Get a year's worth of learning in a single day. Join us in Washington, D.C., for an action-packed day of power sessions for every role. Check back soon for full session details.

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8:45 a.m. - 9:25 a.m.

  • Connected Nonprofit: Program Management on the Social Impact Platform
    Salesforce for Nonprofits helps organizations deliver more effective and efficient programs by connecting all relevant information in one place. Employees, partners, members, and data all work together seamlessly so organizations can automate every step and see the impact of their efforts in real time. Program managers collaborate seamlessly across geography. Directors have real-time insights to know they are investing in the right programs.
  • Connected Financial Processes for Connected Non-Profits
    AAs a growing nonprofit organization, you've worked hard to connect with stakeholders and cultivate multiple funding streams to fund mission success. But if your accounting and financial management processes are disconnected from the outreach and fundraising efforts you manage through Salesforce, your ability to focus resources on your mission is hampered—by manual and inefficient data re-entry from Salesforce to your financial system, and lack of visibility into your organization's true financial performance. Join us to learn how growing nonprofits like have connected Salesforce with Intacct's best-in-class cloud financial management solution to streamline financial processes, automate nonprofit financial reporting and get a complete picture of mission success.
  • Government Salesforce Community of Excellence
    Learn how the Federal Salesforce Community of Excellence group is providing a collaborative space for federal and state and local agencies to come together and discuss best practices, contract services, and vendor management on the Salesforce platform. Meeting every other month, the Community creates a forum in which information is shared and exchanged with the goal of reducing duplication of technology solutions developed by the government and driving consistent IT implementation standards. Please note you must have Government issued I.D. to attend this session.
  • Marketing Made Easy with Automation Studio
    This session will be an interactive group discussion forcused on identifying opportunities to automate regularly scheduled sends and share ways to utilize Automation Studio using the Marketing Cloud. Key topics that will be covered include: Common automations, Playbooks, & Triggered emails
  • Modern App Development on the App Cloud
    We are living in a new world where apps drive how we experience home, work, and even what we wear. These apps live on all kinds of devices, from mobile phones to mobile wear, where everything is now connected. As a developer, how do you make sense of all this data? How do you build apps that leverage it at precisely the right time, combine it with incredible user experience, and use the development tools and frameworks you love? Join this session to learn about some of the newest developer technologies in the App Cloud to help enable you to build modern enterprise applications.
  • Transform Your Business with Apps Built on the App Cloud
    The app revolution is here. What are you doing about it? Join Salesforce experts and App Cloud customers to learn how IT leaders can take advantage of the world's #1 Application Platform as a Service to transform their companies by delivering engaging and secure, enterprise applications for every part of the business. See updates on the latest product innovations from, Heroku, Lightning and more, and learn how you can deliver apps at the speed of business, with Salesforce App Cloud.
  • Weathering the Storm of Change Management
    Join us for an intimate and interactive discussion with other customers to learn how you can best manage ongoing Salesforce changes to keep current with ever-changing business needs. We will share strategies on who to include when planning for change, how to entice users to provide feedback, and what you should be thinking of when developing a change process to drive Salesforce ROI.

12:00 p.m. - 12:40 p.m.

  • Connected Financial Processes for Connected Non-Profits
    As a growing nonprofit organization, you've worked hard to connect with stakeholders and cultivate multiple funding streams to fund mission success. But if your accounting and financial management processes are disconnected from the outreach and fundraising efforts you mange through Salesforce, you're ability to focus resources on your mission is hampered -- by manual and inefficient data re-entry from Salesforce to your financial system, and lack of visibility into your organization's true financial performance. Join us to learn how growing nonprofits like have connected Salesforce with Intacct's best-in-class cloud financial management solution to streamline financial processes, automate nonprofit financial reporting and get a complete picture of mission success.
  • Connected Nonprofit: Leveraging the Nonprofit Starter Pack (at Any Size)
    From small and mighty nonprofits to large and complex, the Nonprofit Starter Pack has become the go-to fundraising and constituent management solution for thousands of organizations in more than 80 countries. Hear directly from two organizations of different sizes -- Baltimore Corps and the National Aquarium -- on how they tap the power and flexibility of a solution that's built specifically for nonprofits in partnership with a robust community.
  • New Features for Salesforce Admins
    Admins are the leaders who can guide their businesses to the future. Learn how to leverage the Lightning Experience and new features of Salesforce to drive innovation, tackle inefficiency and increase productivity.
  • Sales Cloud 101: Getting to Know the World's #1 CRM
    Want to see what makes Sales Cloud the worldwide leader in CRM? Come experience Sales Cloud up close and personal and see how it transforms the way companies sell--helping them be more productive, make more insightful decisions, and close more deals. You'll also get an up-close look at the all-new Lightning Experience. This session is geared towards beginners and people who are unfamiliar with Salesforce.
  • SteelBrick CPQ: Faster Quotes, Faster Close
    Learn how to supercharge Sales Cloud with SteelBrick Quote-to-Cash (including Configure, Price, Quote and Billing) so you can close deals faster. In this session you will see how SteelBrick automates your quoting and proposal process, helps you to maximize your revenue and eliminate errors, and gives you more visibility into your pipeline.
  • The Path to Lifecycle Marketing Success
    This session will be an interactive group discussion where we will focus on how to move from capturing attention to ensuring lifetime retention of your subscribers across all digital marketing channels within the Marketing Cloud. Key topics that will be covered include: Acquiring, Onboarding, Engaging, & Retaining
  • The Speed of Mission Transformation for Government
    Mandates for modernization and streamlined operational models are prompting institutions to shift their approach to service delivery in pragmatic and innovative ways. There is a new paradigm of governance emerging as organizations, ranging from Federal agencies to State & Local governments, are gradually turning away from traditional on-premise systems and adopting agile, cloud-based solutions that enable them to drive down costs and improve citizen-centric services. This session will pull from the experiences of government executives that are leading the way in innovation and actively transforming the way they approach mission delivery.
  • Train End-Users for Faster Adoption
    Join us for an intimate and interactive discussion with other customers to learn about end-user training techniques to increase Salesforce adoption and empower users in your company. This session focuses on the framework used to design and deliver an effective end-user training program. We will discuss strategies on the 5 Ws, ways to develop a role-based curriculum, and explore ideas for delivering and measuring your training efforts. Education is an ongoing journey. Get started on the right track!

