Ready to think outside the transaction? Our breakout sessions can help.

Whether you’re a global retail powerhouse or a boutique brand on the rise, our sessions will help you turn shoppers into buyers and deliver a better, more personalized shopping experience to all of them.

  • Predictive Commerce with Salesforce Einstein
    Retailers which use data and intelligence to create superior customer experiences and make better business decisions are winning in the market. This track will help you bring this advantage to your business. Learn how Commerce Cloud Einstein artificial intelligence can personalize your shoppers' experiences. See how you can benchmark yourself and gain industry insights using data from across Commerce Cloud. Hear directly from customers and intelligence experts from across the community.

    AI for Everyone: How retailers use Einstein's Machine Learning to Power Personalization & Productivity
    Tuesday, 13 June from 11:15 - 12:00
    Speakers: Hannah Egan, Product Marketing Manager, Salesforce Commerce Cloud; Tony Pizza, Senior Product Manager, Salesforce Commerce Cloud

    In this session, you will learn about Commerce Cloud Einstein's embedded Artificial Intelligence capabilities. From empowering retailers to leverage their own data to supercharging 1:1 personalization, Commerce Cloud Einstein makes machine learning accessible to everyone. Attendees will learn how retailers drive increase in revenue with Einstein Product Recommendations and how they can fuse AI throughout their entire commerce strategy.

    Top 10 Insights and Trends Learned from Commerce Cloud Data
    Tuesday, 13 June from 13:15 - 14:00
    Speakers: Vinod Kumar, Director Business Intelligence, Salesforce Commerce Cloud; Doug Clark, Senior Data Intelligence Strategist, Salesforce Commerce Cloud

    Commerce Cloud processes more than 3TB of data every day that contains valuable signals about your shoppers' intents. Our experts have delivered hundreds of retailer-specific industry benchmarks that enable our customers to identify new and emerging growth opportunities for their businesses. Learn about actionable insights and emerging trends based on these benchmarks, and gain a better understanding of the relationship between the various metrics you use to monitor and measure business performance. You will also get to hear from customers to learn how these insights can be translated into actionable strategies.

    Supercharging the Future of Retail with Commerce Cloud Einstein
    Tuesday, 13 June from 14:15 - 15:00
    Speakers: Hannah Egan, Product Marketing Manager, Salesforce Commerce Cloud; Tony Pizza, Senior Product Manager, Salesforce Commerce Cloud

    This session will explore the exciting future of Commerce Cloud Einstein. Come discover our 2017 roadmap that builds on our personalization capabilities and powers the automation of manual tasks, saving retailers valuable time and money. Icebreaker will share their fantastic Einstein results thus far and steph through their future strategy around AI. Walk away from this session with dozens of ideas of how to inject the power of Artificial Intelligence into your commerce strategy of the future.

    Becoming Einstein: Merchandisers Advance Their Brand and Career with Commerce Cloud Einstein
    Wednesday, 14 June from 11:30 - 12:15
    Speaker: Ross Guthrie, Senior Industry Strategist, Salesforce Commerce Cloud

    Commerce Cloud Einstein and AI technology at large will soon underpin nearly everything from merchandising to back office operations. In this session, we'll discuss how Einstein helps retailers find the space to innovate and bring new ideas into action. Let Einstein transform you and your teams into AI trailblazers by enabling you to discover new and creative ways to connect with your customers.

    Explore the Art & Science of delivering a Compelling Digital Shopper Experience with Jack Wills
    Wednesday, 14 June from 13:30 - 14:15
    Speakers: Vinod Kumar, Director Business Intelligence, Salesforce Commerce Cloud; Dale Western, Head of Online Trading, Jack Wills

    Shoppers encounter new digital experiences every day, which influence their expectations of shopping with your brand. Based on aggregated heat mapping data and several years of experience in User Experience & Design, this session will showcase emerging trends in user experience and provide data to support it. You will also hear from Jack Wills about their experience leveraging these insights to realize improvements in their shopping experiences.
  • Faster Innovation
    Ever-changing consumer behavior and expectations require retailers to embrace innovation at a never-before-seen pace. This track will explore how Commerce Cloud can be part of your innovation strategy, showcasing the latest functionality and ensuring your know how best to leverage it to engage your customers and keep abreast of their expectations. Sessions will address the topic of innovation holistically, covering all aspects of your business, internal and external.

