efforts. Improve marketing content curation, increase collaboration across teams, and learn data-driven strategies to personalize content.
Quip is changing the way sales teams work together. Join us to hear about Quip's newest integration features with Salesforce. Learn how your teams can access, manipulate and collaborate around Salesforce data directly in Quip. Come away with concrete tips and tricks for extending the power of Salesforce through Quip integrations and empower your employees to make decisions faster through a culture of action.
Continuous Deployment is one of the five Goals of Operational Excellence required to transform your company into a Digital Enterprise. Realizing that goal on the Salesforce Platform seems more challenging than it does on other platforms. It's just too easy to make changes in the various environments to get proper control. With the right tools and processes however, this goal is within the reach of any Salesforce customer. In this presentation, we will review the DevOps processes required to gain control of your release process (walk), learn how to reduce the time and effort it takes to release features all the way to production (run), and increase the frequency of successful deployments so your organization can realize the business value of your development effort on a continuous basis.
As cord-cutting and binge-watching accelerates, the race is on for direct access to fans. Join this theater session to learn how you can create personalized 1-to-1 marketing journeys, enrich audience insights, and boost ROI by building communities of interest around your content.
Join our expert as they give a quick guided tour of how to build custom enterprise applications with the Salesforce Platform. You'll see how to leverage the same tools used to power the world's best CRM to suit your custom solutions and customer needs.
Is your Org ready for Lightning? This session will cover the essential things you need to know before migrating to Lightning, including Lightning Readiness Report, identifying quick wins, and a live demo of key features and resources.
With myTrailhead, Salesforce is transforming the learning experience for our employees at every step of their career journey. Join us to learn tips, tricks and best practices for how you can create a culture of learning at your company with myTrailhead.
Learn how over a hundred thousand companies are accelerating their digital transformation and achieving a 341% ROI with Salesforce's next-generation CRM platform. This keynote will provide all the tools and resources needed to kickstart the journey to Lightning. You'll also hear how Trailblazers have built the case for Lightning, managed change at scale, and are delivering smarter and faster with the Lightning Platform.
By 2020, customer experience will overtake price and product as the key brand differentiator. Which is why the world's leading companies are racing to replace legacy portals, forums, and sites with Community Cloud. Come hear how Trailblazers like Lamborghini build amazing digital experiences. Fast. Our customers connect with 330 million of their customers and partners with Community Cloud. It's time to see just how fast digital transformation can be.
Every connected customer experience starts with a deep understanding of the customer. But, getting that knowledge is challenging, especially in the ever expanding landscape of consumer engagement and technology. Come to this session to better understand the various approaches to achieve a customer 360 and what to avoid for getting a complete view of your customer. Learn about Salesforce and partner tools as well as implementation patterns to deliver a customer data management approach driven by integration that drives marketing, commerce, service, sales, and analytics.
According to Gartner, 97% of projects are delayed by 1 or more governance functions. As digital transformation and becoming more customer-centric ranks higher in priority for leaders today, companies need to invest in new technology as much as enhancements to their operating models. Learn how to avoid getting bogged down with models that do more for internal processes and systems than your customers. Join us to learn about lean governance and how to prioritize organizational strategies to innovate and move quickly without the complexity.
AppExchange is your one-stop-shop for ready to install solutions to extend the functionality of Salesforce across every department and industry. Join us to see the new AppExchange homepage, learn how to find the right apps to solve your business challenges, and see new features in-action. Whether you're an app guru or installing for the first time, this session is for you!
To remain competitive, organizations of all sizes and across industries that have a mobile workforce need to deploy modern and innovative technologies that will attract the next generation of mobile workers. Those companies that do will find themselves best equipped to deliver on the demands of increasingly connected consumers whose service expectations rise with every interaction. Join us to learn how you can revolutionize the on-site service experience to empower the current and next generation of mobile workers, and your service organization, with a complete view of the customer on one connected platform.
AI solutions at Salesforce promise to make companies more productive by augmenting the decisions they make with relevant information. But in practice, how can you deliver algorithmic insights at scale for your business at the moment of action? Join this session to see some real-world examples of data and analytics intelligence in action and hear from our customers to find out how they optimize Sales, Service, Marketing and Operations with Einstein Analytics to drive growth through data and analytics.
Running key business processes on Salesforce like sales, service, marketing or commerce? Especially for customers using multiple Salesforce clouds in multiple business units, keeping your business running smoothly is a key objective of your IT team. In this session, you will learn 3 things you can start working on right away to speed up issue resolution, ensure stability in a complex environment with "always-on" requirements, and reduce roadblocks to innovation & growth. Featuring insights from Wells Fargo.
Email deliverability is a dynamic and ever-changing discipline that challenges many marketers with connecting with their customers in their inbox. In this session, learn what's changing in the deliverability ecosystem, current best practices, and how to align your program to optimize deliverability performance.
Every organization is feeling the pressure to move fast with limited resources. Learn how business and IT leaders are coming together to revolutionize their app development process and supercharge productivity by building intelligent, mobile-first apps and processes with the Lightning Platform.
Los Angeles Metro, the agency that operates the TAP transit smart card system on behalf of 27 agencies and 11 Million people in LA County has added new and diversified transportation functionality using the Salesforce platform. Come see how a new, multi-dimensional, Salesforce “layer” is connected to the legacy transit system through a software interface that was built and implemented by Publicis Sapient. Instead of creating a multi-million dollar, all-new system, the vision instead was to build a cost-effect hybrid system that leverages existing infrastructure with software connections to additional programs built in Salesforce. This new platform, which was just launched in late September 2018, can enable one-stop TAP payment and program signup for multiple new account-based transportation options in LA, such as Bike Sharing, Scooter Sharing, Parking, Electric Vehicle Car Sharing, Microtransit, Toll Lanes, Ride Hailing and more.
