Ready to think outside the transaction? Our breakout sessions can help.

Whether you’re a global retail powerhouse or a boutique brand on the rise, our sessions will help you turn shoppers into buyers and deliver a better, more personalized shopping experience to all of them.

  • Predictive Commerce with Salesforce Einstein
    Retailers which use data and intelligence to create superior customer experiences and make better business decisions are winning in the market. This track will help you bring this advantage to your business. Learn how Commerce Cloud Einstein artificial intelligence can personalize your shoppers' experiences. See how you can benchmark yourself and gain industry insights using data from across Commerce Cloud. Hear directly from customers and intelligence experts from across the community.

    AI for Everyone: How Varova Uses Einstein's Machine Learning to Power Personalization & Productivity
    Tuesday, 13 June from 11:15 - 12:00
    Speakers: Hannah Egan, Product Marketing Manager, Salesforce Commerce Cloud; Tony Pizza, Senior Product Manager, Salesforce Commerce Cloud

    In this session, you will learn about Commerce Cloud Einstein's embedded Artificial Intelligence capabilities. From empowering retailers to leverage their own data to supercharging 1:1 personalization, Commerce Cloud Einstein makes machine learning accessible to everyone. Attendees will learn how Varova drives increase in revenue with Einstein Product Recommendations and how they can fuse AI throughout their entire commerce strategy.

    Top 10 Insights and Trends Learned from Commerce Cloud Data
    Tuesday, 13 June from 13:15 - 14:00
    Speakers: Vinod Kumar, Director Business Intelligence, Salesforce Commerce Cloud; Doug Clark, Senior Data Intelligence Strategist, Salesforce Commerce Cloud; Giuseppe Grandinetti, Global Head Digital Marketing, Vibram Group

    Commerce Cloud processes more than 3TB of data every day that contains valuable signals about your shoppers' intents. Our experts have delivered hundreds of retailer-specific industry benchmarks that enable our customers to identify new and emerging growth opportunities for their businesses. Learn about actionable insights and emerging trends based on these benchmarks, and gain a better understanding of the relationship between the various metrics you use to monitor and measure business performance. You will also get to hear from customers to learn how these insights can be translated into actionable strategies.

    Supercharging the Future of Retail with Commerce Cloud Einstein
    Tuesday, 13 June from 14:15 - 15:00
    Speakers: Hannah Egan, Product Marketing Manager, Salesforce Commerce Cloud; Tony Pizza, Senior Product Manager, Salesforce Commerce Cloud; Jann Kalian, Head of e-Commerce and Omni Channel, Rodebjer

    This session will explore the exciting future of Commerce Cloud Einstein. Come discover our 2017 roadmap that builds on our personalization capabilities and powers the automation of manual tasks, saving retailers valuable time and money. Icebreaker will share their fantastic Einstein results thus far and steph through their future strategy around AI. Walk away from this session with dozens of ideas of how to inject the power of Artificial Intelligence into your commerce strategy of the future.

    Becoming Einstein: Englehorn Ecommerce Teams Advance Their Brand and Career with Commerce Cloud Einstein
    Wednesday, 14 June from 11:15 - 12:00
    Speakers: Ross Guthrie, Senior Industry Strategist, Salesforce Commerce Cloud; Nicholas Deltorro, Industry Strategist, Salesforce Commerce Cloud; Kristin Hesse, Team Lead, Online Merchandising, Engelhorn

    Commerce Cloud Einstein and AI technology at large will soon underpin nearly everything from merchandising to back office operations. In this session, we'll discuss how Einstein helped Engelhorn find the space to innovate and bring new ideas into action. Let Einstein transform you and your teams into AI trailblazers by enabling you to discover new and creative ways to connect with your customers.

    Explore the Art & Science of delivering a Compelling Digital Shopper Experience with Jack Wills
    Wednesday, 14 June from 13:15 - 14:00
    Speakers: Vinod Kumar, Head of Analytics & Intelligence, Retail Practice, Salesforce Commerce Cloud; Dale Western, Head of Online Trading, Jack Wills

    Shoppers encounter new digital experiences every day, which influence their expectations of shopping with your brand. Based on aggregated heat mapping data and several years of experience in User Experience & Design, this session will showcase emerging trends in user experience and provide data to support it. You will also hear from Jack Wills about their experience leveraging these insights to realize improvements in their shopping experiences.
  • Faster Innovation
    Ever-changing consumer behavior and expectations require retailers to embrace innovation at a never-before-seen pace. This track will explore how Commerce Cloud can be part of your innovation strategy, showcasing the latest functionality and ensuring your know how best to leverage it to engage your customers and keep abreast of their expectations. Sessions will address the topic of innovation holistically, covering all aspects of your business, internal and external.