    Innovating Retail Organizations: the Next Stage of Transformation
    Tuesday, 13 June from 11:15 - 12:00
    Speakers: Rob Garf, VP, Industry Strategy & Insights, Salesforce Commerce Cloud; Rosemary Okolie, Industry Strategy Manager, Salesforce Commerce Cloud; Mark West, CEO, LLX

    The pace of change in customer demands, competitive pressure, and technology means that organizations need to rethink their operational and organizational models to compete, differentiate, and grow profitably. This session will describe new research undertaken by Salesforce and Accenture to explore the next phase in organizational transformation.

    Selling Across European Countries
    Tuesday, 13 June from 13:15 - 14:00
    Speaker: Daniel Reckling, Industry Principal, Salesforce Commerce Cloud

    Europe is becoming less unified. It is not only Brexit, but several nationalist movements in various countries that lead to higher barriers to entry and more regulations. But the business opportunity is still significant, the growth rates across many European countries are high and consumers look for almost everything on the web. Commerce Cloud customers will share their rules for eCommerce success across European borders, featuring an MVP strategy that will help you span most European markets quickly. We'll cover project considerations and the relevant feature set of Commerce Cloud to ensure and accelerate your expansion plans.

    Winning with Site Search and SEO
    Tuesday, 13 June from 14:15 – 15:00
    Speakers: Rene Kessler, Senior Product Manager, Salesforce Commerce Cloud; Gunnar Ulle, Regional Director of Retail Practice, Salesforce Commerce Cloud

    Search Engine Optimization is constantly changing and retailers compete for placement in search engines and social media feeds. The future of SEO is uncertain and change is a constant. Commerce Cloud continuously innovates with new tools and features to improve digital ranking and increase traffic and visibility. In this session, you will learn how these new SEO features can enrich your brand's experience and improve your online visibility in search engines and social media channels. This session is a must for all Business Manager users.

    Content & Commerce: Creating Compelling Experiences
    Wednesday, 14 June from 11:30 – 12:15
    Speaker: Irina Kyselova, Principal Success Specialist, Salesforce Commerce Cloud

    Truly compelling content builds brand relationships, turning one-time shoppers into repeat buyers. But too little content leaves the shopper unsatisfied and too much confuses the path to purchase. This session will discuss strategies on finding the right content balance for both your customer and your internal resources.

    Merchandising Innovations that Drive Revenue
    Wednesday, 14 June from 13:30 – 14:15
    Speaker: Ilana Goddess, Senior Product Marketing Manager, Salesforce Commerce Cloud

    From merchandising to personalization tools, Commerce Cloud regularly releases new features that provide out-of-the-box functionality to encourage conversion and revenue growth. Join this session to hear 5 customer success stories that feature some of the newest enhancements to our platform, including search enhancements, promotions improvements, catalog management and personalized content.
  • Unified Experience
    Shoppers don’t see channels or touch-points, they only see brands. In this track, learn how retailers can and must deliver a coordinated, brand-consistent experience across channels, driven by a single view of key data such as product, price, promotion, order and more. Sessions will include demonstrations, presentations, real-world examples, and product overviews -- including of the new Commerce Cloud Store solution and Commerce Cloud's enhanced order management capabilities.

    Mobile is First. Now what?
    Wednesday, 14 June from 13:30 – 14:15
    Speaker: Rick Kenney, Senior Director, Industry Strategy & Insights, Salesforce Commerce Cloud

    We are living in a mobile-first age so mobile optimization is crucial. The phone is the shopping companion, as consumers are more spontaneous and interrupted than ever. In this session, we'll share the true state of mobile commerce, some best practices to consider, as well as mobile commerce insights from two trailblazing retailers.

