Sessions

Seeking your next career in the Salesforce ecosystem? Receive career advising from Trailblazer Community members, in addition to getting your resume reviewed and preparing your personal pitch before the Career Fair in the afternoon.

Please join our Einstein Analytics Champions and Trailblazers to kick-off World Tour New York! Enjoy a delicious breakfast as you mingle with fellow Champions and Salesforce leaders. Doors open at 8:05am.

Cheryl Feldman inspired the Trailblazer movement with a blog called "The Best Thing I Built on Salesforce, My Career" back in 2014. Since then, she's risen up the ranks to VP at a major bank, leading the Salesforce Center of Excellence across the organization. Get inspired by Cheryl's story of platform love, commitment to career excellence, and passionate pursuit of lasting, valuable relationships.

Are you a new Admin struggling to create reports for your team? Do you spend way too much time racking your brain trying to get data to present properly? You're not alone. Many beginner Admins spend hours trying to develop reports that should only take minutes to finish. This session will show you real examples of advanced reporting features that will make your job easier and provide greater value to your users. Featuring a live demo, this presentation will help you take your reporting game to the next level.

Metadata is a magical thing, empowering admins and developers to create powerful customizations that reflect the unique needs of their work. As orgs grow, sometimes the relationships between different metadata components can become a bit complex. To make untangling metadata a piece of cake, we're happy to introduce the highly anticipated Beta release of the new Dependency API - an extension of the Tooling API designed for querying metadata dependencies throughout your org. In this session, we'll walk you through this exciting new API, show you live demos of it in action, and showcase the newly GA "Where is this Field Used?" button, which is built on top of the Dependency API. You'll walk away ready to hit one button to see where a particular custom field is referenced, and have the know how to leverage the Dependency API to untangle any org with ease.

Still relying on humans to take routine actions? Let's automate that to keep data cleaner, everyone informed, and your people focused on important work. Dive into this fun 30-minute workshop on Process Builder and walk away with automation super-tips to slim your backlog fast.

See how e.l.f. Cosmetics connected their customer experience, in partnership with Salesforce, to make every interaction they have with customers beautiful. You'll be inspired with a demo that shows the power of connected applications on one integrated CRM platform and learn best practices for building some of the most common connected customer journey use cases, spanning Marketing, Commerce, and Service.

We help people see and understand data.This mission guides everything we do. Learn how Tableau redefined the business intelligence market and sparked a global community of data rockstars by taking a fundamentally different approach to bringing people and data together. In this session, we’ll take a closer look at the technology that makes self-service analytics possible.

Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You'll learn the top strategies Salesforce's sales and marketing team use to stay aligned and and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.

Get a detailed look at the core capabilities of Financial Services Cloud and learn how Trailblazers are delivering more seamless customer engagements and higher value, differentiated experiences with Financial Services Cloud.

Join this session to learn how to accelerate your Shield implementation and optimize it over time. Have you turned on, but not configured Shield? Not sure if you’ve maintained your Shield implementation as your Org has evolved over time? Concerned about other security vulnerabilities?

Changing customer expectations has forced the wealth management industry to evolve beyond traditional contact management. Successful firms are able to redefine the meaning of modern customer 360 and create solutions to meet their client's needs. In this session, hear how industry Trailblazers are successfully expanded beyond CRM to grow client relationships.

What can you do to get your team on board? Join us to learn the Guiding Principles to Maximize CRM Adoption & very specific examples of how to put these principles into action.

Developers are Trailblazers who deliver amazing customer experiences by creating powerful apps. Whether you're already building with Salesforce or just starting out, join and learn how to build apps faster, integrate apps easier, and make apps smarter with the Salesforce platform.

Marc Benioff says that business is the greatest platform for change, and we agree! Join us to learn more about how you can engage Salesforce employees in pro bono projects through our Pro Bono Program to support your organization's adoption and success with Salesforce.

AppExchange is every Trailblazer’s best kept secret. Whether you're leading a strategic initiative or in need of a quick solve for an unexpected problem, AppExchange is the go-to place to find apps, solutions, and consultants to extend Salesforce and solve business challenges. Join us to learn what's new, see apps in-action, and hear about must-have solutions from top Trailblazers.

Stop by the Customer Success Consultations to schedule a 30 minute 1:1 consultation with an expert to answer your questions around one or more of the following: Getting Started with Salesforce, Salesforce Optimization, Salesforce Marketing Cloud, Pardot and Datorama! Pre-registration is available for Consultations here: sfdc.co/consultsNYC

Learn how to make simple updates to your Salesforce org to make Lightning Experience more than a new UI for your users.

See how teams can instantly get notified of updates to their Salesforce records, access and share account and case information, and streamline sales and service processes with Slack. Join us to learn how Salesforce and Slack can help boost productivity and simplify collaboration across your sales and service teams.

Learn about Deployment Manager, a tool which allows you to streamline Marketing Cloud account creation, migration and setup. Use Deployment Manager to import and export marketing configuration. Copy the design of journeys, data extensions, attribute groups or automations and deploy them to other Marketing Cloud business units or enterprises. Deployment Manager will simplify the implementation process, making it easier than ever before

Meeting the needs of today's digital-first customer means being able to engage them in their channel of preference at the right time and on their own terms. Leveraging a connected Salesforce ecosystem allows you to deliver scalable, real-time engagement, commonly referred to as Conversational Commerce. Join us for a discussion to learn what you should consider when planning and developing digital engagement capabilities and how to best deploy them in your organization.

Learn tips and tricks of how small but mighty nonprofits leverage the Fundraising with NPSP Jumpstart and other resources to learn Salesforce fundamentals and quickly configure NPSP, yielding a 360 view of their constituents, strengthening their donor relationships and launching their fundraising efforts.

Marketing Intelligence is transforming how data-driven marketers in the financial services industry drive their marketing ROI. In this session, learn how Trailblazers are able to optimize their budgets, performance, and outcomes in real-time with data and insights available across all campaigns and channels.

Learn why platform events are for admins too; how to leverage them without writing a single line of code; and where they fit in Salesforce's streaming solutions. The session will answer these questions and explore a real-life business requirement solved by pairing process builder with platform events.

Social media marketing has become a vital pillar within an organization's digital marketing practice, but managing a social media presence has become a daunting task. The high volume of social content has made it difficult for social media professionals to keep up. Join us to discover how image intelligence and automation can help marketers scale their social business. Uncover actionable data, identify influencers and automate tasks to free up your marketing team and increase ROI.

IT’s role in transformative initiatives is increasing in our digital age. Join us to learn how IT can be a leader with modern analytics and how today’s most successful organizations are driving change with data. This session will show how IT can curate, manage, and promote diverse data at scale to enable impactful, data-driven decision-making with Tableau.

As she built successful career in enterprise marketing, Kate's passion for potential and giving back became a core part of her personal life. After co-founding Merivis to give veterans resources to get jobs in the Salesforce ecosystem, Kate decided to dedicate her career to the cause. Hear all about the upside of doing well and doing good, and get the inspiration you need to create a ripple effect of your own.

We know Flow can be intimidating. So we've partnered with Jennifer Lee, automation all-star and Lightning Champion, to help you understand what Flow is all about and to help you get started with the new Flow Builder. In this workshop, you will learn about the foundational building blocks of Flow and build your very first flow.

Build a working app in one sitting? This is your chance to explore the possibilities of our platform to let anyone in your organization build apps with skills they have.

Lamborghini is one of the world’s most iconic automotive brands. Today, they are hyper-focused on providing customer experiences that are relevant, entertaining, and digital. Learn how it evolved its company's mindset from product-centric to personal, and united its organization with Salesforce Customer 360 to deliver unique experiences at every customer touchpoint.

Intelligent Experiences in your business applications can empower your users to make data-driven actions. Join us to learn how you can build dynamic and engaging interactive experiences like a pro. We'll share best practices on how to create analytic content and embed it with application content using Lightning pages. We'll also give you a sneak peak at some improvements coming in our upcoming release.

At Salesforce, we're passionate about bringing innovative, AI products to our customers to help them in turn sell, service, and market to their own customers more intelligently. What better way to bring these products to market than to use them ourselves? Join us as we give you an inside look at how our internal teams at Salesforce are using products like Einstein Bots and Einstein for Sales to operate more efficiently, all while creating amazing experiences for our employees and customers.

