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Rock and roll legend Neil Young was disheartened by the state of the music industry. The nuance and detail that goes into a piece of music was being lost to compressed music, like MP3s. Why bother to invest so much time and thought into every note, sound, and drumbeat if the listener will never hear the complexity?

So in March 2013, Young launched the third most successful Kickstarter campaign in history to develop the PonoPlayer, a high-fidelity audio player that delivers to listeners the same level of music quality that the artist hears in the studio. In conjunction with the PonoPlayer, Young and his team at PonoMusic developed a social music store blends the company’s e-commerce, website, and community functions. The community isn’t just a place where like-minded music lovers can share and learn; it’s also a customer support base and a sales engine.

Download this free e-book today to learn how Pono is changing the music industry, with the help of Community Cloud.

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Rock and roll legend Neil Young was disheartened by the state of the music industry. The nuance and detail that goes into a piece of music was being lost to compressed music, like MP3s. Why bother to invest so much time and thought into every note, sound, and drumbeat if the listener will never hear the complexity?

So in March 2013, Young launched the third most successful Kickstarter campaign in history to develop the PonoPlayer, a high-fidelity audio player that delivers to listeners the same level of music quality that the artist hears in the studio. In conjunction with the PonoPlayer, Young and his team at PonoMusic developed a social music store blends the company’s e-commerce, website, and community functions. The community isn’t just a place where like-minded music lovers can share and learn; it’s also a customer support base and a sales engine.

Download this free e-book today to learn how Pono is changing the music industry, with the help of Community Cloud.

 
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