    After the "Buy" Button: How Order Management Can Help you Win Lifetime Customers
    Tuesday, 13 June from 13:15 – 14:00
    Speakers: Erik Holm, Salesforce Commerce Cloud; Kate Milne, Product Marketing Manager, Salesforce Commerce Cloud

    Lifetime customers are created after the buy button. Available inventory, great customer service, and flexible delivery options are some of the most important features that keep consumers loyal. This session covers how Order Management can help you extend your investment in eCommerce -- and how to keep customers happy, and coming back for more.

    Digital and Store: Can’t We All Just Get Along?
    Tuesday, 13 June from 14:15 – 15:00
    Speakers: Erin Dorshorst, Senior Product Marketing Manager, Salesforce Commerce Cloud

    It’s no secret that retail is changing and in order to survive retailers must change as well. From a young age, we are taught to share so why can’t commerce channels do the same? In this session hear how Commerce Cloud Store is revolutionizing the retail store experience by sharing data across channels, in real time. With a single view of customers, products, pricing and inventory information online and in-store retailers will be able to improve store associate productivity, create personalized customer engagements and approach in-person experiences in a whole new way.

    Organizational Innovations: Towards a Unified Customer Experience
    Wednesday, 14 June from 11:30 – 12:15
    Speakers: Julie Rousseau, Industry Principal, Salesforce Commerce Cloud; Helena Theakstone, Head of Digital Category Marketing at Marks and Spencer, Oasis; Dan Seymour, Director of Client Technology, LLX; Steffan Sandner, Senior Manager User Experience, Marc O’Polo

    Delivering a truly unified customer experience requires significant organizational change beyond the introduction of technology. One key goal is to cultivate a culture that can respond faster, experimenting and adapting to changes in customer needs. In this panel discussion, leading omni-channel brands LLX, Marc O'Polo and Oasis will reveal their insights on how to rethink organizational roles and reinvent the workflow around new feature prioritization and development.

    Shopper-First Retailing: Changing Shopping Preferences and the Impact on Retailers
    Tuesday, 13 June from 11:15 – 12:00
    Speakers: Rick Kenney, Senior Director, Industry Strategy & Insights, Salesforce Commerce Cloud

    With insights derived from the shopping activity of more than 300 million shoppers, fused with a sweeping six–country global consumer survey, Commerce Cloud partnered on a study that quantifies the new patterns of behavior and identifies the 4 crucial new rules of retail. Hear from global retailers that are evolving their business within this new retail landscape to win shoppers. Join us to learn what it takes to capture the attention of today's shopper.
  • Deep Dive: The Latest Commerce Cloud Enhancements
    Using the latest Commerce Cloud enhancements is a key to success. Designed for all technical audiences, this track will showcase recent platform innovations. Commerce Cloud product managers and architects will deep dive not just into core digital commerce enhancements, but also the latest on Einstein, Commerce Cloud Store and order management. In addition to learning about the most recent developments, you'll also gain get insight into our future direction and product roadmap.

    Commerce Cloud Platform and Developer Roadmap
    Tuesday, 13 June from 11:15 – 12:00
    Speakers: Jim Lynch, Senior Product Manager, Salesforce Commerce Cloud; Chris Lawrence, Director Product Management, Salesforce Commerce Cloud

    Commerce Cloud delivers a secure, scalable, reliable, and highly performing commerce platform. This session will provide a preview of major platform and developer initiatives for 2017. Included in this session will be a preview of some of API, automation, and continuous integration improvements.