A single source of truth is the foundation for any experience that crosses functional silos such as Commerce, Service or multiple lines of business or brands. Yet, building that source of truth presents challenges for people, process and technology. Salesforce is making it possible to truly understand your customer over the entire journey with Customer 360 Data Manager. Come learn from data management subject matter experts on what it takes to build that single view of the customer.

Today, nearly 50% of all service interactions are digital, taking place across websites, messaging channels, social, and mobile apps. And the benefits are clear — delivering seamless support increases customer satisfaction and drives value across your business. Yet, many companies still struggle to unlock the full potential of digital, leaving customers with fragmented and disjointed experiences as they engage on multiple channels throughout their journey. Come learn how Salesforce provides a complete solution to deliver seamless service across any digital property or channel.

As enterprises move more critical applications and data to Salesforce, the focus on data security, compliance, and privacy is greater than ever before. User-inflicted data loss, caused by admin errors, integration errors, malicious intent, and other unforeseen issues, can happen. Ensure you're in line with industry best practices by having a Salesforce data recovery plan in place. During this session, you'll learn how to: • Identify the best data and metadata backup strategy for your company. • Build out and test your Salesforce data recovery plan. • Navigate the challenges you may face during a real-world Salesforce data loss or corruption.

Customer expectations are evolving dramatically in a world where highly engaging digital experiences have become the norm. Even a routine service transaction such as checking an unauthorized credit card charge is an opportunity to build trusted relationships and grow share of wallet...with the right technology. See our product in action and how your company can harness data integration, automation and artificial intelligence to deliver service excellence and create lifetime customer loyalty.

Looking to unlock the full potential of Salesforce? Whether you want to improve user experiences, extend your platform's capabilities or innovate faster, reducing technical debt increases your chances of success. In fact, according to an recent survey of more than 1,000 IT leaders, technical debt limited their teams' ability to innovate, migrate to new technologies and become more responsive to changes in the market. Join us to learn practical tips and tricks how to optimize your org, and keep it in top shape.

We help people see and understand data. Our own sales team is no exception. We rely on data and analytics to fuel our sales strategy, empower our sales team, and close more deals. Join us to discover how we put actionable sales data in the hands of our analysts, sellers, and sales leaders. We'll showcase dashboards on quota attainment, forecasting, account strategy, call-down lists, and more.

For the past three years, Marist College’s School of Communication & the Arts has used Salesforce Social Studio. Students in advertising, public relations, fashion, and digital media are trained in the software and then complete course assignments. This year, Marist’s Center for Social Media has 12 student ambassadors who are doing social media listening for two nonprofit organizations nearby the institution. The collaboration has been a win-win for the organizations, who do not have the means necessary to hire social media staff, as well as for the students who are obtaining real-world experience working with clients and using professional software.

The HSBE (parent company of the New Jersey Devils and Philadelphia 76ers) will share how they use digital marketing to engage their fans. In this session, you'll see the vision of Marketing Cloud from HSBE across their multiple fan engagement experiences, including the NJ Devils and other entertainment at the Prudential Center. Whether you're an email marketer looking to take the next step in automation, a media lifecycle marketer looking to provide the ultimate subscriber experience or even just a fan of the NBA and NHL, don't miss this session from teams scoring their way to digital marketing innovation.

Data security is a critical imperative that every business partner must concern themselves with. But all too often, increasing security means introducing complexity and additional steps to your overall development process. Have you ever wanted to have a fast and easy way to clean all of the private, confidential data from your sandbox? Would you like to increase the trust and privacy of your testing environment? Do you want to get more value out of your sandboxes in general? If so, then come see firsthand how customers have transformed their sandbox investment and unlocked the full potential of developing on the Salesforce platform. In this session, we'll explore a brand new solution for cleaning your sandboxes of confidential data without jumping through hoops. We'll show you live demos, explore the architecture of this new solution, and open up a new path to data security and governance that doesn't slow down your release cycles.

As a recent immigrant, Carlos had limited job and college options. When a friend encouraged Carlos to apply for a Salesforce Admin role, he seized the opportunity. Now Carlos is a certified Platform App Builder with a computer science degree and happily employed Salesforce Admin. He's also a Developer Group leader and PepUp Tech volunteer. Join Carlos to get inspired to seize your opportunities and help others do the same.

Add tools to your #AwesomeAdmin tool belt by using Lightning Flow. Join us and learn how using Lightning Flow solutions and templates to level up your process automation skills. This session will highlight 5 free Flow solutions available on the AppExchange that you can install right away.

Are you new to the Salesforce Ecosystem? Join us to learn more about Trailhead, earn resume worthy credentials, connect to new opportunities! Hear more about specific programs such as the Student Program, Trailblazer Connect, and Trailblazer Community.

In today's data driven world, it's challenging to uncover the right insights. See how Einstein Discovery and Prediction Builder can augment data analysis through machine learning so you may empower your business users to surface the most important patterns and trends in your data. This session will walk through some common line of business and industry use cases.

Every company is facing new challenges to meet expectations trust, customer success, innovation, and equality. But revolutions aren’t easy. Join Parker Harris, Co-Founder and Chief Technology Officer, and special guests who are transforming their industries together, driving exceptional customer experiences, and enacting meaningful change. Salesforce will showcase how the world's leading companies are taking advantage of new products and technologies such as Salesforce Customer 360, Einstein Voice Skills, and more to change the way their employees innovate, skill up, and deliver integrated customer experiences.

Einstein Analytics covers a myriad of use cases. But how do you get people to adopt it as an integral their everyday business processes? Learn how JPW Consulting uses field-tested change management techniques to help large enterprises drive adoption, leading to more data-driven business decisions.

In order to create better, more connected experiences that customers expect, marketers need to integrate their data sources to turn data into insights and insights into action. Salesforce and Google have partnered together to help marketers tackle this challenge. In this session, you'll learn how the integration between Salesforce and Google Analytics 360 helps marketers bring their data together, unlock rich insights at their fingertips and take action seamlessly across channels.

Salesforce is leading the way in providing merchants with tools that unify and personalize customer experiences across all channels. Get an "under the hood" view of integration best practices, top use cases for cross-cloud solutions, and what data considerations you need to make when using Salesforce solutions like Customer 360, Mulesoft or Connectors. Join our top Salesforce Architects as they share product expertise, data strategy insights, and how to keep your integrations in top shape.

How do you continue to provide a seamless buying experience for customers as your company evolves to add new products, revenue models, and routes to market? Join to learn how you can extend Sales Cloud with Salesforce CPQ & Billing to create a scalable quote-to-cash process that helps you build long-lasting customer relationships. Existing CPQ & Billing customers will see demonstrations of our latest innovations, including enhancements to the quoting experience, subscription management, and billing automation. If you're getting ready for deployment, come to hear how Trailblazers broke down their front and back-office silos to unify sales and finance.

Media subscription services succeeding in today's competitive environment are those building direct subscriber relationships and optimizing user acquisition. Join this session to learn how Salesforce is helping media companies effectively attract and acquire subscribers, and drive loyalty for life.

The Financial Services sector is changing rapidly and requiring firms to transform in order to stay competitive. Join us to learn industry trends and priorities in banking and insurance. And see how Tableau can help surface important insights in your business to improve customer experiences, manage risk, and overall, drive better data-driven decisions across your organization.

Imagine new & fun ways to drive adoption, simplify your org, and deliver better user experiences with easy to use Lightning App Builder skills. Starting with a foundation on how Lightning Pages, Layouts, and Components work together, we'll quickly get into 5 real builds Awesome Admins can construct in minutes to transform their org. With simple and easy to follow recipes, learn how to cook up UI magic with tools like the Rich Text Validation Rule, User Specific Layouts, Record Detail Tabs, and fun, seasonally appropriate messages for users. Return to work ready to unleash the power of Lightning Experience with easy to implement tips & tricks that will energize your Salesforce instance!