Your customers are more connected than ever before. The cost of poor CRM adoption isn't just about underutilized investments and missing your business goals: it's not being able to connect to your customers in a whole new way. So wherever you are in your Salesforce journey, ensuring that your implementation is set-up with Salesforce best practices is critical. It's not just about how you go live ? it's what you turn on, when you do it, and why they matter. Join this session to hear key learnings and tales from the front lines. Listen to our top Salesforce Architects as they provide strategic and technical guidance on launching epic Salesforce implementations.
Technology has driven customer expectations to an all-time high. Customers of both B2C and B2B companies expect personalized timely interactions on the channels of their choice before and after a sale. At the same time, the rapid evolution of technology has created valid privacy concerns, resulting in far reaching regulations such as the General Data Protection Regulation, better known as the GDPR. Join us for a presentation and panel discussion featuring Salesforce Product and Privacy Leaders and Salesforce Trailblazers discussing how companies can use technology to simultaneously meet and exceed customer expectations, and accelerate their readiness for new privacy regulations.
New to the MuleSoft Anypoint Platform? Join this session to learn what Anypoint Platform is, what problems it solves, how it works and what the benefits are from using it.
Modern sales teams are facing new challenges and we have the solutions. Join us to learn how you can future proof your sales process with the latest technology - gain insights that will allow you to bridge the gap between Sales & Marketing, drive increased productivity, embrace AI and so much more.
All small businesses have one thing in common: they started with a dream. At Salesforce, we've watched thousands of small businesses start their entrepreneurial journeys and are constantly inspired by how they use Salesforce to help make those dreams a reality. Join us to hear how our customers get started with Salesforce Essentials, grow faster with the Salesforce Platform and win together at every stage of their journey. You'll leave with the tools and inspiration you need to put your small business into high gear with the world's #1 CRM platform.
An Admin's life is always evolving. With all the hats you wear, how can you be the rockstar your team needs you to be? Join us to hear of the incredible journey from of our MVP Admins as they share the tricks they leverages to maximize impact across their organization and stay on the forefront of Salesforce innovation.
Productivity on-the-go is more important than ever. Two key Einstein Voice products make it possible for everyone to work smarter and faster — using just their voice. With Einstein Voice Assistant, you can conversationally update Salesforce records, drive analytics dashboards, and hear a personalized daily briefing. Additionally, admins can easily build custom branded Einstein Voice Bots connected to Salesforce to provide seamless, consistent experiences on any device using Alexa and Google Assistant. Join us to see Einstein Voice in action.
By 2020, customer experience will overtake price and product as the key brand differentiator. Which is why the world's leading companies are racing to replace legacy portals, forums, and sites with Community Cloud. Come hear how Trailblazers like Lamborghini build amazing digital experiences. Fast. Our customers connect with 330 million of their customers and partners with Community Cloud. It's time to see just how fast digital transformation can be.
In the 4th Industrial Revolution, new and innovative business models are emerging that generate recurring revenue by focusing on customer success. These new business models require transformation yet face many quote-to-cash headwinds, whether it is moving into subscription-based services, expanding through in-direct sales channels, or enabling your direct sales team to lead the charge in the marketplace. Join us to learn how trailblazers have transformed their businesses by using Salesforce CPQ & Billing to manage the entire customer lifecycle from quote to retention on the #1 CRM platform
The marketers' playbook has forever changed in this Age of Intelligent Marketing, with transformative technologies like AI redefining consumer interactions. Join Salesforce product experts and hear from trailblazers like Ticketmaster and BBVA, to see how the #1 marketing platform is enabling marketers to better know, personalize, and engage your consumers. Learn how to build your brands and grow ROI from innovative companies, while connecting with your fellow trailblazers to gain new insights, have fun, and win the hearts, minds, and loyalty of your consumers.
Get a glimpse into an amazing Trailblazer journey. Hear peer insights and tips best tips for learning with Trailhead, getting engaged with mentors and champions, and building the career of your dreams in the Salesforce ecosystem.
Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to use Marketing Cloud Connect to leverage data across Marketing, Sales, Service, and Communities so you can build 1-to-1 relationships with your customers.
A great customer experience is driven by modern, custom apps. And building modern apps requires a platform, tools and mind-set that enables Developers, IT and Business to work together. Learn how customers such as AlignTech deliver a custom experience using Heroku and Lightning.
Let's talk about how and why the Trailblazer Community has developed into the most unique and supportive community in tech. Learn about all the ways you can meet peers in Los Angeles Community Groups, the best ways to engage with the global community, and how we can all succeed together.
All of the new techniques in design thinking, lean startup, and other methods can be overwhelming. What we've found is that while exact practices vary, there are six fundamental behaviors that drive all successful innovation work. We call them the six principles to work differently. The principles identify the critical elements behind new ways of working in an actionable and results-oriented way. Join us as we get real about what it takes to create new value, and provide an introduction to the 6 core behaviors to adopt in your organization.
Today's B2B buyers demand a seamless, robust commerce experience that's on par with their favorite B2C shopping sites. Salesforce B2B Commerce Cloud allows businesses to reach their wholesale buyers online with an easy-to-use, self-service purchasing experience built for business customers. Learn how to delight wholesale buyers, drive larger purchase orders, stock inventory in retail stores, and support contract pricing and custom catalogs with smart digital experiences.
Today, working together has become synonymous with email and meetings, which slows teams down. Join us to learn how Quip helps teams make decisions without a single meeting, email, or file version. We'll cover specific business use-cases that help teams unlock cross-functional decisions, and get work done faster.
 
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