    Mobile-First Reference Architecture (SiteGenesis): Design Review
    Tuesday, 13 June from 13:15 – 14:00
    Speakers: Jim Lynch, Senior Product Manager, Salesforce Commerce Cloud; Saloni Borar, User Interface/User Experience Senior, Salesforce Commerce Cloud; Christian Muecke, User Interface/User Experience Senior, Salesforce Commerce Cloud

    Mobile-First Reference Architecture (SiteGenesis) makes it easy for merchants to optimize the mobile shopping experience thanks to an evolution in mobile-friendly design. This design-oriented presentation will showcase the new data-driven UX, along with out-of-the-box merchandising best practices and roll-out timeline to give attendees a leg up on mobile design optimization.

    Mobile-First Reference Architecture (SiteGenesis): Architecture Review
    Tuesday, 13 June from 14:15 – 15:00
    Speakers: Jim Lynch, Senior Product Manager, Salesforce Commerce Cloud; Ilya Volodin, Software Engineering LMTS, Salesforce Commerce Cloud

    Tooled for the developer and designed for the mobile shopper, Mobile-First Reference Architecture (SiteGenesis) empowers site architects to innovate faster. This session, led by a SiteGenesis architect, will introduce the mobile-first roll-out timeline, followed by an introduction to the new site development framework.

    Customizing Order Management in a Whole New Way
    Wednesday, 14 June from 11:30 – 12:15
    Speaker: Amanda Hatker, Senior Product Manager, Salesforce Commerce Cloud

    Order Management allows brands to deliver a true omnichannel experience by enabling distributed order management, order processing, and inventory tracking across all channels. Get a glimpse into the roadmap and see a live demo on how to customize Order Management using the same development model and implementation approach as Commerce Cloud Digital.

    Achieve Faster ROI With Einstein Best Practices
    Wednesday, 14 June from 13:30 – 14:15
    Speaker: Ross Guthrie, Senior Industry Strategist, Salesforce Commerce Cloud

    With Einstein, brands can leverage their customer and product data to power smarter shopping experiences. This session will showcase Commerce Cloud customer Black Diamond and how they successfully adopted personalized Product Recommendations, powered by Commerce Cloud Einstein. Session attendees will also leave with an understanding of Einstein best practices, how to quickly implement, and what to avoid in order to achieve a faster ROI.
  • Tools & Skills for Efficient, Trusted Operations
    Commerce success depends on achieving maximum platform efficiency and security. Designed for developers, architects and administrative technology professionals, this track will sharpen attendees' skill sets and set them up to create more value for their organization. Led by Commerce Cloud technical experts, sessions will feature best practices, new technologies and methodologies -- ranging from sophisticated techniques to simple tips, tricks and tools that yield big results.

    APAC at a Glance: Understanding Technical Readiness
    Tuesday, 13 June from 11:15 - 12:00
    Speaker: Ryan Cao, Technical Architect, Salesforce Commerce Cloud

    Going global touches almost every aspect of a digital commerce business. Multiple languages. Multiple currencies. Different payment and shipping methods. And that’s just the beginning. Join us for a session with Commerce Cloud APAC architects to learn and discuss how to achieve technical readiness for expanding your global commerce business to APAC. We will address single realm vs. multi realm solutions, strategies for partner selection as well as 3rd party collaboration and integration, focusing on APAC expansion.

    Behind the Scenes: Customer Support For the Digital Platform
    Tuesday, 13 June from 13:15 - 14:00
    Speaker: LB Jourdain, Technical Account Manager, Salesforce Commerce Cloud

    Commerce Cloud Customer Support is ready to help you at every stage of your Digital journey. Get a behind the scenes view of how customer support engages with your technical teams to provide updates and enhancements such as eCDN, two-factor authentication, HTTPs, a POD move, and more.

    Customizing Customer Service Center
    Tuesday, 13 June from 14:15 - 15:00
    Speaker: Christian Meyer, Product Manager, Salesforce Commerce Cloud

    Commerce Cloud Customer Service Center (CSC) leverages Shop API’s that hook into Commerce Cloud Digital to share data - including customer information, product, pricing, and promotions - across systems. This session will detail how brands can customize CSC through metadata and design best practices to meet specific business needs. Attendees will also benefit from a demo of the new CSC custom action solution.