When a software company that was on a fast-paced growth trajectory needed apps and tools that could scale with them, while also serving up business-critical information and automating business processes, they turned to Salesforce and Boomi. In this session you’ll learn how this real-world customer is leveraging the Salesforce and Boomi platforms to drive efficiencies and their ability to make better decisions. You’ll see how optimizing business processes such as order-to-cash has accelerated their success and future-proofed their IT strategy.

In five years since graduating with a psychology degree, debt, and unclear job prospects, Annie has gone from restaurant shift manager to Salesforce Consultant, Community Leader, and volunteer instructor. Hear how she got started in a corporate role, transitioned into a Salesforce Admin role, and engaged in the Trailblazer Community. Get inspired to follow in her footsteps and share your Salesforce knowledge with others.

Your Lightning Experience transition plan is complete and now all that's left is training your team of users. Join us as we uncover best practices that will show you how to develop a change management plan that builds awareness and inspires every user across the company.

With Lightning Platform you can develop up to 5x faster by not worrying about infrastructure and because we give you powerful "code" and "no code" development capabilities. In this session, you'll learn how Lightning Platform works and how to get started today!

Need to bring together customer data from SAP, Oracle, SharePoint, and others to create connected experiences? Try this workshop for a 30 minute dive into unlocking the most valuable data for your customers and building an Agility Layer in Salesforce with simple point and click tools.

Seventy-five percent of all corporate revenues tied directly to sales contracts. But for many sales teams, the contract is a key hurdle in their path to success – the last box to check in the process of landing a customer. Manual contract management processes create friction in the sales process by slowing down deals, making it difficult to track contract status and making it difficult to proactively manage contract renewals. Leading sales organizations are tackling these challenges by adopting modern, enterprise-wide contract management systems that accelerate contract velocity, provide increased visibility to contract status and automate notifications and reminders regarding important milestones. Hear how Fortune 100 companies are able to digitally transform its contracting processes globally with the Icertis Contract Management (ICM) platform including creating a single source of truth for its sales contracts across 70 countries; implementing automatic, rule-based contract routing for approval; and deploying eSignature capabilities for execution.

Interested in how to build a great career within the Salesforce ecosystem? Trailblazers from our community share their personal stories and career journeys and why Salesforce skills and credentials are essential. Learn more about the different roles and pathways that Salesforce skills can open up and how others have found success. Get inspired and learn valuable tips to help you land your dream job from an amazing lineup of panelists.

Twenty years ago, business leaders saw the power of data analysis and taught themselves Excel to gain a competitive advantage over their peers. With the dawn of easy to use Augmented Analytics tools like Einstein Analytics, if you aren't learning how to use them, someone else is going to beat you! Come see several examples of how Salesforce use analytics on a daily basis to transform their business.

Southwest is ranked by travelers as the best airline in North America and is the 4th largest airline in the world. See a demo and learn best practices of how they empower employees at scale and deliver effortless, consistent, and personalized experiences across any channel for every customer with one integrated CRM platform.

Interactivity is an exciting new tool in the email marketers' toolbox. In this session, you will develop a game plan to bring interactive email to your own programs. We'll cover topics like: Which campaigns should be interactive and how? How do you re-train your customers to interact with your emails? And finally we will discuss how to measure success with interactive email.

The new world of banking is shifting to a unified banking experience across personal and professional roles, connecting retail and commercial lines of business around the customer, and delivering convenience at scale. Join us in this session and see how you can use the power of Quip and Financial Services Cloud to provide Bankers with a customer 360 to better understand and anticipate customer needs, understand market and business complexity, and deliver the right products at the right time. By combining the power of Quip and Financial Services Cloud, Business Bankers benefit with real-time collaboration across teams with living relationship planning & call planning, up to date CRM data, resulting in a personalized customer experience.

Financial Services is heating up with increased competition from new entrants. In this fast-paced and highly competitive world, it's crucial to optimize time and meet new customer expectations. In this session, learn how to systematize processes by leveraging data to prioritize activities, increase conversion rates and define cadences.

In this session you will hear personal stories from a United States Marine as well as several other amazing success stories to inspire you to action. We’ll also review the best of the best resources for Champions, Veteran Allys and Veterans alike.

Here at Tableau, we empower every marketer with access to data and analytics. It helps us better understand our campaigns, our customer journeys, and our marketing funnel, from top to bottom. Join us as we cover KPI tracking, web analytics, digital media spend, and much more. We'll cover our most popular internal dashboards, our marketing technology stack, and how we bring it together to create winning data culture.

Champions inspire others and create movements. Now with Philanthropy Cloud, champions have a bigger voice and a way to motivate others to join volunteering events and donate to the causes they care most about. This session provides an overview of how Salesforce.org Philanthropy Cloud’s Champion role empowers champions, who are already working hard to encourage peers to give back to their communities, to scale their efforts beyond their immediate circles. The Champion role entrusts employee leaders across an organization to directly organize and manage volunteering events, fundraising campaigns, and stories about the work they're leading in their workplaces and communities.

Leading marketing teams engage with their customers throughout their lifecycle — and customers now expect this from all brands. Join our session to learn about three journeys you can implement in Marketing Cloud that will keep your customers engaged and coming back for more.

Salesforce's Lightning Experience, from the user interface to the configuration tools, is built on top of Lightning Web Components. Developers can create custom components using this modern HTML5 framework to extend standard interfaces, or create completely new ones.

In a few short years, Peter Rodriguez has transitioned from being a call center rep, to QA, to certified Salesforce Admin leading the way at Nature's Bounty. Hear how Peter has built his career by tinkering, helping, being an active learner, and embracing the opportunities that led him from taking support to being an IT leader.

DevOps has blazed its way onto the Salesforce scene, often heralded as a panacea for all your release needs. Underpinning every good DevOps process is a team committed to a version control-based workflow. These teams release reliably, confidently, and more regularly, shipping fewer bugs and delivering value to their users faster than ever before. But a process that works for one team might not be right for another. So with infinite options, how do you know which is right for you? Join CEO Kevin Boyle, and Account Executive Jack Weatherly, as they share their experience of talking to hundreds of businesses of all shapes and sizes, and find out why Git should sit at the centre of your Salesforce DevOps process, and how to adopt the best-practice Git model that’s most effective for your development team.

Learn how you can extend your Salesforce investment to boost productivity and simplify collaboration across sales and service. Hear from real life examples and see how teams can instantly get notified of updates to their Salesforce records, quickly access and share account and case information, and streamline current sales and service processes with Slack.

Einstein Analytics for Financial Services is a complete intelligence platform for financial services firms to empower front-line financial advisors, personal bankers and insurance agents with actionable insights and in-context intelligence right where they work. In this session, you'll learn how Trailblazers are using Einstein Analytics to grow their business and deepen customer relationships.

The manufacturing industry is no stranger to variability, with external factors such as new trade policies, geopolitical shifts, and disruptive technologies constantly impacting market and customer demand for products. Leveraging insights from sales is critical in helping manufacturers better understand these changes in demand. In this session, learn how our newest innovation, Manufacturing Cloud, is helping manufacturers put the 'S' back into S&OP and deliver predictability and transparency across their ecosystem.

Missed our morning session in Tableau Theater? Join us for round two with a deeper dive into Tableau for IT. IT’s role in transformative initiatives is increasing in our digital age. Join us to learn how IT can be a leader with modern analytics and how today’s most successful organizations are driving change with data. This session will show how IT can curate, manage, and promote diverse data at scale to enable impactful, data-driven decision-making with Tableau.

Investing in learning has never been more important for your career and your company. Join us to see how you can transform your career with Trailhead and empower your teams with myTrailhead. Discover best practices to drive engagement and scale onboarding with myTrailhead for Customers and Partners. Plus, watch live demos of new product innovations, learn practical tips from Salesforce experts, and leave with inspiration and a full #trailheart.

44% of financial services marketers say that marketing leads the customer experience initiatives across their business, and consumers are now conditioned to expect real-time personalized engagement across every touchpoint. This true 1-to-1 marketing requires marrying the power of your data with real-time decisioning that can adapt to your customer’s in-flight journey. In this session, you'll learn how Interaction Studio helps brands view and manage the paths customers take on any channel and optimize for the next best experience.

