The Data Advantage for Marketing and Sales

The Data Advantage for Marketing and Sales

Salesforce recently partnered with IDC to survey 200 marketing and sales professionals in North America from a broad range of industries. Among the many insights, we found that there is a distinct advantage for companies who pay attention and invest in improving their data.

This report will outline the sales and marketing data best practices of high-performing companies. You’ll also learn:

  • Where bad data comes from
  • How data services play a role in improving critical processes
  • Primary drivers of satisfaction with data
  • How 3 Salesforce customers used Data.com to create a competitive advantage

 

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