Data Strategy Blueprint Series: Territory Management

Data Strategy Blueprint Series: Territory Management

Territory management is a critical component of a successful sales strategy. Like drawing the floor plan for a house and allocating square footage, effectively mobilizing your sales reps hinges on a territory plan that carefully considers your customer profiles and your current business footprint in tandem with goals for future expansion. And all of that requires trusted, well-managed data.

We’ve partnered with the data experts at Dun & Bradstreet on the second installment of the Data Strategy Blueprint Series to share the keys to using data to take your territory management to the next level. In this e-book you’ll learn:

  • The keys and pieces of data you need to carve out segments unique to your business
  • How to use data to see the full scope of each customer relationship, including company hierarchies
  • The four key engagement factors that drive a cohesive and transparent territory management plan to ensure sales adoption
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