    Customizing the Checkout Process
    Wednesday, 14 June from 11:30 - 12:15
    Speaker: Danny Gehl, Technical Architect Director, Salesforce Commerce Cloud

    Streamlining the checkout process improves conversion. Hear how a Commerce Cloud customer instituted a customized, single page, plug-and-play checkout process and is seeing extraordinary conversion rates. Learn how this approach provides an alternative to the SiteGenesis checkout implementation. The customer will review how the combination of LINK integrations, JavaScript controllers, responsive design, and the separation of business and presentation logic all contributed to this customized checkout experience.

    Move Faster & Improve Efficiency with Continuous Integration
    Wednesday, 14 June from 13:30 - 14:15
    Speaker: Tobias Lohr, Senior Technical Architect, Salesforce Commerce Cloud

    Continuous Integration and automation helps merchants move faster by reducing the time between business request and production go-live. This session shows how leveraging a common tool set and the Javascript Controller framework can ensure a stable release by taking any committed code through build, unit test, deployment, integration, and functional test all the way from sandboxes to production.
  • Beyond Commerce: Targeting, Acquiring and Nurturing Shoppers
    Commerce doesn't end with purchasing -- the full journey ranges from brand discovery to conversion to nurturing repeat shoppers. In this track, learn how Salesforce's Intelligent Shopper Success Platform can connect commerce to this larger retail marketing effort. See how Salesforce Marketing Cloud - including Krux, combines with Commerce Cloud to change the retail game from finding like-minded audiences, to sending the most relevant messaging, to converting shoppers into brand loyalists.

    Set Yourself Up for Marketing Success - Best Practices from the Front Lines of Marketing Cloud
    Tuesday, 13 June from 11:15 - 12:00
    Speaker: Sally Nowroozi, Senior Business Analyst, Salesforce Marketing Cloud

    Learn what makes customers successful - or not successful - based on the experiences of hundreds of Marketing Cloud customers. Learn the foundational elements necessary for implementing a successful marketing strategy or campaign, and learn to identify red flags that can spell trouble for your marketing plan. The Salesforce Marketing Cloud team will highlight examples of customers getting the most out of their digital marketing efforts and share best practices so that your company can too.

    Email Marketing in the Age of the Connected Customer
    Tuesday, 13 June from 13:15 - 14:00
    Speaker: Tom Smith, Senior Manager Product Marketing, Salesforce Marketing Cloud

    Email continues to be the marketing tactic with the highest ROI. The Salesforce Marketing Cloud team will discuss tried and true basics along with major trends changing the practice of email marketing. Hear examples of retailers using unique, innovative, and successful email strategies.

    The Salesforce Data Marketing Platform (DMP) and how it can revolutionize your marketing with better customer data
    Tuesday, 13 June from 14:15 - 15:00
    Speaker: Joseph Reid, Managing Director, EMEA, Salesforce DMP

    The Salesforce DMP helps marketers capture, unify, and activate data to orchestrate more relevant and valuable experiences across all consumer touchpoints, no matter the channel or device. Learn how the Salesforce DMP can bring your commerce cloud data to the next level.

    Customer Journeys: How to Elevate the Customer Experience at Every Touchpoint
    Wednesday, 14 June from 11:30 - 12:15
    Speaker: Tom Smith, Senior Manager Product Marketing, Salesforce Marketing Cloud

    Well-executed customer journeys can drive sales and elevate the experience across the entire customer lifecycle from marketing to commerce to service. Learn best practices for building, testing, and optimizing your customer journeys that you can apply to all of your customer communication.