Great customer service is founded on building trusted customer relationships. But today, as support requests increase and customer expectations heighten, companies are struggling to deliver quality customer service at scale - often sacrificing the personal touch in favor of closing cases quickly. So, how can companies achieve the best of both worlds? By using the world’s #1 service platform and our latest innovations in artificial intelligence, automation, connected customer engagement, and field service to create a complete view of the customer and deliver support that is personalized, reliable, and effortless. Join us to see how delivering human-centric service takes CSAT to new heights.

Connected experiences are the new battleground. In the fourth industrial revolution, your customers are expecting personalized experiences at every touch point. Yet, the average organization has more than 900 systems, with only 29% of them connected, which makes it nearly impossible to deliver truly connected experiences. Join us to learn how new additions to MuleSoft Anypoint Platform can help your organization deliver experiences across the customer journey, and empower your organization to innovate with APIs.

Introduction to the fundamental concepts of the cloud based programming language Apex on the Salesforce Platform.

We help people see and understand data.This mission guides everything we do. Learn how Tableau redefined the business intelligence market and sparked a global community of data rockstars by taking a fundamentally different approach to bringing people and data together. In this session, we’ll take a closer look at the technology that makes self-service analytics possible.

In an era when even the smallest of banks and credit unions are feeling the strains of digital transformation, it is essential to leverage technology to compete. Join us to learn about a new joint solution for seamless omnichannel service and customer experience from digital banking provider Q2 and Salesforce Financial Services Cloud. We'll hear about this solution's impact from customers who are delivering any-channel connectivity and a full customer 360 using the power of two of the most advanced digital banking platforms in the market.

Does your professional success depend on how well you run meetings? Whether your meeting is internal or external, one-on-one phone calls, a ten person online meeting, or 50 people in the conference room, this session will offer best practices in planning, holding, and following up on meetings.

Still relying on humans to take routine actions? Let's automate that to keep data cleaner, everyone informed, and your people focused on important work. Dive into this fun 30-minute workshop on Process Builder and walk away with automation super-tips to slim your backlog fast.

As an awesome Salesforce admin, you know there are so many great tools in the Einstein suite. We hope you’ve already started to give them a try! But how can you really supercharge your AI roadmap? In this session, we’ll cover a few important Design Thinking concepts like personas and prototypes, as well as how these concepts will help you develop meaningful and measurable AI use cases. You’ll leave with an AI Use Case template you can leverage to build maximum value for your end users and business stakeholders.

Jamie Nelson always knew she would get a liberal arts degree followed by grad school. What she didn’t anticipate was that she would follow her parents’ footsteps in healthcare, but with a focus on technology. Learn from Jamie how her “go for it” attitude has guided her along the way — and tips for how you can adopt this same mentality in your own career.

Marketers have traditionally focused their resources on lead generation and conversion to grow revenue. Today, there's a needed shift from transactional to relational. Putting your customers at the center of your business means deeply understanding their needs at every stage of their lifecycle. Join this session to learn how you can win back, wake up, or re-energize your customers at every stage of their journey with your brand across marketing, commerce and service channels.

Learn how to make simple updates to your Salesforce org to make Lightning Experience more than a new UI for your users.

Education has historically been a series of separate stages: primary or elementary school, then high school, undergrad, and post-grad. But with student demographics changing as well as the need to re-skill and up-skill throughout our lifetime, institutions are recognizing that education today is more than a series of steps – it’s a lifelong journey. As the lines continue to blur between different stages of education, institutions have a unique opportunity to create a connected experience for the lifelong learner. Join this session to hear highlights from our Dreamforce Education Cloud Keynote and learn how Salesforce.org is helping institutions cultivate lifelong learning for every student.

Meet in small groups with Salesforce MVPs and Community Group Leaders to understand how they got started in the Salesforce ecosystem. Get your questions answered about different roles in the ecosystem, what certs/credentials are needed, and how to connect to new opportunities.

See how e.l.f. Cosmetics connected their customer experience, in partnership with Salesforce, to make every interaction they have with customers beautiful. You'll be inspired with a demo that shows the power of connected applications on one integrated CRM platform and learn best practices for building some of the most common connected customer journey use cases, spanning Marketing, Commerce, and Service.

Businesses have a ton of data. Human-led analytics can be time consuming, and often doesn't lead to new business insights. Join us to see how to get started with AI-augmented analytics and how it can help companies discover top drivers for any business outcome. Learn how to start your journey to become an AI driven company through Einstein Discovery and Analytics.

Is your website a strategic component of your lead generation strategy? If not, do you wish it was? Join us to learn how the Pardot marketing team used our own technology to transform our website into a lead-generation machine. Whether you feel like you're getting the most out of your website or you know you've got some work to do, you will learn strategic, practical ways to turn your website into a primary source for leads, deliver personalized experiences to visitors, and generate more pipeline.

With inside sales growing 15X faster than "traditional," outside sales organizations, it's more important than ever that your companies have the right tools in place to get the most productivity from your inside sales teams. Technology questions continue to dominate sales teams' growth plans. Join us to hear about the tools Salesforce is building (with Lightning Dialer, Einstein Call Coaching, High Velocity Sales, and more) and the best practices we've learned, to help you succeed in this space.

If you've ever wondered how some of the small-but-mighty businesses are growing at rapid rates, join us for this discussion featuring several of our small and growing business customers. We'll discuss how they have grown and scaled by going wall-to-wall on the Salesforce Platform and share best practices. You won't want to miss these stories or the advice for how you can take your business to new heights on the #1 CRM platform!

After 20+ years as a healthcare executive, Victoria decided to pursue her passion and became an Executive Coach. After 3 years of working as an Executive and a Coach, she had a unique opportunity to combine her industry expertise and coaching skills, as the VP of Transformation & Growth at EmblemHealth. Hear about Victoria's journey, get ideas to help your company with people-first transformation, and get inspired to pursue your passion.

In the 4th Industrial Revolution, customer-focused companies must master digital transformation. Do you know how to get started? Or are you stuck? Drawing from the Success Cloud North Star Report on "Digital Transformation" on digital transformation, you'll learn how Trailblazers building their transformation journeys. Join us to hear what leaders and organizations are doing to dream big, disrupt their industry and deliver the kind of customer experiences that make a difference.

Salesforce DX aims to make development better for everyone, for any kind of org. Whether you’re delivering apps for a single, highly specialized org, or a complex group of orgs, learn how your team can use a standard set of tools and common industry standards to deliver apps and stay focused on delivering business value.

If you are just getting started with Salesforce Commerce Cloud, or considering it in the future, this session will deep dive into the essentials that will get you up and running on the platform quickly and effectively. We'll review best practices on how your business objectives and data should be used to inform what product features to focus on first, allowing you to drive faster conversion and achieve revenue faster.

Party City is quickly becoming the #1 destination for all things party, and accelerating their business transformation with a customer-first strategy. Learn about their journey - where they started and where they're going - and how they leveraged the power of one integrated CRM platform to reimagine the retail experience and deliver personalized party planning moments across every touchpoint.

Join this session to explore the scientific underpinnings of what enables people to understand data quickly and effectively (and how Tableau helps them get there). We will dive into the neuroscience of the human visual system works, before exploring the scientific underpinnings of Tableau. You'll gain the tips and tricks necessary for authoring visualizations that effectively tell compelling data stories.

Ever feel like you know Salesforce pretty well, but there must be more you can do with it? Join us for this introductory, yet power packed informative session where you will learn formulas from the subtle to the sublime.

Join Merivis to learn how they use Pardot and Salesforce to turn military years into tech careers in the Salesforce ecosystem.

The customer experience gap is real. In fact, 80% of CEOs think they deliver a great customer experience, but only 8% of their customers agree. This is a massive discrepancy that ultimately leads to customer churn and lost revenue. Join Craig Shull—SVP of Partnerships & Alliances at GetFeedback—in this eye-opening session to learn not only the value of a CX program but why it should be connected to Salesforce for maximum business impact.

Quip is the best way to transform sales and service processes for Salesforce customers. Learn how sales and service teams can improve account planning, accelerate case swarming, and get a live feed of your business in real-time on any device. Quip unlocks powerful new workflows that keep work in Salesforce, drive Sales Cloud and Service Cloud adoption, and help teams focus on spending time with their customers.

