Senior Vice President, Retail Industry Solutions, Salesforce
Shelley Bransten is the SVP of Retail Industry Solutions at Salesforce. In this role, Bransten is responsible for developing and launching transformative business solutions that address the unique challenges facing the retail industry.
In her previous role leading CRM for Gap, Inc., Bransten set the vision and execution of world-class CRM programs for Gap, Banana Republic and Old Navy. Shelley built out Gap Inc.’s CRM Strategy where she lead the team for over 16 years and oversaw the customer database and direct to customer marketing for the world’s largest specialty retailer.
In addition to her 16 year tenure leading CRM for Gap Inc., Shelley served on the Board of Merchants Customer Exchange (MCX) a mobile payments and loyalty coalition with executives from leading retailers and brands such as Target, Walmart, Lowe’s Southwest Airlines, Best Buy, Exxon Mobile, etc. Shelley has also been an advisory Board Member for Loyalty One’s annual Loyalty Innovation Awards.
Prior to Gap Inc., Shelley worked at Williams-Sonoma, Smith & Hawken and Visa USA. Shelley holds an undergraduate degree from Duke University and Masters in Business Administration from University of California at Berkeley.