1:00 p.m. - 1:40 p.m.

  • Drive Metrics Using Reports and Dashboards
    Join us for an intimate and interactive discussion with other customers to learn about the leading Key Performance Indicators that drive the reports and dashboards you rely on to make your most important business decisions. We will discuss best practices for identifying, creating, managing, and assigning metrics in your business.
  • Gov Strategies for Unlocking the Full Potential of your Enterprise
    Customer satisfaction and employee engagement predict an organization's ability to sustain growth and achieve their mission. This panel will discuss how the Salesforce Customer Success Platform can create high-impact employee, partner, and customer engagement. With the right foundation in place to drive productivity, the vision of Government/Defense and Industry leaders can be realized. Learn how agile, cloud-based solutions can accelerate change.
  • Rethinking Citizen Engagement & Interaction?Using Salesforce to Enable the CX
    Citizens expect the same experience when interacting with government as they do when engaging in retail experiences. How can agencies leverage commercial best practices to enable positive, effective interactions for citizens and employees to facilitate their mission? Join Accenture and other leading organizations to learn how to drive more impactful, engaging end-to-end experiences using the power of Salesforce.
  • SalesforceIQ: The Future of Selling is Here
    Salesforce is once again raising the bar of innovation by delivering SalesforceIQ. Powered by groundbreaking Relationship Intelligence technology, SalesforceIQ CRM (for small businesses) and SalesforceIQ Inbox (for existing Salesforce customers) are transforming selling for businesses of every size and industry. Join SalesforceIQ and special guests to discover the future of selling. Learn how SalesforceIQ can empower all World Tour attendees to sell smarter, sell faster and ultimately, close more deals.
  • Service Cloud Keynote: A New Era of Service for the Connected World
    Customer service is evolving as customers are increasingly connected to each other, to their devices and to more products than ever before. Join Service Cloud and guests to learn how organizations of all sizes and across all industries are using Service Cloud to deliver in-context service everywhere, supercharge agent productivity and provide smarter support in today's hyper-connected world. Come learn how to create and execute a vision for customer service to meet and exceed the needs of your customers.
  • The Road to Becoming a Connected Nonprofit
    Leading nonprofits are advancing their missions by leveraging cloud, social, and mobile technologies that connect their organizations, data, and constituents in whole new ways. Connected nonprofits take their fundraising, programs, community engagement, data analysis, and marketing efforts to the next level, while getting real-time insights anywhere, from any device. Hear first-hand from innovative nonprofits on how they leverage Salesforce's platform to make greater impact.
  • Transform Your Business With Community Cloud - featuring Fannie Mae
    Join us to learn how Community Cloud customers have transformed their businesses by connecting to customers, partners, and employees in whole new ways. You'll learn how Community Cloud dramatically improves channel sales, customer satisfaction and employee productivity. And Fannie Mae will share how they're combining social with business processes, data, and files to grow their businesses faster, more efficiently, and profitably.

3:00 p.m. - 3:40 p.m.