    Innovating Retail Organizations: the Next Stage of Transformation with LLX Global Business Services
    Tuesday, 13 June from 11:15 - 12:00
    Speakers: Rob Garf, VP, Industry Strategy & Insights, Salesforce Commerce Cloud; Rosemary Okolie, Industry Strategy Manager, Salesforce Commerce Cloud; Julie Rousseau, Industry Principal, Salesforce Commerce Cloud; Mark West, Founder and CEO, LLX Global Business Services

    The pace of change in customer demands, competitive pressure, and technology means that organizations need to rethink their operational and organizational models to compete, differentiate, and grow profitably. This session will describe new research undertaken by Salesforce and Accenture to explore the next phase in organizational transformation. In addition, Mark West from LLX will share their approach to transforming LLX’s organization.

    Selling Across European Countries Featuring Puma and Birkenstock
    Tuesday, 13 June from 13:15 - 14:00
    Speakers: Daniel Reckling, Industry Principal, Salesforce Commerce Cloud; Oliver Hoeck, International Project Lead, Birkenstock; Felix Jahn, Head of EceCommerce Europe, PUMA

    Europe is becoming less unified. It is not only Brexit, but several nationalist movements in various countries that lead to higher barriers to entry and more regulations. But the growth rates across Europe are outpacing US ecommerce growth. Hear from Birkenstock and Puma as they share their formula for success in Europe, featuring strategies that will help you span European markets quickly. We'll cover relevant feature sets of Commerce Cloud to ensure and accelerate your expansion plans.

    Winning with Site Search and SEO, Featuring adidas
    Tuesday, 13 June from 14:15 – 15:00
    Speakers: Rene Kessler, Senior Product Manager, Salesforce Commerce Cloud; Matteo Arzilli, Business Solutions Manager, Salesforce Commerce Cloud; Molly Boyle, Global SEO Manager, adidas

    Search Engine Optimization is constantly changing and retailers like adidas compete for placement in search engines and social media feeds. Commerce Cloud continuously innovates with new tools and features to improve digital ranking and increase traffic and visibility. In this session, you will learn how these new SEO features can enrich your brand's experience and improve your online visibility in search engines and social media channels. Adidas will also present their SEO strategy and how they stay on top in the rankings game.

    Content & Commerce: PUMA and Liberty Create Compelling Experiences
    Wednesday, 14 June from 11:15 – 12:00
    Speakers: Susan Baker, Director, Retail Practice Content & Community, Salesforce Commerce Cloud; Eric Fergusson, eCommerce Director, Liberty; Sophie Samon, Content Manager eCommerce Europe, PUMA

    Truly compelling content builds brand relationships, turning one-time shoppers into repeat buyers. But too little content leaves the shopper unsatisfied and too much confuses the path to purchase. This session will discuss strategies on finding the right content balance for both your customer and your internal resources. Hear from two iconic brands, Liberty Retail and PUMA on how they showcase content in the right place at the right time, resulting in confident purchases.

    Merchandising Innovations that Drive Revenue: Case Studies from Masai Clothing and Bonmarché
    Wednesday, 14 June from 13:15 – 14:00
    Speakers: Emmanuel Badoo, Senior Product Manager, Salesforce Commerce Cloud; Irina Kyselova, Principal Success Specialist, Salesforce Commerce Cloud; Brian Anderson, Head of eCommerce, Masai Clothing Company, Stuart Lee, eCommerce Manager, Bonmarché

    From merchandising to personalization tools, Commerce Cloud regularly releases new features that provide out-of-the-box functionality to encourage conversion and revenue growth. Join this session to hear customer success stories from Masai and Bonmarché that feature some of the newest enhancements to our platform, including search enhancements, promotions improvements, catalog management and personalized content.
  • Unified Experience
    Shoppers don’t see channels or touch-points, they only see brands. In this track, learn how retailers can and must deliver a coordinated, brand-consistent experience across channels, driven by a single view of key data such as product, price, promotion, order and more. Sessions will include demonstrations, presentations, real-world examples, and product overviews -- including of the new Commerce Cloud Store solution and Commerce Cloud's enhanced order management capabilities.

    Mobile is First. Now What?
    Tuesday, 13 June from 11:15 – 12:00
    Speakers: Rick Kenney, Senior Director, Industry Strategy & Insights, Salesforce Commerce Cloud; Douglas Blunt, Global Digital Director, La Prairie; Fredrik Ostling, Commerce Manager, IvyRevel

    In this mobile-first age, optimizing the experience on phones is crucial. The phone is the shopping companion, as consumers are more spontaneous and interrupted than ever. In this session, we'll share the true state of mobile commerce, best practices to consider, as well as mobile commerce insights from two trailblazing retailers, IvyRevel and La Prairie.

