FIDE x Salesforce logo

FIDE moves chess beyond the board with Salesforce

In partnership with FIDE, the 102-year-old governing body of chess, Salesforce is building a live intelligence engine for 800 million players and fans worldwide. By uniting data and AI agents, Salesforce proves that in business and chess, great moves take two: human + agent.

Chat mockup: user asks for nearest tournament, robot assistant replies with details, over a blue chess knight photo.

Introducing the Chess Concierge

Meet the always-on face of FIDE. The Chess Concierge is a 24/7 AI agent on the fan portal, delivering instant support to 1.2 million monthly visitors in any language. It easily answers questions regarding ratings, rules, and title norms while providing live board status during tournaments so fans never miss a beat.

Slack channel mockup of #move-of-the-day with a Polly poll and an app listing three curated top chess moves.
Agentforce & Slack icons

Check the Move of the Day

Elevate match analysis with AI-powered collaboration. Agentforce explores board moves via quantitative and qualitative AI analysis to shortlist candidates. Surfaced into Slack, FIDE’s expert panel collaborates with AI to decide the broadcasted Move of the Day. This turns grandmaster strategy into a daily highlight for fans.

FIDE Elo chat mockup, powered by Salesforce, showing a bot sharing Magnus Carlsen's updated FIDE ratings.

Elo Player Rating Agent

Unlock deeper insights with conversational intelligence. The Elo Player Rating Agent transforms match histories into interactive discovery. Fans can easily look up any FIDE player to analyze historic trends, current standings, detailed insights into results, and predictions. It puts personalized player intelligence right at your fingertips.