  • AppExchange for Everyone: Apps That Make a Huge Difference
    With over 2,900 apps on the AppExchange you can run your entire business on Salesforce. In this session you will hear customers share best ways to extend Sales and Service Cloud as well as how AppExchange can power solutions for every department with free and paid apps. Learn why over 79% of Salesforce customers use AppExchange apps.
  • Become a Data Management Rockstar
    Join us for an intimate and interactive discussion with other customers to understand how simple concepts such as naming standards and validation rules can have a positive impact on data. We will also discuss best practices for using Salesforce functionality and tools that impact effective data management.
  • Connected Nonprofit: Communicate More Effectively
    Whether you're engaging a new prospect or spreading the word about your cause, delivering the message to the right person at the right time can amplify your impact. Learn how nonprofit organizations are taking advantage of Salesforce's marketing communications tools to get the word out and drive more impact.
  • Government Digital Transformation and Innovation
    Government is being asked to transform the mission, closing the growing gaps between organization and client that result from today's data-rich, device-driven, customer-centric environment. Join us for a session hosting Peter Doolan, Salesforce EVP, Digital Transformation and Innovation. He will explore how the security, efficiency, and innovation of Salesforce serves as the technology standard for government transformation. Learn how this can help departments and agencies break down large, transformational goals into actionable, measurable steps. This session will also host Drew Myklegard, Enterprise Solutions Manager at Department of Veterans Affairs Center for Innovation; Drew will share how analytics is playing a key role in both the strategy and execution of the VA's current service transformation initiatives. Walk away with next steps on how to apply an analytical, data-driven approach that engages customers more compared any other industry.
  • Marketing Cloud: The Dawn of the Digital Marketer
    The sun is rising on the future of marketing. Customers are engaging with brands they love on digital channels like never before, and new technology is further enabling ways for companies to impress customers every day. The dawn of the digital marketer is upon us. Join us and learn how the world's most innovative brands are cultivating 1-to-1 customer experiences across marketing, sales, and service.
  • Transform and Innovate Your Salesforce with Cloud Services
    In today's market, a customer's experience can make or break a business. Cloud Services provides expert support, training, and services that can help you unleash the full power of your Salesforce technology, giving you the tools you need to compete in this customer-centric marketplace. Join us as we speak with a panel of thought leaders from some of the world's most innovative companies and hear how they're using Cloud Services to help them compete and win in a customer-led, digital and global market.

4:00 p.m. - 4:40 p.m.

  • Analytics Cloud: Get Smarter About Your Customers
    Launched at Dreamforce 2014, the Salesforce Analytics Cloud was built for any user, any data, and any device. We're excited to unveil the next wave of the Analytics Cloud to help every Salesforce customer instantly go from data, to insight, to action and ultimately get smarter about their customers. Learn what's new, see the product in action, and hear from customers who are experiencing unparalleled success with the Analytics Cloud.
  • Connected Nonprofit: Driving Change and Getting Buy-In
    Organizational change is hard. But when it means moving siloed data out of spreadsheets and antiquated data systems, it can be well worth the effort--leading to greater efficiency, value, and impact. Hear from nonprofit sector thought leaders that went through this org-wide change and came out the other side with impressive results. With best practices on change management, this session will give you what you need to get buy-in, increase adoption and successfully deploy and deepen technology in your organization.
  • The Blueprint for Building Stronger Sales
    Despite the availability of information, research shows that 8 in 10 sales reps are unprepared and fail to create value with buyers. Join to learn how the right information in Salesforce can help your organization grow faster by improving how sales and marketing connect with customers. See how is evolving to better arm your sales team and make Sales Cloud your competitive advantage.
  • Digital Government? Are you ready?
    Panel discussion with the Deloitte Digital Public Sector leadership from both Federal, and State & Local Deloitte Digital teams. Learn about the Digital era and how Public Sector institutions are achieving transformational change and delivering on the constituent expectations of a digital government that is accessible, responsive, and intuitive. The panel will highlight current and recent transformational journeys including Employee engagement, License and Permits, Call Centers, Complaints Management, and Platform as a Service to meet the industry specific needs of the digital government era.
  • Meet Pardot: Drive Sales with Intelligent B2B Marketing by Salesforce
    Did you know that 65% of B2B buyers have already made a purchase decision by the time they engage with a vendor sales rep professional (IDC)? Join us to get an inside look at Pardot, the sales and marketing secret weapon that allows you to intelligently engage with your buyers from click to close. Learn how adding marketing automation to your CRM can help you fill your pipeline, personalize the buying process at scale, and empower your sales and marketing teams to better market, sell, and engage in today's buyer-driven world.
  • Sales Cloud Best Practices: A Whole New Way to Sell
    What are our top customers doing to build better pipeline, accelerate sales rep productivity, and maximize sales results? How can you use the brand new Salesforce Lightning Experience to accelerate adoption and drive value for every user? In this session, we'll walk you through the critical steps and best practices sales organizations should follow and give you a first-hand look at how the Salesforce Lightning Experience helps reps sell smarter and faster from anywhere. Come watch live demonstrations of new features and hear from customers who have achieved amazing sales results with Salesforce.
  • Track and Move the Adoption Needle
    Join us for an intimate and interactive discussion with other customers to learn how to empower managers and individual contributors for achieving a higher level of Salesforce adoption. We will discuss strategies that help increase the value of Salesforce among the users, thus positively impacting the acceptance and usage of Salesforce in your organization.

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