    After the "Buy" Button: How Customer Service and Order Management Create Lifetime Customers
    Tuesday, 13 June from 13:15 – 14:00
    Speakers: Erik Holm, Senior Director, Product Management, Salesforce Commerce Cloud; Arthur Werner, Director Global Ecommerce Projects, Harman; Briony Garbett, Customer Director, Oasis

    Lifetime customers are created after the buy button. Available inventory, world-class customer service, and flexible delivery options are some of the most important methods to keep consumers loyal. Learn from leaders at Harman and Oasis about how Customer Service strategies can help you extend your investment in Ecommerce -- and how to keep customers happy, and coming back for more.

    Digital and Store: Can’t We All Just Get Along?
    Tuesday, 13 June from 14:15 – 15:00
    Speakers: Erin Dorshorst, Senior Product Marketing Manager, Salesforce Commerce Cloud; Graeme Grant, VP Business Solutions, Salesforce Commerce Cloud

    It’s no secret that retail is changing and in order to survive retailers must change as well. From a young age, we are taught to share so why can’t commerce channels do the same? In this session hear how Commerce Cloud Store is revolutionizing the retail store experience by sharing data across channels, in real time. With a single view of customers, products, pricing and inventory information online and in-store retailers will be able to improve store associate productivity, create personalized customer engagements and approach in-person experiences in a whole new way.

    Organizational Innovations: Towards a Unified Customer Experience
    Wednesday, 14 June from 11:15 – 12:00
    Speakers: Julie Rousseau, Industry Principal, Salesforce Commerce Cloud; Helena Theakstone, Head of Digital Category Marketing at Marks and Spencer, Oasis; Dan Seymour, Director of Client Technology, LLX; Steffen Sandner, Head of Digital Development, Marc O’Polo

    Delivering a truly unified customer experience requires an organization that acts as one team, and can respond faster, experimenting and adapting to changes in customer needs. Cultivating such a mindset shift can be difficult, but reduces the need for more disruptive organizational changes. In this panel discussion, leading omni-channel brands LLX, Marc O'Polo and Oasis will share their experience rethinking roles and reinventing workflow, metrics and prioritization to drive omni-channel success.

    The Shopper has Changed, Have You? Finding Your Way in the New Shopper-First Reality
    Wednesday, 14 June from 13:15 – 14:00
    Speakers: Rick Kenney, Senior Director, Industry Strategy & Insights, Salesforce Commerce Cloud; Hilding Anderson, Director, SapientNitro; Anthony Lesueur, Head of Digital, Vilbrequin

    With insights derived from the shopping activity of more than 300 million shoppers, fused with a sweeping six–country global consumer survey, this session provides the trends that are shaping retail today, the 4 new retail pillars, and how to succeed in this new landscape. Hear how forward-looking retailers, including Vilbrequin, are evolving their business within this new retail landscape to win shoppers. Join us to learn what it takes to capture the attention of today's shopper.
  • Deep Dive: The Latest Commerce Cloud Enhancements
    Using the latest Commerce Cloud enhancements is a key to success. Designed for all technical audiences, this track will showcase recent platform innovations. Commerce Cloud product managers and architects will deep dive not just into core digital commerce enhancements, but also the latest on Einstein, Commerce Cloud Store and order management. In addition to learning about the most recent developments, you'll also gain get insight into our future direction and product roadmap.

    Commerce Cloud Platform and Developer Roadmap
    Tuesday, 13 June from 11:15 – 12:00
    Speakers: Jim Lynch, Senior Product Manager, Salesforce Commerce Cloud; Chris Lawrence, Director of Product Management, Salesforce Commerce Cloud

    Commerce Cloud delivers a secure, scalable, reliable, and highly performing commerce platform. This session will provide a preview of major platform and developer initiatives for 2017. Included in this session will be a preview of some of API, automation, and continuous integration improvements.

    Mobile-First Reference Architecture (SiteGenesis): Design Review
    Tuesday, 13 June from 13:15 – 14:00
    Speakers: Jim Lynch, Senior Product Manager, Salesforce Commerce Cloud; Saloni Borar, Senior User Interface/User Experience Specialist, Salesforce Commerce Cloud; Christian Muecke, Senior User Interface/User Experience Specialist, Salesforce Commerce Cloud

    Mobile-First Reference Architecture (SiteGenesis) makes it easy for merchants to optimize the mobile shopping experience thanks to an evolution in mobile-friendly design. This design-oriented presentation will showcase the new data-driven UX, along with out-of-the-box merchandising best practices and roll-out timeline to give attendees a leg up on mobile design optimization.