89% of business buyers say the experience a company provides is as important as its products and services. When you provide a personalized, seamless buying experience, not only can you close more deals – you can also expand upon existing relationships through cross-sell and upsell. Learn how Salesforce can help you turn prospects into high-value, long-term customers by exceeding customer expectations every time.

Intelligent Experiences in your business applications can empower your users to make data-driven actions. Join us to learn how you can build dynamic and engaging interactive experiences like a pro. We'll share best practices on how to create analytic content and embed it with application content using Lightning pages. We'll also give you a sneak peak at some improvements coming in our upcoming release.

We know Flow can be intimidating. So we've partnered with Jennifer Lee, automation all-star and Lightning Champion, to help you understand what Flow is all about and to help you get started with the new Flow Builder. In this workshop, you will learn about the foundational building blocks of Flow and build your very first flow.

What do you need on your path to success with Salesforce? Whether you’re looking to start right, get more business value from your investment, or go big with customer-centric transformation, we're on the path to success together. Join us to learn best practices from trailblazers and top Salesforce MVPs. You’ll leave this session with actionable insights, tips for faster business value, and guidance on how to unlock the full power of the Customer 360 Platform. You don’t want to miss it!

Build a working app in one sitting? This is your chance to explore the possibilities of our platform to let anyone in your organization build apps with skills they have.

Marketers are navigating unprecedented change with new intelligent technologies, and managing customers’ trust needs to be at the center. Join Salesforce executives to see how innovative trailblazers from Zoom and Berluti (LVMH) are collaborating with Salesforce to solve for today’s biggest challenges; unifying data, modernizing infrastructure and organizations, and delivering trusted, personalized experiences.

The global financial services industry is grappling with evolving customer expectations, emerging regulations, and disruptive new entrants. Yet there are also unprecedented opportunities to accelerate digital transformation and inspire customer trust. In this keynote, find out how Salesforce is helping financial services firms maximize these opportunities and achieve 188% greater ROI with Financial Services Cloud. Trailblazers will share how they are using Financial Services Cloud to create a 360-degree view of their customers, and you’ll see how new innovations for mortgage and insurance are ushering in the latest chapter in unified financial services.

Salesforce provides a plethora of REST and SOAP APIs that enable developers to access, modify, and report on their organization’s data and integrate with anything. But which API is the right tool for the job at hand when working with core Salesforce data? And how does a developer ensure that job will be done successfully? This session will demystify the landscape of Salesforce APIs and connect developers to the optimal Lightning Platform core data APIs best served to address a particular use case...and how to do it well. We will also provide a sneak preview of exciting API capabilities that are on the horizon.

Advances in Artificial Intelligence (AI), chatbots, digital channels and self-service all contribute to improved customer experiences. But like the early days of IVR, AI adoption runs the risk of customer frustration if not applied thoughtfully to the end-to-end customer and agent experience. In this session learn: current AI adoption trends, how to get the most of early AI investments, how CXone delivers end-to-end AI to keep you and your agents one step ahead.

As a career IT leader turned professor, Linda sees and shares the true power of technology with the leaders of tomorrow. Linda strongly believes that technology alone doesn't cause disruption. Innovation takes technology combined with a business model, operation strategy, and courageous leadership. Hear about Linda's journey and lessons learned. And be inspired by the bold personal and professional decisions she's made to achieve bigger impact.

Come see how you will now be able to maintain and scale their organization using configuration in areas where previously a developer was needed and code had to be updated and redeployed. Building the right framework for areas such as error messaging and case queue routing (we will walk through an examples of both) will empower Admins to do things without code they never could before!

The Financial Services sector is changing rapidly and requiring firms to transform in order to stay competitive. Join us to learn industry trends and priorities in banking and insurance. And see how Tableau can help surface important insights in your business to improve customer experiences, manage risk, and overall, drive better data-driven decisions across your organization.

Unleashing the full power of Salesforce helps companies deliver more value to their customers, faster. To become more nimble, adopt technology, and increase productivity, organizations need to implement modern software development practices at the enterprise level. Join this session to learn how you can overcome the challenges, hurdles and roadblocks to delivering solutions at scale with speed and flexibility.

Learn how organizations are leveraging Advisory Resources to make an impact on their road to Digital Transformation.

The Salesforce ecosystem welcomes all and encourages everyone to be an Equality ally. Join us to learn about local workforce development organizations that working to change the ratios in tech by skilling up and placing new Trailblazers from groups that are currently underrepresented. Job seekers can learn how to join these programs, Admins and Developers can learn how to be allies as trainers and mentors, and hiring managers can learn how to diversify their workforce.

Driving brand loyalty at scale is the end game for every business. But brands can be at one of several different stages in solving for this challenge, resulting in an unclear path forward. Do you struggle with creating a loyalty and promotions program to motivate and engage high-value customers? Does your current program lack a cohesive loyalty strategy? Merkle and Salesforce will provide insight into the state of loyalty and promotions today, where brands sit on the loyalty continuum, as well as real customer success stories and what lies ahead for these brands.

Lamborghini is one of the world’s most iconic automotive brands. Today, they are hyper-focused on providing customer experiences that are relevant, entertaining, and digital. Learn how it evolved its company's mindset from product-centric to personal, and united its organization with Salesforce Customer 360 to deliver unique experiences at every customer touchpoint.

This session will cover email marketing best practices through three different personas within an organization (individual contributor, manager, Vp/C Suite). As many teams cite being siloed as what’s stopping them from adding advanced strategies, aligning around foundational best practices leads to improved collaboration and agility. Our best practices will range from design to deliverability to strategy, but can we cover them all before the timer runs out? Join us for 20 best practices and 3 activities you can implement tomorrow to increase and improve collaboration throughout your organization.

Customer experience starts and ends with the way customers interact with your field sales and marketing resources. Salesforce Maps will share how to accelerate field sales productivity by injecting Location Intelligence into your sales process. In this session, we’ll share how leading brands are using Maps and Sales Cloud to identify ideal prospects and customers for marketing campaigns, and how they’re providing their field resources with easy to use mapping and scheduling to increase their number of client visits by up to 44%.

Healthcare and life sciences companies have a shared mission: health and wellness for all. Many consider a patient- and member-centric approach to be the key. But the complex business environment and unique challenges, like interoperability, impact our industry’s ability to deliver. How do we create the necessary efficiencies, personalize experiences at scale, and connect the many people, systems, and organizations required to deliver on that mission? Join this session to learn how Salesforce is helping providers, payers, and pharmaceutical and medical device organizations answer that very question to position themselves for the future. Discover how the Salesforce Customer 360 and Health Cloud bring together advancements in analytics, patient services program management, and account based forecasting and agreements. You will gain tangible ideas for improving your business and delivering on our shared mission of health and wellness for all.

Marketing is evolving at a rapid pace and so are the expectations of your customers. In this new age of intelligent marketing, marketers want to drive revenue growth by delivering connected customer engagement. But, with disparate tools and disconnected data it’s difficult to power that kind of engagement at scale. Join us to learn how Trailblazers are using Salesforce for B2B Marketing to engage buyers, close deals, and grow relationships at scale.

In today's data driven world, it's challenging to uncover the right insights. See how Einstein Discovery and Prediction Builder can augment data analysis through machine learning so you may empower your business users to surface the most important patterns and trends in your data. This session will walk through some common line of business and industry use cases.

Rising customer expectations are driving new considerations for investments and business processes. Customers demand access to the same information as your sales and service teams. In fact, so do your channel partners. Salesforce's Accelerate Channel Management solution streamlines collaboration with your dealers and distributors on sales, service, and marketing needs. It's a bridge simplifying how you engage across your complex value chain, and an opportunity for manufacturers to drive new growth opportunities with B2B Commerce. Join us for a demonstration of manufacturing relationships digitally transformed.

Businesses across every industry and of every size are transforming their productivity and processes with Quip for Customer 360. With more robust functionality inside Salesforce than ever before, sales teams can reduce manual admin tasks and eliminate data silos to sell more and close faster. Join us in this session to learn how your teams can turn static documents into data-driven account strategies, capture notes that are automatically shared to Salesforce, and progress deals faster by bringing teams into collaborative pricing proposals and close plans inside CRM.