    Social for Unsocials - How E-Commerce Teams Can use Social Media Insights to Drive Success
    Wednesday, 14 June from 13:30 - 14:15
    Speaker: Tom Smith, Senior Manager Product Marketing, Salesforce Marketing Cloud

    Is the word "social" in your job title? If not, your role is still impacted by what is happening in the social media and digital spaces every day. Learn how some of the world's biggest brands are using Actionable Social Listening to make decisions about Web site merchandising, promotion, product design and search as well as attributable traffic generation, social customer care and overall marketing budget allocation. Join the Salesforce Social Studio team as they share experience working with hundreds of Salesforce customers on social media and social listening strategies.
  • Beyond Commerce: Serving Shoppers and Creating Advocates
    Today's connected shopper expects a unified experience not just across commerce channels but at every touchpoint throughout their journey with the brand. A great overall experience can create powerful brand advocates; a poor or disconnected one can yield the opposite. In this track, learn how Salesforce's Intelligent Shopper Success Platform, including Service Cloud, and Community Cloud, can connect commerce to customer service, communities and other aspects to provide a truly unified customer experience.

    Let's Get Personal: Learn How Leading Retailers Deliver Smarter Service
    Tuesday, 13 June from 11:15 - 12:00
    Speaker: Alwin Schauer, Regional Vice President Service, Salesforce Service Cloud

    The retail customer has changed, and savvy retailers are disrupting themselves to deliver a great experience. Whether you need to close cases faster, personalize your customer service, provide better self-service or serve more customer touchpoints, Service Cloud can help. Learn the latest in customer service technology and find out how some of the world's biggest brands are innovating with Service Cloud.

    Building Mobile Experiences Your Retail Customers Will Love
    Tuesday, 13 June from 13:15 - 14:00
    Speaker: Jon Haugen, Account Exectuive, Salesforce Platform

    Armed with smartphones and third-party apps, shoppers are connected and social. They expect a personalized experience everywhere, and stores are becoming just one touchpoint for increasingly dynamic customer interactions. Join us to learn how leading retailers have leveraged apps to bring a whole new level of service and personalization to their customers. Erase the boundaries between physical and digital storefronts and reimagine the entire retail experience from in-store to online, and beyond​ with highly engaging and connected shopper apps built on Salesforce App Cloud​.

    Thrive in the New Retail Reality: Leading Retailers Share the Value of the Shopper Success Platform
    Tuesday, 13 June from 14:15 - 15:00
    Speakers: Maria Humphrey, Director Retail Industry Solutions, Salesforce; Zeeshan Idrees, Retail Industry Go To Market Director, Salesforce

    Savvy retailers know that to truly succeed in this new digital era, you must deliver a connected brand experience across every shopper touchpoint. In this session, leading retailers share how they are creating seamless customer experiences, authentic 1-to-1 engagement, and operational excellence across every channel including online, in-store, and the call center. You'll walk away inspired and ready to join other retailers who leverage the full power of Salesforce — including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, and the Platform — to thrive in the new retail reality.

    RISE UP! Revolutionize the Digital Experience and Engagement for Customers and Partners with Communities
    Wednesday, 14 June from 11:30 - 12:15
    Speaker: Laurent Kubaski, Director Product Management, Salesforce Community Cloud

    Experience is increasingly the X factor for retail success. Learn how Salesforce Community Cloud revolutionizes the digital experience by connecting customers with personalized, branded content and peer engagement. Enable associates and partners to sell more with seamless access to the most up-to-date resources in a secure ecosystem.

    Transforming Retail: Salesforce Cloud Solutions for a 360 Customer Experience
    Wednesday, 14 June from 13:30 - 14:15
    Speakers: Brian Collins, VP Product Management, Salesforce Commerce Cloud; Amy Croot, Senior Product Manager, Salesforce Commerce Cloud

    Learn about how Salesforce Clouds can work together to help you connect with shoppers, empower your associates and agents, and gain more time to innovate. In this session, the team will take you through their cross-cloud approach, describe the top use cases, and provide a preview into roadmap timing.
  • Circles of Success
    Network, share, be inspired! Join your peers in a roundtable discussion, with topics from clients who would like to share their successes, challenges, and stories. Share your own experiences. Explore some new exciting special interest opportunities available to help you grow and expand your brand. You’ll come away from these sessions with inspiration, new relationships, and loads of information – this is possibly one of the most valuable experiences you’ll have at XChange!