    Mobile-First Reference Architecture (SiteGenesis): Architecture Review
    Tuesday, 13 June from 14:15 – 15:00
    Speakers: Jim Lynch, Senior Product Manager, Salesforce Commerce Cloud; Ilya Volodin, Software Engineer, Salesforce Commerce Cloud

    Tooled for the developer and designed for the mobile shopper, Mobile-First Reference Architecture (SiteGenesis) empowers site architects to innovate faster. This session, led by a SiteGenesis architect, will introduce the mobile-first roll-out timeline, followed by an introduction to the new site development framework.

    Customizing Order Management in a Whole New Way
    Wednesday, 14 June from 11:15 – 12:00
    Speaker: Amanda Hatker, Senior Product Manager, Salesforce Commerce Cloud

    Order Management allows brands to deliver a true omnichannel experience by enabling distributed order management, order processing, and inventory tracking across all channels. Get a glimpse into the roadmap and see a live demo on how to customize Order Management using the same development model and implementation approach as Commerce Cloud Digital.

    Achieve Faster ROI With Einstein Best Practices
    Wednesday, 14 June from 13:15 – 14:00
    Speaker: Ross Guthrie, Senior Industry Strategist, Salesforce Commerce Cloud; Kay Domachowski, Senior Technical Architect, Salesforce Commerce Cloud

    With Einstein, brands can leverage their customer and product data to power smarter shopping experiences. This session will showcase Commerce Cloud customer Black Diamond and how they successfully adopted personalized Product Recommendations, powered by Commerce Cloud Einstein. Session attendees will also leave with an understanding of Einstein best practices, how to quickly implement, and what to avoid in order to achieve a faster ROI.
  • Tools & Skills for Efficient, Trusted Operations
    Commerce success depends on achieving maximum platform efficiency and security. Designed for developers, architects and administrative technology professionals, this track will sharpen attendees' skill sets and set them up to create more value for their organization. Led by Commerce Cloud technical experts, sessions will feature best practices, new technologies and methodologies -- ranging from sophisticated techniques to simple tips, tricks and tools that yield big results.

    APAC at a Glance: Understanding Technical Readiness
    Tuesday, 13 June from 11:15 - 12:00
    Speaker: Roberto Manicardi, Technical Architect, Salesforce Commerce Cloud

    Going global touches almost every aspect of a digital commerce business. Multiple languages. Multiple currencies. Different payment and shipping methods. And that’s just the beginning. Join us for a session with Commerce Cloud APAC architects to learn and discuss how to achieve technical readiness for expanding your global commerce business to APAC. We will address single realm vs. multi realm solutions, strategies for partner selection as well as 3rd party collaboration and integration, focusing on APAC expansion.

    Behind the Scenes: Customer Support For the Digital Platform
    Tuesday, 13 June from 13:15 - 14:00
    Speakers: Amandine Morin, Customer Support Engineer, Salesforce Commerce Cloud; Stephanie Besga, Technical Account Manager, Salesforce Commerce Cloud

    Commerce Cloud Customer Support is ready to help you at every stage of your Digital journey. Get a behind the scenes view of how customer support engages with your technical teams to provide updates and enhancements such as eCDN, two-factor authentication, HTTPs, a POD move, and more.

    Customizing Customer Service Center
    Tuesday, 13 June from 14:15 - 15:00
    Speaker: Christian Meyer, Product Manager, Salesforce Commerce Cloud

    Commerce Cloud Customer Service Center (CSC) leverages Shop API’s that hook into Commerce Cloud Digital to share data - including customer information, product, pricing, and promotions - across systems. This session will detail how brands can customize CSC through metadata and design best practices to meet specific business needs. Attendees will also benefit from a demo of the new CSC custom action solution.

    Customizing the Checkout Process
    Wednesday, 14 June from 11:15 - 12:00
    Speaker: Danny Gehl, Technical Architect Director, Salesforce Commerce Cloud

    Streamlining the checkout process improves conversion. Hear how a Commerce Cloud customer instituted a customized, single page, plug-and-play checkout process and is seeing extraordinary conversion rates. Learn how this approach provides an alternative to the SiteGenesis checkout implementation. The customer will review how the combination of LINK integrations, JavaScript controllers, responsive design, and the separation of business and presentation logic all contributed to this customized checkout experience.