Learn how LendingTree empowers digital marketing and product analytics teams to maintain healthy margins in the competitive mortgage-lending landscape. This session covers four main areas: Team organization, data structure, Tableau reports, and how we use alerts

Join us to learn tips and best practices when setting up and using Lightning Scheduler. Attendees will leave with exclusive resources to empower their organizations to create personalized connections with their customers.

Still relying on humans to take routine actions? Let's automate that to keep data cleaner, everyone informed, and your people focused on important work. Dive into this fun 30-minute workshop on Process Builder and walk away with automation super-tips to slim your backlog fast.

How do you keep up with your customers' changing expectations? How do you keep business and IT teams on the same page as you move faster? Join this session to learn how to adopt an operating model that allows you to innovate and deliver at the speed of your customers. Hear best practices we've learned from customers like building a culture of curiosity, and insights-driven experimentation.

As part of Winter '20, Salesforce released a new set of APIs that will allow developers to natively communicate between Visualforce, Aura, and Lightning Web Components in Lightning Experience. Come learn more about the Lightning Message Service, see a demo of the APIs in action, and leave ready to get started with your own Message Channels.

After watching his parents immigrate from Panama and reinvent their careers, E.A. Rockett entered the workforce believing he could be anything he dreamed. His work adventures have spanned software development to law, strategy and operations, and even founding a matchmaking app for musicians and producers. Come hear what Rockett has learned along the way and apply his big three lessons to your own career adventures.

From strategic enterprise and regional branch sales to a large call center supported by Service Cloud, Adecco USA’s admin team balances multiple business user priorities on Salesforce. Due to the complexity of their orgs, Adecco encountered unexpected obstacles while making the transition to Salesforce Lightning. Some of these obstacles included developing a plan pre-transition, managing sandbox data and metadata, moving Visualforce pages, converting attachments to files, removing duplicates, encouraging user adoption, and managing changes post-transition. Join this session to discover how Adecco USA successfully migrated their complex orgs to Lightning and the lessons they learned along the way.

Dashboards are incredibly powerful tools for both admins and users alike, especially in Lightning. When the executive team wanted to really dive into our data, I wanted to avoid creating copious amounts of reports with complex filters. Instead, I created a dashboard and added filters to allow over 100 permutations, all fueled by only 8 reports! Learn how you can do the same and enable your users to quickly and easily gather the insights needed to drive their business, with out of the box functionality from Salesforce.

Learn how to make simple updates to your Salesforce org to make Lightning Experience more than a new UI for your users.

Imagine if you were able to cultivate constituent relationships the same way we shop online. Learn about current trends in nonprofit digital engagement and how Marketing Cloud enables your staff to leverage all constituent data fully.

Twenty years ago, business leaders saw the power of data analysis and taught themselves Excel to gain a competitive advantage over their peers. With the dawn of easy to use Augmented Analytics tools like Einstein Analytics, if you aren't learning how to use them, someone else is going to beat you! Come see several examples of how Salesforce use analytics on a daily basis to transform their business.

Envision a future sales organization where it’s possible to deliver personalized customer experiences and enable new growth trajectories, even in unpredictable markets. Imagine the future sales person, who can effortlessly meet rising buyer expectations and focus on customer relationships, all with tools that anticipate their needs. Join us to learn how the world's #1 sales platform is delivering the latest innovations in productivity, predictive insights, call coaching, and territory planning to help you grow your business today and tomorrow.

Businesses that are using Salesforce Einstein are seeing tremendous success. Time to resolve service cases has dropped by as much as 80%. Revenue has increased by 11.5% on average. Leads have been 4x more likely to convert to sales. With artificial intelligence baked into the Salesforce Customer 360 Platform, including products like Einstein Voice, employees are more productive than ever. Instead of hammering through mundane tasks, they can focus on how best to connect with their customers. While the promise of AI is tremendous, many companies still don't know how to get started. Join us at the Einstein session where you will learn how to quickly begin your AI journey and see how our Trailblazers have implemented, adopted, and realized success with AI.

Hear more about the need for building a data culture within every organization. Come find out how the world’s leading analytics platform makes it easier for everyone to make decisions with data.

Good news: your business is growing. The not-so-good news, it's also out-growing the methods and tools you have in place. Whether you are an Enterprise business or an SMB, it's time to transform. But how do you even start? Join us to hear about the five signs that companies commonly see that lead them to CPQ. You'll learn how to solve for significant sales related challenges, as well as how automated solutions can help you scale your business.

Today's media ad sales teams need to manage an ever-growing sales portfolio and pressure from the proliferation of the channels where ads are sold. Advance Local is one of the largest media groups in the US, operating leading news and information companies in over 20 cities, reaching more than 50 million people. Learn how Advance Local is using Salesforce to streamline its entire ad sales process and grow revenue.

Datorama, the newest member of the Marketing Cloud, helps B2C and B2B Trailblazing marketers increase marketing ROI across every channel and campaign – from advertising to email, mobile social, web and beyond. Join this session to learn how to connect all of your marketing data into one view to optimize your performance and growth with cross-channel insights and visibility. Then, get the latest updates on the latest Datorama product features, including the Data Lake, Marketplace, and apps.

Curious about what skills recruiters are seeking? Gearing up for the Career Fair? Hear from local Salesforce partners and employers recruiting for a variety of skills, credentials and experience. Employers will share about the company, roles open and skills in demand. All employers presenting will be recruiting at the Career Fair right after this session.

84% of customers say that experience is more important than your products. Delivering an engaging, personalized digital experience - from awareness to advocacy - is the difference between a one-time purchase and a lifelong relationship. Join us to see how the world’s leading brands launch over 40 sites a day with Community Cloud, 60B marketing emails, and power 679M unique shoppers with Commerce. See how innovators Fenty and United connect the dots at every customer touchpoint, from websites and portals to marketing emails and commerce storefronts, to create value for every customer, and drive business growth. Walk away with best practices for maximizing your return on experience (ROX).

Join Master Platform Chef Gordon Jackson for a deeeelicious, fun-filled culinary experience. Using only the best of ingredients we will: prepare a Heroku App using the CLI; mix in healthy portions of Add-ons like Heroku Postgres and Papertrail; whip up Salesforce Data using Heroku Connect; stir in freshly cloned source code; warm up our Dynos for the perfect experience; serve our App, piping hot and fresh! CLIs and Dashboards and 'git push heroku master'- oh my! This command-line performance is for everyone from the newest of Trailblazers to the most seasoned MVP.

Join us to learn more about different ways you can automatically incorporate feedback across business processes such as Sales, Service and Marketing with Salesforce Surveys. Leave the session with the tools you need to start using Surveys right away.

Here at Tableau, we empower every marketer with access to data and analytics. It helps us better understand our campaigns, our customer journeys, and our marketing funnel, from top to bottom. Join us as we cover KPI tracking, web analytics, digital media spend, and much more. We'll cover our most popular internal dashboards, our marketing technology stack, and how we bring it together to create winning data culture.

Jean Paul came to the U.S. in 2004 with just a suitcase and a dream to excel. While studying to become a dental hygienist, he realized the power of a smile and found his calling to bring dental health to underserved communities. Hear how Jean-Paul boldy pursued support for the first 1000 children in Haiti, and went on to build Unspoken Smiles, which is poised to bring primary oral health education to more than 1 million children by 2030.

How do you master Salesforce DevOps? Salesforce provides an innovative and trusted platform, but as you build your own innovations on top of the platform you need to ensure you can deliver them quickly without sacrificing trust. Understand where you fall on the Salesforce DevOps continuum - from simple metadata management up to the refined practices of Continuous Delivery.

Real-time personalization that transforms the customer experience is the marketer's top goal. However, marketers still struggle with organizational silos, conflicting priorities, disparate systems and budget constraints. Join this session to learn how digitally mature companies are assembling the building blocks of Architecture, Data Strategy, Contact Strategy, Content Strategy and Design System. You'll hear from our top Success Cloud strategic consultants how they're helping companies change the way they operate to become a customer-centric company.