    Super Session 1: Insights, Analytics, and Intelligence
    Tuesday, 13 June from 11:15 - 12:00

    Network with data driven professionals and exchange ideas for leveraging analytics and intelligence to drive revenue and personalize the customer experience.

    Super Session 2: Finding New Customers
    Tuesday, 13 June from 13:15 - 14:00

    Join your fellow industry professionals to share strategies and get inspired by ideas for targeting new customers through globalization, social, SEO, and new marketing channels.

    Super Session 3: Unified Commerce
    Tuesday, 13 June from 14:15 - 15:00

    Participate in a roundtable discussion with fellow retailers who are focused on transforming the unified commerce experience, while overcoming the operational challenges of today's rapidly changing retail environment.

    Super Session 4: UX and Site Design
    Wednesday, 14 June from 11:30 - 12:15

    Join a lively discussion around UX best practices, testing strategies, mobile enhancements and checkout optimizations. Share your success stories and gain actionable insights to take back to your team.

    Super Session 5: The Commerce Cloud Roadmap
    Wednesday, 14 June from 13:30 - 14:15

    Learn more about upcoming features to the Commerce Cloud Roadmap and share your feedback for future enhancements.
  • Innovation from the Commerce Cloud Partner Ecosystem
    Appropriate for all attendees, this track will include a series of 20-minute sessions, presented by members of the Commerce Cloud partner ecosystem and featuring a range of complementary technologies and services. Content will include compelling use cases, demonstrations and visual presentations, Commerce Cloud partners will highlight new technologies and innovative techniques designed to work with the Salesforce Commerce Cloud platform and accelerate retail growth.

    The Digital Future of Retail – Eight Game-Changing Technologies
    Tuesday, 13 June from 11:15 - 11:35
    Speaker: Anthony Farrow, Managing Director, Accenture

    More change is likely to occur in the retail industry in the next 10 years than we have seen in the last 40. With so many new technologies and trends, it can be hard to prioritise the opportunities. In this talk, using fresh thinking from Accenture in conjunction with the World Economic Forum (WEF), we examine eight key technologies needed to stay competitive, how retailers can use digital to better connect with an increasingly empowered consumer, and what this means for your customers

    Global Market Entry Strategies
    Tuesday, 13 June from 11:40 - 12:00
    Speaker: Michelle Frank, Senior Manager Global Ecommerce, Harman

    Global expansion is becoming increasingly complex. But the business opportunity for global brands is still significant as consumers across the world look for almost everything on the web. Michelle Frank, senior manager global ecommerce at Harman will share their rules for eCommerce success across the globe, featuring an MVP strategy that will help you span most markets quickly. We'll cover project considerations and the relevant feature set of Commerce Cloud to ensure and accelerate your expansion plans.

    Marketplaces and the Cloud. The MailShop.co.uk Case Study
    Tuesday, 13 June from 13:15 - 13:35
    Speakers: Mike Willoughby, CEO, PFS; Adam Kemp, Head of Ecommerce, DMG Media (Mail Newspapers)

    Mail Newspapers, which comprises the Daily Mail and Mail on Sunday, appointed PFS to implement and launch their online retail proposition MailShop.co.uk, a new revenue stream and a means to unearth valuable first party data. The ecommerce site uses a marketplace model with multiple vendors, the first of its kind for a UK news brand and the first marketplace launched on the Salesforce Commerce Cloud platform in Europe.

    Serving Up Sweet Luxury at Hotel Chocolat
    Tuesday, 13 June from 13:40 - 14:00
    Speaker: Katie Dunlap, Vice President, Customer Success, LYONSCG

    British chocolatier Hotel Chocolat’s new eCommerce site is one of the most sophisticated Salesforce Commerce Cloud implementations, featuring a highly customized luxury brand experience. Four distinct sites were combined under one framework, including a B2C site, two content sites and a subscription-based site. This session will provide valuable insight on how to extend the capabilities of Commerce Cloud to create memorable experiences using tailored business logic and innovative integrations.