    Move Faster & Improve Efficiency with Continuous Integration
    Wednesday, 14 June from 13:15 - 14:00
    Speakers: Tobias Lohr, Senior Technical Architect, Salesforce Commerce Cloud; Ashish Lockmun, Delivery Manager, BESTSELLER

    Continuous integration and automation helps merchants move faster by reducing the time between business request and production go-live. This session shows how leveraging a common tool set and the Javascript Controller framework can ensure a stable release by taking any committed code through build, unit test, deployment, integration, and functional test all the way from sandboxes to production.
  • Beyond Commerce: Targeting, Acquiring and Nurturing Shoppers
    Commerce doesn't end with purchasing -- the full journey ranges from brand discovery to conversion to nurturing repeat shoppers. In this track, learn how Salesforce's Intelligent Shopper Success Platform can connect commerce to this larger retail marketing effort. See how Salesforce Marketing Cloud - including Krux, combines with Commerce Cloud to change the retail game from finding like-minded audiences, to sending the most relevant messaging, to converting shoppers into brand loyalists.

    Set Yourself Up for Marketing Success - Best Practices from the Front Lines of Marketing Cloud
    Tuesday, 13 June from 11:15 - 12:00
    Speaker: Sally Nowroozi, Senior Marketing Consultant, Salesforce Marketing Consulting Practice EMEA, Salesforce Marketing Cloud

    Learn what makes customers successful - or not successful - based on the experiences of hundreds of Marketing Cloud customers. Learn the foundational elements necessary for implementing a successful marketing strategy or campaign, and learn to identify red flags that can spell trouble for your marketing plan. The Salesforce Marketing Cloud team will highlight examples of customers getting the most out of their digital marketing efforts and share best practices so that your company can too.

    Email Marketing in the Age of the Connected Customer
    Tuesday, 13 June from 13:15 - 14:00
    Speaker: Sally Nowroozi, Senior Marketing Consultant, Salesforce Marketing Consulting Practice EMEA, Salesforce Marketing Cloud

    Email continues to be the marketing tactic with the highest ROI. The Salesforce Marketing Cloud team will discuss tried and true basics along with major trends changing the practice of email marketing. Hear examples of retailers using unique, innovative, and successful email strategies.

    The Salesforce DMP and How it Can Revolutionize Your Marketing with Better Customer Data
    Tuesday, 13 June from 14:15 - 15:00
    Speaker: Hicham Mabchour, EMEA Regional Sales Director, Salesforce DMP

    The Salesforce DMP helps marketers capture, unify, and activate data to orchestrate more relevant and valuable experiences across all consumer touchpoints, no matter the channel or device. Learn how the Salesforce DMP can bring your commerce cloud data to the next level.

    Customer Journeys: How to Elevate the Customer Experience at Every Touchpoint
    Wednesday, 14 June from 11:15 - 12:00
    Speaker: Tom Smith, Senior Manager Product Marketing, Salesforce Marketing Cloud

    Well-executed customer journeys can drive sales and elevate the experience across the entire customer lifecycle from marketing to commerce to service. Learn best practices for building, testing, and optimizing your customer journeys that you can apply to all of your customer communication.

    Social for Unsocials - How E-Commerce Teams Can use Social Media Insights to Drive Success
    Wednesday, 14 June from 13:15 - 14:00
    Speaker: Tom Smith, Senior Manager Product Marketing, Salesforce Marketing Cloud

    Is the word "social" in your job title? If not, your role is still impacted by what is happening in the social media and digital spaces every day. Learn how some of the world's biggest brands are using Actionable Social Listening to make decisions about Web site merchandising, promotion, product design and search as well as attributable traffic generation, social customer care and overall marketing budget allocation. Join the Salesforce Social Studio team as they share experience working with hundreds of Salesforce customers on social media and social listening strategies.
  • Beyond Commerce: Serving Shoppers and Creating Advocates
    Today's connected shopper expects a unified experience not just across commerce channels but at every touchpoint throughout their journey with the brand. A great overall experience can create powerful brand advocates; a poor or disconnected one can yield the opposite. In this track, learn how Salesforce's Intelligent Shopper Success Platform, including Service Cloud, and Community Cloud, can connect commerce to customer service, communities and other aspects to provide a truly unified customer experience.

    Let's Get Personal: Learn How Leading Retailers Deliver Smarter Service
    Tuesday, 13 June from 11:15 - 12:00
    Speaker: Alwin Schauer, Regional Vice President Service, Salesforce Service Cloud

    The retail customer has changed, and savvy retailers are disrupting themselves to deliver a great experience. Whether you need to close cases faster, personalize your customer service, provide better self-service or serve more customer touchpoints, Service Cloud can help. Learn the latest in customer service technology and find out how some of the world's biggest brands are innovating with Service Cloud.