Many companies struggle with diversity, and the talent gap in tech continues to increase. The need for diversity is accelerating and has proven business benefits. In this session, leaders of the Salesforce WISE (Women in Solutions Excellence) Equality Group will discuss how a team of women and allies worked to improve gender diversity by 30%. Learn tips & tricks to attract, engage, and develop diverse resources. Discover how we tapped the creativity of individuals and leveraged tools like myTrailhead, Quip, and Chatter to make a difference. Key takeaways: Lessons learned, the value of diversity in business outcomes, and how being engaged can help shape company culture.

If your company is on the fence about its migration, definitely attend -- you'll learn that, while it involves some work, moving to Lightning is an incredibly rewarding (and totally do-able) experience! We will cover page customizations, the migration away from JavaScript buttons, User Experience considerations, and the valuable Change Management component that made our group's Lightning transition a complete success!

#AwesomeAdmins are at the heart of every successful Salesforce implementation. They bring innovation to life, bridging the gap between business requirements and technology. Learn how you can use the full power of the Salesforce Platform to transform your company and your career, from how to get started by mastering core Admin skills to driving innovation and growing your career. See features in action, learn practical tips from your peers, and leave with the insight and inspiration you need to be an Admin Trailblazer

This session will help participants in the early stages of an Einstein Prediction Builder Project. Together, we’ll define prediction, view how easy predictions can be with Salesforce, discuss who are the right people to have in the room, and identify early wins with high values. We’ll talk about data elements, mistakes to avoid, and how Einstein can help drive even better institutional data collection. Also, we’ll review the Prediction Builder Scorecard and how to make improvements, as well as touch on what it is like to start working with Einstein Discovery.

We’re in the new age of service. Service impacts every moment of the customer experience from pre-purchase, purchase, and post-purchase. Nearly 70% of customers say service agents’ awareness of sales interactions is very important to keep their business. Join us in this session to see how Quip combined with Service Cloud can empower your service agents and managers with a true customer 360 and real-time document collaboration for case swarming and case escalations. This solution ensures you are capturing valuable data inside your CRM so every agent services the customers the same way and provides personalized experiences.

Einstein Analytics for Financial Services is a complete intelligence platform for financial services firms to empower front-line financial advisors, personal bankers and insurance agents with actionable insights and in-context intelligence right where they work. In this session, you'll learn how Trailblazers are using Einstein Analytics to grow their business and deepen customer relationships.

The heart of every message lives in the content, and knowing the right tools for the task leads to more engaging content. We've made improvements to our content marketing tools and released new features since we first launched Content Builder. Join us for this session where you'll learn 8 ways you can use Marketing Cloud's messaging and content tools better, from improving your creative process to layering in AI.

Businesses across every industry and of every size are transforming their productivity and processes with Quip for Customer 360. With more robust functionality inside Salesforce than ever before, sales teams can reduce manual admin tasks and eliminate data silos to sell more and close faster. Join us in this session to learn how your teams can turn static documents into data-driven account strategies, capture notes that are automatically shared to Salesforce, and progress deals faster by bringing teams into collaborative pricing proposals and close plans inside CRM.

Southwest is ranked by travelers as the best airline in North America and is the 4th largest airline in the world. See a demo and learn best practices of how they empower employees at scale and deliver effortless, consistent, and personalized experiences across any channel for every customer with one integrated CRM platform.

Healthcare consumers expect a faster, more connected experience at every touchpoint. Providing patient-centered care means engaging patients with a digital experience that proactively meets the needs and preferences of each individual. And these expectations don't just apply to patients, we have to engage the entire care ecosystem including providers, employees, and clinicians. Hear from an industry Trailblazer how they approached their digital transformation journey with Salesforce to deliver personalized experiences, improve operational efficiencies, and drive better health outcomes.

An Admin's life is always evolving. With all the hats you wear, how can you be the rockstar your team needs you to be? Join us to hear of the incredible journey from of our MVP Admins as they share the tricks they leverages to maximize impact across their organization and stay on the forefront of Salesforce innovation.

Open APIs and data standards are poised to revolutionize the world of insurance distribution. In this session, learn how Financial Service Cloud can help insurers optimize distribution by analyzing performance, improving productivity and executing segmentation. See how Salesforce is helping insurers catapult themselves to the future of ecosystem-driven, multi-channel distribution.

Join this session for a dev deep dive into use cases and solutions from our Einstein Analytics for Financial Services product experts, who will walk through how you can get up and running quickly with pre-built industry KPIs and best practices, embedded where you work. Learn how to bring intelligence into your business processes and take immediate action, build custom apps and bring in any data to solve your specific business challenges, and take advantage of our trusted, secure, and compliant cloud infrastructure.

Gireesh's foudner story is technolgy-initated, but people-motivated. He and his co-founder shared passion for the platform and wanted to build cool apps and solutions, so they started Silverline. What started as a twinkle in their eyes has become a 300+ person Platinum Salesforce Consulting Partner. Hear why Gireesh took the leap, how the team has built a people- and purpose-focused powerhouse, and the lessons he's learned along the way.

Customer feedback is critical for good business as it identifies strengths and blind spots in your customer experience. But simply collecting feedback isn’t enough. You must analyze feedback data and take meaningful action to drive change. In this session, we'll explore ways to quantify your feedback data and the different actions you can take that will not only improve customer relationships but also drive revenue to positively impact your bottom line.

We help people see and understand data. Our own sales team is no exception. We rely on data and analytics to fuel our sales strategy, empower our sales team, and close more deals. Join us to discover how we put actionable sales data in the hands of our analysts, sellers, and sales leaders. We'll showcase dashboards on quota attainment, forecasting, account strategy, call-down lists, and more.

Get hands on with the new Mobile app! In this workshop, you will learn how to take existing Lightning customizations to your users' phones, and walk away with some common tips to make pages better for both mobile and desktop.

The NAACP partnered with Traction on Demand to envision a future where Member Engagement and Retention was automated and personalized for every member. Membership is the bedrock of The NAACP’s mission, so reaching every member with the correct messaging is crucial. Hear how the team collaborated to design, develop, and deploy key Journeys in Marketing Cloud to streamline Membership Engagement and drive an increase in Membership renewals.

Salesforce does a good job backing up data, however a great admin also knows when it's time to back up as well. This quick talk will review a few situations where a point in time backup is needed, along with general best practices and tools to help you be the best admin you can be.

Get hands on with the new Flow Builder and create a no-code integration to a 3rd party API so you can use it in your flows and deliver a seamless UI to your users

Great change means great opportunity.  To capitalize on this, consumer goods companies must be ready to leverage their digital transformation efforts to act quickly and effectively across their entire value chain.  Whether connecting the consumer experience with relevant marketing or staying agile in the route to market for traditional and D2C channels, organizations can deliver a seamless experience when they innovate and integrate across all business functions. Hear how the Salesforce Customer 360 is unlocking organization and ecosystem value across B2B, B2C and B2B2C - with a new product developed specifically for this industry.

Quip is the best way to transform sales and service processes for Salesforce customers. Learn how sales and service teams can improve account planning, accelerate case swarming, and get a live feed of your business in real-time on any device. Quip unlocks powerful new workflows that keep work in Salesforce, drive Sales Cloud and Service Cloud adoption, and help teams focus on spending time with their customers.

Banking's legacy definition of "customer relationship management" is changing in real time. No longer confined to just marketing, sales and service, CRM is morphing to encompass the full customer lifecycle from intent through up-sell across the front- and middle-office, while spanning every channel. In this session, we will explore how to use CRM as the foundation for unifying the full range of processes and operations required to deliver a connected, compliant and intelligent banking experience. We will also hear from banking leaders who are embracing this expanded definition of CRM and tackling some of the most complex design, data and compliance considerations as they re-architect banking away from products and transactions and toward a customer-centric model.

Data, Analytics & AI are the foundation of a digital enterprise in which actionable insights drive better outcomes. It's not just about being "data-driven", it's about being "outcomes focussed". To do that, you need to move beyond simply KPI reporting to a world in which business outcomes are optimized with connected intelligence. Whether it's sales, service or marketing, your team needs an intelligent experience that shapes winning behaviors and guides them to achieve better outcomes. Join this session to see how our Trailblazers are using the powerful combination of analytics and AI to deliver predictive and prescriptive insights at enterprise scale, automate workflows, and make every business experience intelligent.