    Why We Need to Rethink Stores – Enabling the Omnichannel Fulfilment Advantage
    Tuesday, 13 June from 14:15 - 14:35
    Speakers: Enda Breslin, Head of Sales Europe, Radial; Johannes Wikström, Omnichannel Specialist, Peak Performance (IC Group)

    IC Group, the Danish based premium lifestyle apparel group comprising Tiger of Sweden and Peak Performance, will describe their omnichannel journey to date. Johannes Wikström, Omnichannel Specialist,, will discuss how faced with difficulties meeting customer demand as a result of rapid European expansion, turned to store fulfilment as a means to connecting customers with all available stock. Wikström will discuss the business benefits realised, and how they overcame obstacles along the way.

    Growing the Business & Evolving the Customer Experience...The Pret Way
    Tuesday, 13 June from 14:40 - 15:00
    Speakers: Terry Hunter, MD, Astound; Johanna Selin, Ecommerce Director, Pret

    Astound & Pret will be discussing the entire RFP process and road map for their digital commerce strategy. Pret will discuss what they were looking in terms of their digital partner and why they chose Astound & Salesforce and the multiple roll-out strategy and the challenges this entailed the partnerships into these new territories and the benefits these hold. They will discuss elements of their B2C strategy and how Salesforce Commerce Cloud is helping with their customer experience and how they are pushing their own boundaries in FMCG.

    A 360 Degree Retail Journey Using Integrated Architecture of Different Salesforce Clouds
    Wednesday, 14 June from 11:30 - 11:50
    Speakers: Colin Roets, Channel Services, BE EXCELLENT GmbH; Oliver Hoeck, Head of E-Commerce, Birkenstock

    Birkenstock Digital’s strategy is to bring the brand to life and have a continuous dialog with the customer through the complete life cycle: demand generation, engagement, conversion, transaction, fulfilment and after care. The purpose is to acquire new prospects converting them to customers and finally to brand disciples.

    Launching an International Connected Commerce Platform: The Keys to Success
    Wednesday, 14 June from 11:55 - 12:15
    Speakers: Guillaume Legangneux, Manager for Digital & Omnichannel operations, Kenzo; Pablo Rey, Vice President, Itelios

    The international deployment of an ebusiness strategy needs to be specific for retailers and brands. Itelios, a Connected Commerce expert and KENZO, a famous French fashion brand, will provide a testimonial on how we have managed their digital international expansion. Join us to learn about the following business inputs: Local merchandising & product recommendation, Pricing Management, Customer management, Cross border approach and International Payment.

    The Content & Commerce Love Story… and it’s Even Better Sequel
    Wednesday, 14 June from 13:30 - 13:50
    Speakers: Matthias Meijer, Sales Director Benelux, e-Spirit; Michael Thal, Solution Architect, e-Spirit

    Experience how L'Oréal Luxe cosmetics brand Urban Decay has expanded into new global markets, double the size of its website by introducing the ‘UD All Access’ site, increase page views by 258%, and increase site entrances by 1600% by implementing Salesforce Commerce Cloud and the Content Experience Hub. Learn how FirstSpirit supported UD’s globalization goals and deliver localized and seamless experiences. See new possibilities for content delivery leveraging the new Content Integration API.

    Don’t get Left Behind: The New Era of Retail Engagement
    Wednesday, 14 June from 13:55 - 14:15
    Speakers: James Brooke, CEO, Amplience; James Finch, Senior Digital Designer, Liberty of London

    The world of retail is being massively disrupted by digital revolution which has led to an explosion of shopper’s choice and a new battleground where retailers have to fight for the attention from their consumers. The new game is to deeply engage your consumers, guide them through their shopping experience and therefore, retailers must now address this new world with a revised content strategy or risk getting left behind. Join Amplience CEO James Brooke and Salesforce Commerce Cloud customer Liberty London to discuss what is required from a modern retail engagement strategy.

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