    Building Mobile Experiences Your Retail Customers Will Love
    Tuesday, 13 June from 13:15 - 14:00
    Speaker: Nino Bergeld, Retail Solution Engineer, Salesforce Platform

    Armed with smartphones and third-party apps, shoppers are connected and social. They expect a personalized experience everywhere, and stores are becoming just one touchpoint for increasingly dynamic customer interactions. Join us to learn how leading retailers have leveraged apps to bring a whole new level of service and personalization to their customers. Erase the boundaries between physical and digital storefronts and reimagine the entire retail experience from in-store to online, and beyond​ with highly engaging and connected shopper apps built on Salesforce App Cloud​.

    Thrive in the New Retail Reality: Leading Retailers Share the Value of the Shopper Success Platform
    Tuesday, 13 June from 14:15 - 15:00
    Speakers: Zeeshan Idrees, Retail Industry Go To Market Director, Salesforce; Daniel Gehring, CIO & COO, ORSAY

    Savvy retailers know that to truly succeed in this new digital era, you must deliver a connected brand experience across every shopper touchpoint. In this session, leading retailers share how they are creating seamless customer experiences, authentic 1-to-1 engagement, and operational excellence across every channel including online, in-store, and the call center. You'll walk away inspired and ready to join other retailers who leverage the full power of Salesforce — including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and the Platform — to thrive in the new retail reality.

    RISE UP! Revolutionize the Digital Experience and Engagement for Customers and Partners with Communities
    Wednesday, 14 June from 11:15 - 12:00
    Speaker: Laurent Kubaski, Director Product Management, Salesforce Community Cloud

    Experience is increasingly the X factor for retail success. Learn how Salesforce Community Cloud revolutionizes the digital experience by connecting customers with personalized, branded content and peer engagement. Enable associates and partners to sell more with seamless access to the most up-to-date resources in a secure ecosystem.

    Transforming Retail: Salesforce Cloud Solutions for a 360 Customer Experience
    Wednesday, 14 June from 13:15 - 14:00
    Speakers: Brian Collins, VP Product Management, Salesforce Commerce Cloud

    Learn about how Salesforce Clouds can work together to help you connect with shoppers, empower your associates and agents, and gain more time to innovate. In this session, the team will take you through their cross-cloud approach, describe the top use cases, and provide a preview into roadmap timing.
  • Circles of Success
    Network, share, be inspired! Join your peers in a roundtable discussion, with topics from clients who would like to share their successes, challenges, and stories. Share your own experiences. Explore some new exciting special interest opportunities available to help you grow and expand your brand. You’ll come away from these sessions with inspiration, new relationships, and loads of information – this is possibly one of the most valuable experiences you’ll have at XChange!

    Super Session 1: Insights, Analytics, and Intelligence
    Tuesday, 13 June from 11:15 - 12:00
    Speakers: Claus Opperman, Senior Success Specialist, Salesforce Commerce Cloud; Nicholas DelToro, Industry Strategist, Salesforce Commerce Cloud; Ross Guthrie, Senior Industry Strategist, Salesforce Commerce Cloud; Doug Clark, Senior Data Intelligence Strategist, Salesforce Commerce Cloud; Maren Agirregomezkorta-Perez,Teamhead Content Management Ecommerce Europe, Puma; Vanessa Platz, Head of Online Sales, Marc O´Polo

    Network with data driven professionals and exchange ideas for leveraging analytics and intelligence to drive revenue and personalize the customer experience.
    Table 1: Configuring Merchandising Product Recommendations Rules
    Table 2: Deploying Einstein Data Feeds
    Table 3: Overview of Commerce Insights with Einstein
    Table 4: Business Manager Analytics 2.0

    Super Session 2: Finding and Retaining Customers for Life
    Tuesday, 13 June from 13:15 - 14:00
    Speakers: Gunnar Ulle, Regional Director Retail Practice, Salesforce Commerce Cloud; Florent Benoit, Principal Success Specialist, Salesforce Commerce Cloud; Eric Lessard, Product Marketing Manager, Salesforce Commerce Cloud; XIu Qiang Chu, Front End Architect, L'Oreal; Lea Altabal, Ecommerce and UX Project Manager, L'Oreal

    Share strategies and get inspired by ideas for finding new customers through social, SEO and omni-channel initiatives while unifying the customer experience to support retention.
    Table 1: Effective Tools for Dealing with Negative Social Feedback
    Table 2: Leveraging Social to Acquire New Customers
    Table 3: Breaking Down Barriers Between Channels
    Table 4: Using Apple Pay and Amazon Pay to Turn Browsers to Buyers

