5 Steps to Successful Partner Relationship Management Initiatives

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Did you know in two years, 20% of B2B organizations will change their approach to indirect sales?

Commercially available PRM applications are evolving from siloed applications to a cross functional solution supporting marketing, sales and service departments. Once focused solely on lead distribution, companies must expand the capabilities in their portal to win partner mindshare and grow channel revenue.

In this Gartner Research report, learn a five-step governance methodology to using channel sales technology to foster and support channel sales growth.

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