The new world of banking is shifting to a unified banking experience across personal and professional roles, connecting retail and commercial lines of business around the customer, and delivering convenience at scale. Join us in this session and see how you can use the power of Quip and Financial Services Cloud to provide Relationship Managers with a customer 360 to better understand and anticipate customer needs, understand market and business complexity, and deliver the right products at the right time. By combining the power of Quip and Financial Services Cloud, banks benefit with real-time collaboration across teams with living relationship planning & call planning, up to date CRM data, resulting in a personalized customer experience.

Have you ever wondered how Salesforce does marketing? Get a behind-the-scenes look at how we think about marketing campaigns and use our own technology, Pardot, to find and nurture leads, close more deals, and maximize marketing ROI. This session is great for B2B marketers looking to develop a best-in-class marketing automation strategy.

Cyber Week and Black Friday were just a few weeks ago. What can retailers and brands expect from consumers in the 2019 holiday season? Everyone's got predictions, but ours are based on an exclusive data set: the real shopping activity data of 500 million shoppers. In this session, Commerce Cloud experts will share their need-to-know holiday learnings for consumer trends and behaviors.

In a world where agility and speed can disrupt markets overnight, both market leaders and emerging businesses need to drive digital transformation to survive and win. Companies look to their technology leaders to lead this charge and deliver digital transformation for customers, employees and partners. How can Salesforce help you succeed? Join us as we unveil the next generation Customer 360 Platform, and learn how IT leaders build connected experiences, continuously deliver sustainable innovation, and empower everyone across their organizations with innovations from process automation to AI to blockchain.

Join us to connect with employers from the Salesforce ecosystem to land your next career opportunity. With more than 4.2 million new jobs being created in the ecosystem by 2022, now is the perfect time to blaze a new trail! The Career Fair will give you an opportunity to network with recruiters in the Salesforce ecosystem.

Salesforce has a steady stream of product innovation to meet evolving business demands and is showcased in new product and feature releases throughout the year - and we always lean on our Trailblazers to help shape and prioritize our product map. In this special Salesforce-on-Salesforce session, we'll uncover how we engage with and collect feedback from our customers through strategic listening channels, develop new product ideas from those insights, and finally how we bring those customer-driven innovations to market. From product launch tiering to naming frameworks to messaging and positioning and release marketing, we bring the “best of our innovation” to our customers, partners, and internal stakeholders. Come see how we do it!

The dynamics of client relationships has changed dramatically in recent years. Clients have greater access to information, more options to choose from, and more channels to engage. Unfortunately, many firms have struggled to keep with constantly changing customer expectations. Join us to learn how financial services marketers are leveraging Salesforce Pardot to create world-class customer experiences, leveraging automation to attract new clients, and retain and grow existing clients at scale.

Businesses have a ton of data. Human-led analytics can be time consuming, and often doesn't lead to new business insights. Join us to see how to get started with AI-augmented analytics and how it can help companies discover top drivers for any business outcome. Learn how to start your journey to become an AI driven company through Einstein Discovery and Analytics.

The time to migrate to Lightning Web Components is upon us! The goal of this presentation is to provide attendees with a clear understanding of the differences between the Aura Framework and Lightning Web Components. We will demo multiple side by side comparisons of Aura and LWC, ranging from performance, architecture, writing code and styling. We will also share our experience with risk management during our migration process. Attendees will come away with a foundational strategy to iteratively migrate from the Aura framework to Lightning Web Components.

The threat landscape is ever changing. How are our Trailblazers using Shield, adapt to these change and mitigate current threats and also future proof themselves? In this session, we will target a list of common threat vectors and hear directly from our customer on how they keep up with this moving target.

Learn how PepUp Tech changed the course for these four Trailblazers. From the retail floor and years of unfulfilling work to starting successful careers with Salesforce customers and partners. You'll be amazed at the stories of personal, financial, and generational growth and success.

No one’s CRM management is more critical than Santa’s. The foundation for a successful Christmas lies in the quality and management of his data over time. Join us to learn the 4 key components of Santa’s superior data management and how you can use them to drive better business outcomes.

Join United Hatzalah to learn how they leverage Nonprofit Success Pack to cultivate personal relationships with their donors, which allows them to raise funds to provide life-saving, volunteer-powered, emergency medical services.

Learn how LendingTree empowers digital marketing and product analytics teams to maintain healthy margins in the competitive mortgage-lending landscape. This session covers four main areas: Team organization, data structure, Tableau reports, and how we use alerts

An assortment of handy utilities and (somewhat) secret shortcuts from the Community to help Admins work fast and look cool.

Don't let technical debt or code drag you down! Learn how to detect and remediate potential performance issues before they start. In this presentation, you'll hear tips for avoiding or fixing technical issues like long average page time, row locks, and concurrent apex errors. Plus, you'll hear ideas for adjusting team dynamics to be more proactive - so, you can keep your Salesforce environment healthy and operating at peak performance!

See how e.l.f. Cosmetics connected their customer experience, in partnership with Salesforce, to make every interaction they have with customers beautiful. You'll be inspired with a demo that shows the power of connected applications on one integrated CRM platform and learn best practices for building some of the most common connected customer journey use cases, spanning Marketing, Commerce, and Service.

You're invited to an epic, action-packed Demo Jam where six AppExchange partners will each have only three minutes to showcase the best of their finance and revenue operations apps with a real-time demo. The winner is chosen by you, the audience. Join us for this fast-paced, highly-anticipated battle of the app demos.

Customer experience is a hot topic and a great way to get new customers and grow sales, and yet most organizations struggle with what is required to improve it. Learn how to approach this elusive concept in a real-life, pragmatic presentation designed specifically for business leaders and technology executives. If you're looking to effectively empower and align your Business & IT teams and to grow sales, then this is the session for you.

CPQ is awesome. But when there’s a quote, there’s usually a contract, and that’s where Conga comes in: We manage the documents that drive our customers’ businesses. When 89% of business decision makers and influencers tell us the key to Digital Transformation is through documents, a comprehensive strategy to handle the lifecycle of contracts and other important business documents is crucial. Our industry leading Digital Document Transformation (DDX) suite, which is built around our Contract Lifecycle Management core, augments CPQ and provides customers with unprecedented opportunity to enter the CLM journey. This session will introduce CLM technology as a broader part of Conga’s DDX Suite of products and explain how the Conga Suite augments CPQ and affords customers an opportunity to begin their CLM journey at multiple entry points throughout the contract lifecycle. We will take a hard look into the trenches and speak to some exemplary use cases where Conga + Salesforce CPQ has delivered outsized results for our clients, including the Lead-to-Cash DigitalTransformation, which enables customers to sell faster and maximize recurring revenues. In this session, we will also discuss how one Conga customer, a leading provider of supply chain management software, has deployed Conga Contracts to scale their quote to cash processes.

Let's talk about how you can engage in the Trailblazer Community to connect, learn, have fun and give back with fellow Salesforce Admins. Meet local Community Group leaders and members, hear about local meetings, explore the global community, and learn how we all succeed together.

Join this session to explore the scientific underpinnings of what enables people to understand data quickly and effectively (and how Tableau helps them get there). We will dive into the neuroscience of the human visual system works, before exploring the scientific underpinnings of Tableau. You'll gain the tips and tricks necessary for authoring visualizations that effectively tell compelling data stories.

Join your local developer group leaders as they introduce the wonderful benefits of connecting developers together.

"Are you kidding me? How can you do this?" That's how friends responded when Karene shared her plan to retire after 19 years as a middle school English teacher. She took a leap of faith to build a nonprofit that assists mothers and their teenagers learn Salesforce, using Trailhead. She sees a clear pathway for disadvantaged, urban youth and under-skilled adults to literally change their lives by becoming Certified Salesforce Administrators.

In the 4th Industrial Revolution, customer-focused companies must master digital transformation. Do you know how to get started? Or are you stuck? Drawing from the Success Cloud North Star Report on "Digital Transformation" on digital transformation, you'll learn how Trailblazers building their transformation journeys. Join us to hear what leaders and organizations are doing to dream big, disrupt their industry and deliver the kind of customer experiences that make a difference.