    Super Session 3: Unified Commerce
    Tuesday, 13 June from 14:15 - 15:00
    Speakers: Premal Mehta, Salesforce, Commerce Cloud; Geoffrey Baudt, Director Ecommerce, Cassis & Paprika; Grace Edinger, Manager, Digital Products, Kiehl's USA; Sam Sibbert, Head of Group Product, Marks & Spencer; Laika Moussa, Front End Product Owner, Ubisoft Internationa

    Participate in a roundtable discussion with fellow retailers who are focused on transforming the unified commerce experience, while overcoming the operational challenges of today's rapidly changing retail environment.
    Table 1: Strategies for Moving from Ecommerce to Unified Commerce
    Table 2: Approach to Omni-Channel Solutions
    Table 3: Managing Multiple Sites with Commerce Cloud
    Table 4: A Win-Win Approach to Franchise Partners

    Super Session 4: UX and Site Design
    Wednesday, 14 June from 11:15 - 12:00
    Speakers: Eloise Paterson, Success Specialist, Salesforce Commerce Cloud; Jonathan Attali, Ecommerce Director, Etam; Sophie Samon, Content Manager eCommerce Europe, PUMA; Julien Nouet, Global Frontend & UX/Ecommerce Program Manager, Lacoste; Moritz Schindele, Group Manager Shop Management Ecommerce, Marc O'Polo

    Join a lively discussion around UX best practices, testing strategies, mobile enhancements and checkout optimizations. Share your success stories and gain actionable insights to take back to your team.
    Table 1: Navigation Design and Optimizing Checkout Funnel
    Table 2: Redesign: Balancing Performance and Brand
    Table 3: Brand Site vs Commerce
    Table 4: Content Management

    Super Session 5: The Commerce Cloud Roadmap
    Wednesday, 14 June from 13:30 - 14:15
    Speakers: Jim Lynch, Senior Product Manager, Salesforce Commerce Cloud; Chris Lawrence, Director Product Management, Salesforce Commerce Cloud; Anne Curtis, Senior Product Manager, Salesforce Commerce Cloud; Tony Pizza, Senior Product Manager, Salesforce Commerce Cloud; Rosa Portocorrero, Senior Product Manager; Salesforce Commerce Cloud; Amanda Hatker, Senior Product Manager, Salesforce Commerce Cloud

    Learn more about upcoming features to the Commerce Cloud roadmap while providing our product managers input to your own roadmap. Customers can share feedback on roadmap enhancements while contributing ideas for the future of Commerce Cloud.
    Table 1: Digital - Developer & Admin Focus
    Table 2: Einstein Shopper & Merchandising Experiences
    Table 3: Order Management
  • Innovation from the Commerce Cloud Partner Ecosystem
    Appropriate for all attendees, this track will include a series of 20-minute sessions, presented by members of the Commerce Cloud partner ecosystem and featuring a range of complementary technologies and services. Content will include compelling use cases, demonstrations and visual presentations, Commerce Cloud partners will highlight new technologies and innovative techniques designed to work with the Salesforce Commerce Cloud platform and accelerate retail growth.

    The Digital Future of Retail – Eight Game-Changing Technologies
    Tuesday, 13 June from 11:15 - 11:35
    Speakers: Anna Bancroft, Managing Director, Accenture; Anthony Farrow, Managing Director, Accenture

    More change is likely to occur in the retail industry in the next 10 years than we have seen in the last 40. With so many new technologies and trends, it can be hard to prioritise the opportunities. In this talk, using fresh thinking from Accenture in conjunction with the World Economic Forum (WEF), we examine eight key technologies needed to stay competitive, how retailers can use digital to connect better with an increasingly empowered consumer, and what this means for your customers.

    Harman: Global Market Entry Strategies
    Tuesday, 13 June from 11:40 - 12:00
    Speaker: Michelle Frank, Senior Manager Global eCommerce, Harman

    Global expansion is becoming increasingly complex. But the business opportunity for global brands is still significant as consumers across the world look for almost everything on the web. Michelle Frank, Senior Manager Global Ecommerce at Harman will share their rules for ecommerce success across the globe, featuring an MVP strategy that will help you span most markets quickly. The session will also cover how Harman has collaborated with Adyen to ensure and accelerate global expansion using a single global payments platform.

    Marketplaces and the Cloud. The MailShop.co.uk Case Study
    Tuesday, 13 June from 13:15 - 13:35
    Speakers: Mike Willoughby, CEO, PFS; Adam Kemp, Head of Ecommerce, DMG Media (Mail Newspapers)

    Mail Newspapers, which comprises the Daily Mail and Mail on Sunday, appointed PFS to implement and launch their online retail proposition MailShop.co.uk, a new revenue stream and a means to unearth valuable first party data. The ecommerce site uses a marketplace model with multiple vendors, the first of its kind for a UK news brand and launched on the Salesforce Commerce Cloud platform in Europe.

