Retail industry leaders are taking a new approach to their operational and organizational models, looking beyond their own four walls to collaborate with others — even those they might consider competitors.

This next phase in retail organizational transformation is based upon a collaborative ecosystem that is both open and interconnected. Leading retailers and brands are beginning to build adaptive networks of partners that offer a personalized blend of products and services to customers — wherever and whenever they shop. These “network-centric” retail organizations exist to serve one purpose: connecting with the customer.

Accenture and Salesforce conducted 200 surveys and 20 interviews with retail industry executives. Our findings will help you navigate the complex transformation into the retail organization of the future — an adaptive, collaborative, and intelligent operation focused entirely on the customer.
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