    Serving Up Sweet Luxury at Hotel Chocolat
    Tuesday, 13 June from 13:40 - 14:00
    Speaker: Katie Dunlap, Vice President, Customer Success, LYONSCG

    British chocolatier Hotel Chocolat’s new ecommerce site is one of the most sophisticated Salesforce Commerce Cloud implementations, featuring a highly customized luxury brand experience. Four distinct sites were combined under one framework, including a B2C site, two content sites and a subscription-based site. This session will provide valuable insight on how to extend the capabilities of Commerce Cloud to create memorable experiences using tailored business logic and innovative integrations.

    Why We Need to Rethink Stores – Enabling the Omnichannel Fulfilment Advantage
    Tuesday, 13 June from 14:15 - 14:35
    Speakers: Enda Breslin, Head of Sales Europe, Radial; Johannes Wikström, Omnichannel Specialist, Peak Performance (IC Group)

    IC Group, the Danish based premium lifestyle apparel group comprising Tiger of Sweden and Peak Performance, will describe their omnichannel journey to date. Johannes Wikström, Omnichannel Specialist, will discuss how IC Group faced difficulties meeting customer demand as a result of rapid European expansion and turned to store fulfilment as a means to connecting customers with all available stock. Wikström will discuss the business benefits realized, and how they overcame obstacles along the way.

    Growing the Business & Evolving the Customer Experience...the Pret Way
    Tuesday, 13 June from 14:40 - 15:00
    Speakers: Terry Hunter, MD, Astound; Johanna Selin, Ecommerce Director, Pret

    Astound & Pret will be discussing the entire RFP process and road map for their digital commerce strategy. Pret will discuss what they were looking for in terms of their digital partner and why they chose Astound & Salesforce. Join us to learn about the multiple roll-out strategy and challenges and benefits endured along the way. We will discuss elements of their B2C strategy and how Salesforce Commerce Cloud is helping to push the boundaries in FMCG with their customer experience.

    Birkenstock: A 360˚ Journey Using Integrated Architecture of Salesforce Clouds
    Wednesday, 14 June from 11:15 - 11:35
    Speakers: Colin Roets, Channel Services, BE EXCELLENT GmbH; Oliver Hoeck, Head of Ecommerce, Birkenstock

    Birkenstock Digital’s strategy is to bring the brand to life and have a continuous dialog with the customer through the complete life cycle: demand generation, engagement, conversion, transaction, fulfilment and after care. The purpose is to acquire new prospects converting them to customers and finally to brand disciples using one unified integrated Salesforce eco-system of different Application Clouds.

    Launching an International Connected Commerce Platform: Kenzo Testimonial
    Wednesday, 14 June from 11:40 - 12:00
    Speakers: Guillaume Legangneux, Manager for Digital & Omnichannel operations, Kenzo; Pablo Rey, Vice President, Itelios

    The international deployment of an ebusiness strategy needs to be specific for retailers and brands. Itelios, a Connected Commerce expert and KENZO, a famous French fashion brand, will provide a testimonial on how we have managed their digital international expansion. Join us to learn about the following business inputs: local merchandising & product recommendation, pricing management, customer management, cross border approach and international payment.

    The Content & Commerce Love Story… and it’s Even Better Sequel
    Wednesday, 14 June from 13:15 - 13:35
    Speakers: Matthias Meijer, Sales Director Benelux, e-Spirit; Michael Thal, Solution Architect, e-Spirit

    Experience how L'Oréal Luxe cosmetics brand Urban Decay (UD) has expanded into new global markets, doubled the size of its website by introducing the ‘UD All Access’ site, increased page views by 258%, and increased site entrances by 1600% by implementing Salesforce Commerce Cloud and the Content Experience Hub. Learn how FirstSpirit supported UD’s globalization goals and deliver localized and seamless experiences. See new possibilities for content delivery leveraging the new Content Integration API.

    Don’t Get Left Behind: The New Era of Retail with Liberty of London
    Wednesday, 14 June from 13:40 - 14:00
    Speakers: James Brooke, CEO, Amplience; James Finch, Senior Digital Designer, Liberty of London

    The world of retail is being massively disrupted by digital revolution which has led to an explosion of shopper’s choice and a new battleground where retailers have to fight for the attention from their consumers. The new game is to deeply engage your consumers, guide them through their shopping experience and therefore, retailers must now address this new world with a revised content strategy or risk getting left behind. Join Amplience CEO James Brooke and Salesforce Commerce Cloud customer Liberty London to discuss what is required from a modern retail engagement strategy.

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